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研究生: 李宜璇
Lee, Yi-Hsuan
論文名稱: 與敵人共舞?從動態競爭觀點分析台灣漁網具廠商的競合行為
Dancing with The Enemy? A Perspective of Competitive Dynamics on The Co-opetition within The Fishing Nets Industry in Taiwan
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 74
中文關鍵詞: 漁網具產業價值網動態競爭競合行為
外文關鍵詞: The Fishing Nets Industry, Value Net, Competitive Dynamics, Co-opetition
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  • 隨著全球市場競爭的白熱化,漁網具產業也呈現高度競爭情況,加上化纖技術的日新月異,使得漁網具產業的疆界更形模糊,促使領導廠商朝向經營範圍擴張。由於高度動態的產業環境,提供了研究動態競爭下漁網具廠商間相互的競合行為之絕佳機會。具體而言,本研究期望能藉由對漁網具產業之廠商的深度分析,探討以下數個重要的問題:(1)領導廠商是如何維持領先地位,將其競爭優勢成功延伸至整體漁網具產業?(2)在總體市場快速變動的環境下,漁網具產業的結構變化如何影響廠商的策略變化?(3)當漁網具產業的疆界日益模糊下,廠商如何藉由同時參與多個市場、扮演多重角色,來靈活運用競合策略主動塑造最有利於己的賽局?
    本研究發現:影響產業領導成敗的關鍵,除了著眼於如何創造整體產業的效益之外,尚須考量到此平台的開發與夥伴廠商共同利益,才能達到順利推動廠商協同演進的目的。此外,觀察領導廠商發現其每一次於組織結構上的調整正是「結構追隨策略」的最佳寫照。漁網具產業在環境、法規快速變動的情況下,整體產業發展使產品生命週期縮短、價格競爭到目前跨領域的競爭,藉由每一次產品創新過程中,在品質、價格、時機、專業技術、障礙建立以及資本累積領域上超越競爭對手,進而牽一髮動全身的影響其他漁網具廠商的策略變化。從漁網具廠商的競合行為當中,可得知企業須以整體價值網來衡量定位,藉由併購、策略聯盟與專利訴訟的戰術,廠商可藉此改變與參賽者的關係,包括降低主要競爭者的威脅、爭取互補市場的合作、佈局潛在的替代市場、控制上游技術的來源,以此達到提升自身相對附加價值、主導市場遊戲規則並開發新市場的目的。

    The competition of globalizing gets violent and the fishing nets industry presents competitive highly. Besides, plastic techniques are varying and boundaries are fuzzy. The leader factories expand rapidly the territory of business. The high-dynamic industry creates the best opportunity to research co-opetition each other. Pursuant to this research of deep analysis, discuss as following:(1)How to maintain the position of leading ?and how to expand the vantage of competition into whole fishing nets industry?(2)Under rapidly changing circumstance of total market, how are the strategies altered by structure modified?(3)As boundaries being fuzzy, how do the firms which play varied roles in different markets create advantageous games with the strategies of co-opetition ?
    This research found that: The leadership own rights of qualifying and specifics to force others to follow. They not only consider entire benefit and individual profit, but also achieve purpose of evolution. Under competition dynamics, they overtake other competitors from creation in quality, price, timing, technique, hinder set and capitalizing, also maintain the leader position in elimination by him and ability to compete. Boundaries was broken and overlapped, competition and cooperation exist each other in the meantime. Per value net to measure position, they invent situation of advantage to change partners, value added, rule, tactics and ranges with strategies of co-opetition applied.

    摘 要 I EXTENDED ABSTRACT II 誌 謝 V 目 錄 VI 表 目 錄 VIII 圖 目 錄 IX 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題與目的 4 第三節 研究流程 5 第二章 文獻探討 7 第一節 競合理論 7 第二節 價值網 14 第三節 動態競爭 17 第四節 以猩狒演化來看漁網具廠商間動態競合之行為 26 第三章 研究方法與設計 29 第一節 研究方法 29 第二節 研究設計 35 第四章 漁網具產業分析 38 第一節 漁網具產業發展與現況分析 38 第二節 個案廠商簡介 44 第五章 漁網具廠商之動態競爭策略下的競合行為 50 第一節 領導廠商與同業間的競合行為 50 第二節 漁網具廠商間的動態競爭策略 55 第三節 動態競爭策略下漁網具廠商間之競合行為 59 第六章 結論與建議 65 第一節 研究結論 65 第二節 研究之限制 71 第三節 對未來研究之建議 72 參考文獻 73

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