Thailand’s economy is considered as one of the world’s biggest economies most especially in South East Asia. The service industry contributes to as much as 44.7% in the country’s GDP and even employs as much as 37% of the country’s total workforce. However, companies in Thailand noticed that in order for them to remain competitive in the global setting, it is imperative that they learn to develop a creative economy. Therefore, it is imperative that managers determine the factors that affects an employee’s level of creativity and how their leaders affects the whole picture.

This research examined the relationship between the different personal needs and fears of Thai employees towards their level of creativity in the company. A total of 361 respondents participated in this research which provided findings such as supporting the positive effect of personal need for structure towards creativity as well as other hypothesis like the negative moderating effect of restrictive control over the aforementioned hypothesis.

Amabile, T. M. (1983). The social psyhcology of creativity: A componential conceptualization. Journal of Personality and Social Psychology, 45(0), 357-377.
Amabile, T. M., Barsade, S. G., Mueller, J. S., & Staw, B. M. (2005). Affect and creativity at work. Administrative Science Quarterly, 50(3), 367-403.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of Management Journal, 39(5), 1154-1185.
Bardolet, E., & Sheldon, P. J. (2008). Tourism in archipelagos: Hawai’i and the Balearics. Annals of Tourism Research, 35(4), 900-923.
Barry, B., & Friedman, R. A. (1998). Bargaining charactersitics in distributive and integrative negotation. Journal of Personality and Social Psychology, 74(1), 345-359.
Bass, B. M. (1997). Does the transactional-transformational leadership paradigm transcend organizational and national boundaries? American Psychologist, 52(1), 130-139.
Beck, A. T., Rush, A. J., Shaw, B. E., & Emery, G. (1979). Cognitive therapy of depression. New York: Guilford Press.
Chang, S.-J., van Witteloostuijin, A., & Eden, L. (2010). From the editors: Common method variance in international business research. Journal of International Business Studies, 41(2), 178-184.
Chirumbolo, A., Livi, S., Mannetti, L., Pierro, A., & Kruglanski, A. W. (2004). Effects of need for closure on creativity in small group interactions. European Journal of Personality, 18(4), 265-278.
Chrisnall, P. (1992). Marketing research (4th ed.). London: McGraw-Hill.
Cooper, D. R., & Schindler, P. (2001). Business research methods (7 ed.). New York: McGraw-Hill.
Cooper, D. R., & Schindler, P. (2003). Business research methods (8 ed.). New York: McGraw-Hill.
Coskun, H., Paulus, P. B., Brown, V., & Sherwood, J. J. (2000). Cognitive stimulation and problem presentation in idea-generating groups. Group Dynamics: Theory, Research, and Practice, 4(4), 307.
De Jong, J., & Den Hartog, D. (2010). Measuring innovative work behaviour. Creativity and Innovation Management, 19(1), 23-36.
Elias, S. M., & Cropanzano. (2006). Gender discrimination may be worse than you think: Testing ordinal interactions in power research. Journal of General Psychology, 133(1), 117-130.
Elias, S. M., & Loomis, R. J. (2004). The effect of instructor gender and race/ethnicity on gaining compliance in the classroom. Journal of Applied Social Psychology, 34(1), 937-958.
Elovainio, M., Kivimäki, M., & Helkama, K. (2001). Organizational justice evaluations, job control, and occupational strain. Journal of Applied Psychology, 86(3), 418-424.
Farmer, S. M., Tierney, P., & Kung-McIntyre, K. (2003). Employee creativity in Taiwan: An application of role identity theory. Academy of Management Journal, 46(5), 618-630.
Farr, J. L., & Ford, C. M. (1990). Innovation and creativity at work: Psychological and organizational strategies (Vol. xiii). Oxford, England: John Wiley & Sons.
Fenigstein, A. (1979). Self-consciousness, self-attention, and social interaction. Journal of Personality and Social Psychology, 37(0), 75-86.
Fiske, S. T. (1993). Social cognition and social perception. Annual review of psychology, 44(1), 155-194.
French, J. R. P., & Raven, B. (1959). The basis of social power. In Studies in social power (Cartwright, D. ed.). University of Michigan Press: Ann Arbor.
Hair, J. F. J., Anderson, R. E., Tatham, R. L., & Black, W. C. (2006). Multivariate data analysis (5th ed.). New Jersey: Prentice-Hall.
Harman, H. H. (1976). Modern factor analysis (3rd ed.). Chicago: The University of Chicago Press.
Jarinto, K. (2011). Understanding stress in multinational companies in Thailand. International Business Research, 4(4), 153-164.
Koonnathamdee, P. (2013). A turning point for the service sector in Thailand (No. 353): Asian Development Bank Economics Working Paper Series
Kruglanski, A. W. (1989). The psychology of being" right": The problem of accuracy in social perception and cognition. Psychological Bulletin, 106(3), 395.
Leicht, C., Crisp, R. J., & Randsley de Moura, G. (2013). Need for structure predicts leadership preference. Group Dynamics: Theory, Research, and Practice, 17(1), 53.
Marsick, V. J., & Watkins, K. E. (2003). Demonstrating the value of an organization's learning culture: the dimensions of the learning organization questionnaire. Advances in developing human resources, 5(2), 132-151.
Neuberg, S. L., & Newsom, J. T. (1993). Personal need for structure: Individual differences in the desire for simpler structure. Journal of Personality and Social Psychology, 65(1), 113-131.
Partridge, P. (1963). Some notes on the concept of power. Political Studies, 11(2), 107-125.
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531-544.
Rietzschel, E. F., De Dreu, C. K., & Nijstad, B. A. (2007). Personal need for structure and creative performance: The moderating influence of fear of invalidity. Personality and Social Psychology Bulletin, 33(6), 855-866.
Scholl, W. (1999). Restrictive control and information pathologies in organizations. Journal of Social Issues, 55(1), 101-118.
Scholl, W. (2001). Effects of promotive and restrictive control on economic performance. In F. Buetra & G. Mugny (Eds.), Social influence in social reality (pp. 75-86). Seattle, WA: Hogrefe & Huber.
Scholl, W., & Riedel, E. (2010). Using high or low power as promotive or restrictive control–differential effects on learning and performance. Social Influence, 5(1), 40-58.
Sternberg, R. J. (1988). A three-facet model of creativity. In R. J. Sternberg (Ed.), The Nature of Creativity: Contemporary Psychological Perspectives (pp. 125-147). Cambridge: Cambridge University Press.
Thompson, M. M., Naccarato, M. E., Parker, K. C., Moskowitz, G. B., & Moskowitz, G. B. (2001). The personal need for structure and personal fear of invalidity measures: Historical perspectives, current applications, and future directions. In Cognitive social psychology: The Princeton symposium on the legacy and future of social cognition (pp. 19-39). Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers.
Weisberg, R. W. (1988). Problem solving and creativity. In J. Sternberg (Ed.), The Nature of Creativity: Contemporary Psychological Perspectives (pp. 148-176). Cambridge: Cambridge.