2020年起，在科技進步與疫情時代休閒模式轉變之下，播客節目在台灣呈現爆炸性成長。然而，在近8,000個節目中，如何吸引聽眾注意並持續的使用及聆聽則是一關鍵問題。本研究旨在從科技接受模式(TAM)的觀點，探討聽眾使用播客(Podcast)之關鍵影響因子。本研究亦加入知覺娛樂性影響因子，用以更加了解播客聽眾使用行為。爰本研究架構為利用知覺易用性、知覺有用性及知覺娛樂性為影響構面，探討其影響聽眾使用播客之忠誠度。
經過問券蒐集後，回收之有效問券為167份，並針對假設模型進行檢測。研究結論說明了「知覺易用性」對「知覺有用性」有正面影響、「知覺有用性」對「忠誠度」有正面影響，又加入之「知覺娛樂性」影響因子亦對「忠誠度」有正面影響，這些結果皆與歷史文獻之研究發現一致。最後，依據研究結果。本研究亦提供了管理實務建議事項及研究限制，以供欲進入播客領域之經營者參考並期望替聲音經濟貢獻一份心力。

The aim of this research is to explore the predictors that affect listener to adopt podcast usage base on technology acceptance model (modified TAM). We also provide the concept of the effectiveness of playfulness, which aim to help podcaster to have better understanding on listener’s behavior. This research explores the effects of perceived ease of use, perceived usefulness and perceived playfulness on loyalty to the usage of podcast.
The online survey was done and a total of 167 questionnaires was collected and valid for data analysis. Hypotheses were tested basing on the theoretical model adapted from the literature. The initial results revealed that perceived ease of use have direct effect on perceived usefulness and perceived usefulness also have positive effect on loyalty in respect of the usage of podcast. In addition, perceived playfulness positively related to listener’s loyalty. Implications for managerial implications, limitations and future study are also discussed for reference.

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