全球的旅遊產業趨勢正在急速的發展，可觀的觀光產值吸引各國紛紛投入資源競逐該市場，但我國旅遊產業範圍廣，且多屬中小型企業，缺乏整合性，現今許多旅遊服務仍未能與科技完整串連，造成產業鏈嚴重的資訊斷層，資訊呈現多樣且分散，造成來台旅遊多為間斷式的體驗困境。因此本研究經濟部技術處於2016年底為發展產業智慧化而促成之聯盟，「台灣智慧觀光價創聯盟」為研究個案對象。主要研究目的在於探討台灣觀光產業聯盟生態系統之形成過程，透過深入分析更瞭解含價值共創觀點之聯盟形成，以及在此共創動機下成立之產業聯盟，該如何凝聚多方行動者加入聯盟共創價值，期許供產、官、研等相關單位日後參考之用。
本研究將透過質性研究的單一個案研究法，並以「台灣觀光價創聯盟」為研究標的，透過價值主張、價值共創與服務生態系統的觀點探討聯盟服務生態系統之形成過程，並將服務生態系統形成歷程劃分成三個主要階段，詳列出各階段價值主張角色、聯盟價值共創與行動者獲取之價值利用過程。
根據對「台灣智慧觀光價創聯盟」的分析結果發現，將「聯盟的形成與成長」視為「服務生態系統的形成歷程」，歷程中共創觀點下的聯盟形成需建立「明確之價值主張」；透過共創系統下微、中、宏觀三大層次間的「價值主張」、「價值共創與獲取」串連形成共創觀點下聯盟的形成與演進歷程；最後才是根據服務生態系統再成長之目標，擴大服務生態系統的影響範圍，吸引更多的行動者加入，進而提升服務生態系統之優化成長目標。

Value co-creation is described as a resource integration process involving actors that are linked within a service ecosystem. This process occurs when value propositions attract actors to share their resources during collaborative activities and interactions. The purpose of this research is to understand value co-creation in alliance ecosystem from a multilevel perspective, revealing how value propositions shape of resource integration between actors within micro, meso, and macro levels of service ecosystems.
There are important characteristics of value propositions, including reciprocity, expectations of value-in-context, interactive actors, dynamic knowledge sharing and dialogue. Thus, this study regards "the formation and growth of alliances” as "the formation process of service ecosystems. Study results enable a detailed understanding of the dynamics and adjusting mechanism of value co-creation in the process of formation and evolution by the new conceptual framework, which is developed by combining theories of the value proposition and value co-creation. In addition, the conceptual framework tested by single case studies method of qualitative research, Smart Tourism Taiwan Alliance. Study results show that these value propositions which differ across levels are embedded and interdependent in the process of value co-creation.
This study provides a multilevel understanding of value co-creation in alliance service ecosystem. It also clarifies how an alliance ecosystem should manage their value propositions to promote resource integration for actors, capture their own value and co-create the well-being of the ecosystem.

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