本研究的目的為探討員工的人格特質與創意產生的關聯性，並進一步分析在創意產生直到實際執行的過程中，敢為性及交易型領導對創意產生及創意執行間的關係之調節作用。
　　現代社會發展日新月異，商品更迭速度飛快，商場上的成敗，往往只在轉瞬之間。如何在不斷變動的商業環境中保持競爭優勢，創意是致勝的關鍵點。因此，尋找創意人才，為企業創造有價值的創新商品，是希望能在紅海廝殺中脫穎而出的企業必須學習的重要課題。
　　本研究以台灣企業三人以上之工作團隊為主要樣本來源，總計131組，477份樣本。設計A、B兩份問卷，以郵寄、電子郵件、親自交送等方式發放問卷，並藉由層級迴歸分析對於本研究所提出的假設進行驗證，分析結果如下：
（一）經驗開放性與創意產生呈現正向關係。亦即，當經驗開放性程度越高時，則創意產生的表現也會越好。
（二）自我效能與創意產生呈現正向關係。亦即，當自我效能程度越高時，則創意產生的表現也會越好。
（三）成長需求強度與創意產生呈現正向關係。亦即，當成長需求強度越高時，則創意產生的表現也會越好。
（四）創意產生與創意執行之間呈現正向關係。亦即，創意產生的表現越好時，創意執行的表現也會越好。
　　本研究之貢獻分述如下：首先，本研究探討經驗開放性、自我效能以及成長需求強度與創意產生的關聯性，證實此三種人格特質對創意產生有正向顯著之影響；另外，本研究證實了創意產生與創意執行的關係十分顯著，亦即創意執行的表現會受到創意產生影響。

The purpose of this research is to investigate the relationship of personality and creativity generation, and how the social boldness and transactional leadership moderate the relationship of creativity generation and implementation.
In this study, we investigate the work team with three or more persons in Taiwanese enterprises, using data from 477 samples. We designed two different questionnaire A and B, delivered by post, email and personal, and verified all hypothesis by hierarchical regression analysis. The results are as follow:
1. Openness experience is positive related to creativity generation.
2. Self-efficacy is positive related to creativity generation.
3. Growth need strength is positive related to creativity generation.
4. Creativity generation is positive related to creativity implementation.
First, this study proved the three personality trait: openness to experience, self-efficacy, and growth need strength have significant positive relationship with creativity. In addition, we proved the positive relationship of creativity generation and creativity implementation is very significant, the performance of creativity implementation will be influenced by creativity generation.
Key words: openness to experience, self-efficacy, growth need strength, creativity generation, creativity implementation.

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