Brand using social media to do business is not a relatively new phenomenon, however only little researches paid attention to study the features of social media. This experimental study aims to provide the insights of the important of social media features on users’ social media engaging behaviors. Based on social presence theory this study develop a framework to investigate the effect of three social media features including call to action, Stories Feature and geotagging on social presence, telepresence, flow experience and users’ social media engaging behaviors. The results show that it is easier for users to perceive social presence and telepresence when three features are included in brand’s page than not included. Moreover, when users perceive social presence and telepresence, they tend to experience the flow and more likely to engaging with the brand through the page.

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