簡易檢索 / 詳目顯示

研究生: 汪銘峯
Wang, Ming-Feng
論文名稱: 文化虛實學於文創商品之應用
The Application of Cultural Realism and Virtualism on Cultural Creative Products
指導教授: 蕭世文
Hsiao, Shih-Wen
學位類別: 博士
Doctor
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 140
中文關鍵詞: 南島語系解構與結構文化創意產業設計方法文創商品設計文化虛實學模糊評價複變數設計模式
外文關鍵詞: Austronesian Languages, Deconstruction and Constructivism, Cultural and Creative Industry, Culture-based Creative Product Design, Cultural Realism and Virtualism, Fuzzy Evaluation, Complex Analysis, Design Method
相關次數: 點閱:296下載:13
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 全球化的邏列之演化,科技幾乎主宰了人類的生活,而人類除了理性科技外,更需要感性之文化的獨特性,前者是人類平實而為人知的,後者則是隱藏著人類未知的文化特色;在科技普及的時代,人類為了提升生活品質而突破硬體,亦帶動了軟體產業的蓬勃,使文化正開啟了科技全所未有的新契機。
    在文化帶來了無限的可能與商機,各國紛紛提出文化創意產業來鞏固自己國家的特色,已區別每個國家的文化差異,避免被強國或鄰近國家給同化,藉此振興該國的經濟。同樣在台灣及紐西蘭等國,都同屬南島語系文化,經過東西方殖民政權統治下,帶來不同的文化獨特性的衝擊,產生文化上的差異化,而在多元文化中如何將排它性文化形成融合,找到該國的文化特徵,並將國家文化對外發揚特色,達到文化創意產業的目標,然而,本研究企圖協助設計師開發文創商品所建構的設計模式之目的。
    以往中西方哲學解構與結構人、事、時、地、物及現象等理論,在現代化的研究裏過於理論,總是與實務有段鴻溝差距,無法解決設計師對文化解構與結構的等問題徵結,如此,常帶給設計師運用過多的個人經驗在暗箱裡決策方法,無法有清楚合理解釋,更帶來更多的模糊矛盾的狀況,對於設計師往往在構思設計時遇其瓶頸,讓設計與開發無法更順利及有效率,精確掌握文化精髓並融入商品中。
    透過文獻分析符號學、形而上學、文化三層說、倒三角形文化空間、禪宗美學等文獻,皆對文化的實際感受而誠實回饋,不同於本模式老子哲學,能依文化在時間變化軸中,對文化有不同面向的認知差異,並帶給文化多元的見解。所以,本研究提出文化虛實學理論,導入哲學與數理的方法運用虛與實概念解構與結構文化元素,執行複變數、模糊理論、結構變異及色彩評價等設計文化創意商品。
    最後,透過案例的設計成果,有效的開發南島語系的紐西蘭與台灣二國家之文創商品,達到理論落實實務的案例,將商品成功進入市場銷售,並透過商品展演能讓該國民眾以尊重、理解、接受與欣賞等態度看待文化。因此,證明本研究有效帶來文化、商業、教育、社會與國家等基礎貢獻。

    With the development of globalization, science and technology have almost dominated human life. Besides rational science and technology, mankind needs emotional cultural uniqueness even more. The former is known to mankind in a straightforward way, while the latter is hidden with cultural features unknown to mankind. In the era of popularization of science and technology, humans have made breakthrough in hardware to improve life quality, which led to the flourishing development of the software industry, make the culture create the unprecedented opportunity for the advancement of technology.
    As culture has brought unlimited possibility and business opportunities, the countries propose the cultural and creative industry to strengthen the distinctive feature of their own, to distinguish the cultural differences of every country, and to avoid assimilation of powerful countries and neighbor countries, thereby revitalize the economy of that country. In countries affected by Austronesian culture, such as Taiwan and New Zealand, the rules by the Eastern and Western colonial powers caused impact of different cultural uniqueness, which led to cultural differences. It’s important to figure out the way to integrate exclusive cultures into diverse cultures in order to identify the cultural features of the country, promote the country’s culture to others and realize the goal of the cultural and creative industry. Therefore, the purpose of the study is to provide a culture-based creative product design method for designers.
    The old concepts of both Chinese and Western philosophies concerning deconstruction of construction of people, matters, time, places, objects and phenomena appear to be overly theoretical in terms of modern research. There are always some gaps between the concept and practice, which cannot solve the crucial problems that designers encounter when deconstructing and constructing the culture. As a result, designers use excessive personal experiences of making black box decisions, and cannot give clear and reasonable explanation, which will lead to more obscure and conflicting situations. Designers often encounter bottlenecks when conceiving a design and cannot design and develop more smoothly and efficiently, making it difficult to precisely grasp the cultural essence and incorporated it into products.
    The design model for the present study is based on national and international literature that analyzed symbolism, metaphysics, three layered culture, reverse-triangular cultural space, Zen aesthetics, etc., and honest feedback based on the actual feeling towards the culture. The difference of Laozi’s philosophy in this model, can contribute to the different cognition of the culture in various aspects in the time axis, and provide diverse views of the culture. Therefore, this study proposed the theory of “Cultural Realism and Virtualism” by introducing philosophical and mathematical methods and applying the concept of ‘virtualism’ and ‘realism’ to deconstruct and construct cultural elements and implement the design of cultural and creative products such as complex variable, fuzzy theory, structure variation and color evaluation.
    Finally, through the result of the design of case, Culture-based Creative Products developed from Austronesian language from New Zealand and Taiwan, fulfilled the purpose that the theory has been realized in practice, and the products successfully entered the markets, allowing Taiwanese to respect, understand, accept and appreciate the culture through product exhibition. Therefore, this study is proved to be able to make fundamental contributions to culture, business, education, society and country effectively.

    摘要……………………………………………………………….....…...i ABSTRACT…………………………………………………...…...iii ACKNOWLEDGEMENTS………………………………………....……v TABLE OF CONTENTS……………………………………….….……....vii LIST OF TABLES….……………………………………………………......x LIST OF FIGURES………………………………………………………......xii CHAPTER 1 INTRODUCTION……………………….……………...…1 1.1 Research Motive……………….……………………………………..…..1 1.2 Research Objective…………..…………...…………………………...5 1.3 Research framework and description…….……………….…...6 1.4 Research object and scope……………………….………......…7 1.4.1 Research object…………………………………………..….…..….7 1.4.2 Scope of research………………………………………………....…9 1.5 Terminology…………………………………………………………..….10 CHAPTER 2 LITERATURE REVIEW ………………………….…..…….….....11 2.1 Constructionism and Deconstruction …….….….………………....…11 2.1.1 Design structure……………………………………..……………...……...…11 2.1.2 Design deconstruction………………………………………………...……13 2.1.3 Correlation Studies………………………………..….…………..……...…16 2.2 Cultural……………………………..….………………….…….....20 2.3 Cultural and Creative Industry………………………………….…....…..20 2.4 Cultural and Creative Products……..………………….……....…....…22 2.4.1 Theory of forms………………………………………….……...……....…..23 2.4.2 Theory of color……………………………………….…..….….….…...…..26 2.4.3 Theory of function………………………………………..….………...…..27 CHAPTER 3 FIELD STUDY..…………………………………..……….…....…..28 3.1 Ethnography……………………………………………….....28 3.2 Field study of aborigines of Austronesian languages……….....31 3.2.1 Aborigines of Taos in Taiwan….……………..............................33 3.2.2 Aborigines of Maoris in New Zealand…………………...….….....35 3.2.3 Globalization and localization…………………….….……......….....37 3.2.4 Heterogeneous culture and homogeneous culture………....38 3.2.5 Taos and Maoris with homogeneous cultures………….…......39 3.2.6 Maoris and Taos with heterogeneous cultures………….….....47 3.2.7 Cultural fusion and cultural differences….….……………...…...52 CHAPTER 4 CULTURAL REALISM AND VIRTUALISM..…….…….….54 4.1 Metaphysics and Three-layered Culture…………....…...............54 4.2 The Theory of Symbolism………………….……….…….….….………...54 4.3 Reverse-triangular Cultural Space……..…………………………….…55 4.4 Zen philosophy…………………………………………………...……………...56 4.5 Laozi and Dao De Jing………………………………....……...…………....58 4.5.1 Useful and Useless – Design Style, Form, Shape and Function...........................................59 4.5.2 Good and Evil - Design Material and Colors..….….…...60 4.5.3 Fortunate and Disastrous - Design based on Human Factors....….61 4.6 Summary…………………………………..………..……64 CHAPTER 5 RESEARCH METHOD……………………………………..…...…70 5.1 Questionnaire survey………………………..............……......70 5.2 Cognitive survey of five senses………………….......73 5.3 Cultural Realism and Virtualism……………………………..…..….75 5.4 Fuzzy evaluation………………………............…………..….79 5.5 The structure variation method…………………………..……......81 5.6 Color evaluation method ……………………………...……………...…...82 5.6.1 Fuzzy C-means clustering method…….…………………..….…....82 5.6.2 Color Lab model..….….….…..…………………………………………....85 5.6.3 Development of the product color matching ………..…...86 5.7 Industrial product design and development process ……..87 CHAPTER 6 DESIGN METHOD AND PROCESS………………….....88 6.1 Step 1 Deconstruct cultural features……………………………………89 6.2 Step2 Complex variables………………………..............93 6.3 Step3 Fuzzy evaluation……………………….............…….96 6.4 Step4 The Structure variation ……………………...…………………..103 6.5 Step5 Color evaluation …………………………...….…….………….....104 6.6 Step6 Product development ………………..…………….…...……....106 CHAPTER 7 PRODUCT DISPLAY AND VALIDATION…..…….…...…108 7.1 Product display………………………………………………………….….…...108 7.1.1Product display in Taiwan…………………………………..……….…….109 7.1.2 Product display in New Zealand…………………………………......109 7.2 Product validation………………………………………………………….…..110 7.2.1 Subjects from two countries……………………………………….……111 7.2.2 Food culture in two countries……………..…...113 7.2.3 Preference degree for the respective products in two countries……...............116 7.2.4 Degree of consumption intention of the respective products in two countries………………….......118 7.2.5 Investigation on the design elements and vocabulary of cultural and creative products in two countries….…….……121 7.2.6 Difference comparison on the product design culture…...123 CHAPTER 8 CONCLUSIONS AND RECOMMENDATIONS…..…..125 8.1 Conclusions…………………….…….125 8.1.1 Cultural realism and virtualism…………………….……...…125 8.1.2 Design mode…………………………………………………….............…126 8.1.3 Qualitative and quantitative research…………………………...…126 8.1.4 Homogeneous and heterogeneous culture………………...…...127 8.1.5 Cultural Consumption…………………………………….........……….128 8.1.6 Display of cultural and creative products…………………………129 8.1.7 Research contributions……………………………………........………130 8.2 Recommendations………………………………………….…………131 8.2.1 Present……………………………………………………..….…131 8.2.2 Future……………………………………………………......…131 REFERENCES……………..……………….……………………….....133 PUBLICATION…………..………….…………………………….….…..139 VITA ………………………….………..….……...140

    Beauclair, I.D. (1969). Gold and Silver on Botel Tobago: The Silver Helmet of the Yami. Bulletin of the Institute of Ethnology, Academia Sinica 27:121-128.
    Bellwood, P. (1991). The Austronesian Dispersal and the Origins of Languages. Scientific American, 88-93.
    Burden, B.E. (1997). Industry design - History , theory and practice of the products. Basel, Boston, Berlin: Birkhauser.
    Blakney, R.B. & Lin, Y.T. (1982). The Sayings of Lao Tzu,Taipei: Confucius Publishing Co.
    Birren, F.(1934). Color Dimensions,New York.
    Bill, M.(2008). Function and Functionalism ,Bern, Germany.
    Chang, T.W. (2009). Tao Night Calendar. Liberty Times.
    Chang, C.S. (2007). Stories of Taiwan Indigenous Peoples and Animals: Owls-Baby Guardians. National Museum of Prehistory enews 106.
    Chen, G.Y. (2013). Modern Notes, Translation and Review of Daodejing. The Commercial Press.
    Chen, T.F. (2007). dA Issue 07: DESIGN 21: 21 product designers. Garden City Publishers, Taipei.
    Courant, R., Robbins, H., Stewart, I. (1996).What Is Mathematics?, Oxford University Press, UK.
    Chiu, J. (2012). The Ideologies in International Education in the Age of Globalization,Journal of Curriculum Studies,7(2)1-30.
    Collins, J & Mayblin, B.(2011). Introducing Derrida: A Graphic Guide, Icon Books,UK.
    Claude, L.S,. (1973). Anthropologie structural deux, Structural Anthropology, Vol. II.
    Cruickshank, L. (2010). The case for a re-evaluation of deconstruction and design ;against derrida, eisenman and their choral works, The Radical Designist, 3.
    Derrida, J & Husserl, E.(1989). Edmund Husserl's Origin of Geometry: An Introduction. University of Nebraska Press.
    Derrida, J & Eisenman, P.(1997). Chora l Works. Monacelli Press.
    Derrida, J.(1976). Of Grammatology, trans. Gayatri Chakravorty Spivak. Johns Hopkins University Press.
    Ding, S.Q.(2012). Field Work of Taos, Interviews Manuscript, Taiwan.
    Fetterman, D.M.(2009). Ethnography:Step by Step, Sage Pubns, USA.
    Florida, R. (2008). Who’s Your City: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life. Random House Canada, Canada.
    Fukada, Y., Sato, K., Mitsukura, Y., Fukumi, M. (2007). A Design of the Mapping Method of Color and KANSEI, RISP International Workshop on Nonlinear Circuits and Signal Processing (NCSP). China; 73-76.
    Gong, S & Chang, D.C. (2010). Five Lectures of Complex Analysis: Lecture 1. Math Media 34(2): 52-75.
    Guan, Z.X. (2007). Creative Asia: Explore the Creativity of Ten Top Designers. Commonwealth Magazine, Taipei.
    Gream, M. (1999). Art, Belief and Experience in the Maori of New Zealand, Cambridge, UK.
    Gill, Brian & Martinson, Paul. (1991). New Zealand's Extinct Bird. Random Century New Zealand Ltd.
    Gao, H.(2005).General Introduction to Zhouyi, or Book of Changes. Taipei: Hua-cheng Publishing Co.
    Hwang, K.K. (2001). The Theoretical Construction of Confucian Relationalism and Its Philosophical Foundation. Education and Social Research, 2,1-34.
    Hsiao, S.W., Wang, M.F., Lee, D.J., Chen C.W. (2014). A Study on the Application of an Artificial Neural Algorithm in the Color Matching of Taiwanese Cultural and Creative Commodities, Color Research & Application,10,210-228.
    Hsiao, S.W., Wang, M.F., Chen, C.W. (2015).Time Pressure and Creativity in Industrial Design, International Journal of Technology and Design Education,1-19.
    Hsiao, S.W. (1994). Fuzzy Set Theory on Car-Color Design, Color Research and Application, 19(3), 202-213.
    Heufler, G.(2009). Design Basics: From Idea to Product, Niggli Verlag, German.
    Jiang, Y.M. (2012). Field Work of Taos, Interviews Manuscript, Taiwan.
    Julier,G. (2013),The Culture of Design, SAGE Publications Ltd, UK.
    Kao, S.Y. (2002). Sociology of Fashion. Yang-Chih Book, Taipei.
    Keith, Hamish (2007). The Big Picture: A history of New Zealand art from 1642. pp. 11–16.
    Krippendroff, K. (1989). Product Semantics:A Triangulation and Four Design Theories,Product Semantics '89 Conference. Helsinki: UIAH. p1-23.
    Kima, D.W., Lee, K.H., Lee, D. (2004). A novel initialization scheme for the fuzzy C-means algorithm for color clustering Pattern Recognition Letters, 25 (2), 227–237.
    Kwan, H.S. (1989). The Physical Environment and Religious Thought among the Yami. Bulletin of the Institute of Ethnology, Academia Sinica 67: 143-175.
    Liu, M. (2002). Lanyu Tribe Culture and Art. Art Book, Taipei.
    Liu, S.L. (2008). Waka Taua. National Museum of Prehistory enews 134.
    Lin, Y.D. & Li, Zhao-xiang. (2011). The Theories and Practices of the Cultural and Creative Industry. Shita Book, Taipei.
    Liu, Q.W. (1997). Cultures and Arts of Taiwan’s Aborigines, Taipei: Lionart Publishing Co.
    Li, R.G., & Shigeru, T. (2006). Dictionary of the Kavalans’ Language. Taipei: Institute of Linguistics, Academia Sinica.
    Lin, R. T. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross-cultural product design model.International Journal of Design, 1(2), 45-53.
    Leong, B.D. (2003).Culture-Based Knowledge Towards New Design Thinking and Practice-A Dialogue, Design Issues, 19(3) .Lin, R.T.(2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross-cultural product design model.International Journal of Design, 1(2), 45-53.
    Miyazaki, K. (1985). Straw II (Wara II). Hosei University Press, Japan.
    Miyazaki, K. (1995). Illustration of Straw Culture (Zusetsu wara no bunka). Hosei University Press, Japan.
    McCarthy, W. (1968). Haka! The All Blacks Story. London: Pelham Books.
    Moalosi,R., Popovic,V., Anne R.H.H. (2007). Culture-orientated product design, International Association of Societies of Design Research, Emerging Trends in Design Research.
    Maas, P. (2013).Recently Extinct Animals - Species Info - Haast's Eagle. The Sixth Extinction.
    Neuman, W. L. (2011). Social Research Methods: Qualitative and Quantitative Approaches, Allyn & Bacon, USA.
    New Zealand Press Association. (2009). Language study links Maori to Taiwan, Wellington, NZ.
    National Museum of History Editorial Board. (2002). MAYA: Mysteries of Jungles. National Museum of History, Taipei.
    Ou, L.C., Ronnier, L.M., Sun, P.L., Hu, N.C., Chen, H.S. (2011).Age effects on colour emotion, preference, and harmony. Color Research and Application; 37:92-105.
    Piaget, J. (1970). Structuralism. New York: Harper & Row.
    Pollard, A. (2014). Field work of Maori, Interviews Manuscript, New Zealand.
    Pine, B. J II & Gilmore, J.H. (2011). The Experience Economy, Perseus Distribution Services, USA.
    Reza, S.A. (2012). Multiculturalism , Lahore: Global Peace Trust.
    Rumble, P. (2015). Field work of Maori, Interviews Manuscript, New Zealand.
    Robertson, R. (1994).Globalization: Social Theory and Global Culture by Roland Robertson, Journal of World History, 5(1), 158-160.
    Roan,C.Y.(2006). Weak Architecture: Dao De Jing and Contemporary Taiwanese Architecture, Taipei: Garden City Publishers.
    Roan,C.Y.(2012).Weak Architecture 2: Dao De Jing and Contemporary Taiwanese Architecture, Taipei: Garden City Publishers.
    Rout, E.A & Hohepa, T.R.(1926). Maori symbolism: being an account of the origin, migration, and culture of the New Zealand Maori as recorded in certain sacred legends. Harcout, Brace and Co.
    Soong, W.l. (2006). Cultural Psychology. Wu-Nan Book, Taipei.
    Saussure, F.D & Riedlinger, A.(1916). Course in General Linguistics, Open Court Publishing.
    Sternberg, R.J. (2010).Cognitive Psychology 5th ed, Cengage learning, USA.
    Sutej, H. (2012). Field Work of Taos, Interviews Manuscript, Taiwan.
    Suarez, W. (2004). The identity of the fossil raptor of the genus Amplibuteo (Aves: Accipitridae) from the Quaternary of Cuba. Caribbean Journal of Science, 40(1), 120-125.
    Shera. (2015). Field work of Maori, Interviews Manuscript, New Zealand.
    Saman. (2015). Field work of Maori, Interviews Manuscript, New Zealand.
    Shi, W.S. (2012). Field Work of Taos , Interviews Manuscript, Taiwan.
    Shi, W.S. (1992). The Kettle-worshipping Race. Taipei: Taiyuan Publishing Co.
    Steger, M. B. (2003). Globalization: A very short introduction. London: Oxford University Press.
    Simmons, D.R. (1997). Ta Moko, The Art of Māori Tattoo. Revised edition. First published 1986. Auckland: Reed.
    Shutler J.R & Marck J.C.(1975).On the dispersal of the Austronesian horticulturalists. Archaeology and Physical Anthropology in Oceania, 10(1), 81-113.
    Stewart, I.(2012). In Pursuit of the Unknown: 17 Equations That Changed the World, Profile Books Ltd, UK.
    Throsby, D .(2001). Economics and Culture, Cambridge University Press, UK.
    Tsang, C.H. (2012). Once Again on the Austronesian Origin and Dispersal, Journal of Austronesian Studies, 3(1).
    Tjalve, E.(1979). A Short Course in Industrial Design,Newnes.
    Tsai, H.C & Chou, J.R. (2006). Automatic design support and image evaluation of two-coloured products using colour association and colour harmony scales and genetic algorithm. Computer-Aided Design, 39:818–828.
    Tian,Z.Y. (2002). Taiwan’s Aborigines: the Taos, Taipei: Taiyuan Publishing Co.
    Trejaut, J.A., Kivisild, T., Loo, J.H., Lee, C.L., He, C.L. (2005). Traces of Archaic Mitochondrial Lineages Persist in Austronesian-Speaking Formosan Populations. PLoS Biol, 3(8)247.
    Tokumaru, M., Muranaka, N ., Imanishi, S. (2002). Color design support system considering color harmony. In Proceedings of IEEE international conference on fuzzy systems , 378-383.
    Ulrich, K.T. & Eppinger, S.D. (2016). Product Design and Development,Sixth Edition, McGraw-Hill, New York.
    Uijin, A. (2013).The Distribution and Regionalization of Varieties in Taiwan, Language and Linguistics, 14(2),315-369.
    University of Auckland. (2010). Pacific People Spread From Taiwan, Language Evolution Study Shows, Science Daily.
    Wei, H.L & Liu, P.H. (1962). Social Structure of the Yami Botel Tobago. Institute of Ethnology, Academia Sinica, Monograph series A 284.
    Wu, M.C. (1991). Education Research: Analysis of Basic Concepts and Methods. Wu-Nan Book, Taipei.
    Wigley, M. (1995). The Architecture of Deconstruction: Derrida's Haunt. The MIT Press.
    Wang, B. O.(2011). Laozi Shi Er Jiang (Twelve Lectures on Laozi), Taipei: Yuan-Liou Publishing Co.
    Wang, M.F. (2007). The Research of Symbolism in Local Culture Commodity Developing Mode: A Case Study in Nantou County. Taichung: master’s thesis, Department of Industrial Design, Tunghai University.
    Yang, Y.F. (1998),Cultural Foundation of Design, Taipei,Ai-Tai Publishing Co.
    Yang, Y.F.(2002). Postmodern Design Art, Taipei, Garden City Publishing.
    Yu, G.H. (1993). The Socio-Cultural Significance of Yami Food Classifications. Bulletin of the Institute of Ethnology, Academia Sinica 76: 21-42.
    Yu, G.H & Dong, S.Y. (1997). Taiwan Indigenous History: Yami tribe. Academia Historica, Taipei.
    Yu, G.H. (1991). Ritual, Society, and Culture among the Yami. University of Mississippi,39–43.
    Zheng, G.Y.,& Lin, P.S. (1987). Color Planning. Taipei: Yi Fong Tang Publishing Company.
    Zhang, M.S. (2006). Laozi’s Wisdom. ZhiDian Workshop.

    下載圖示 校內:2021-09-01公開
    校外:2021-09-01公開
    QR CODE