全球化競爭環境與科技運作效能之提升，使得辨識(identification)科技在自動化過程中扮演重要的角色。無線射頻系統（Radio Frequency Identification, RFID）代表著非接觸式物體辨識即時資料取得或傳輸的重要發展。對許多產業而言，RFID除了是一項資訊科技的應用之外，對其經營模式與運作流程產生重大之變革。RFID技術被廣泛應用於品項管理和供應鏈管理，而圖書出版產業雖屬中小企業規模，但其品項管理與物流管理複雜度漸增，其通路體系亦朝多樣性發展。因此本研究從圖書出版產業之價值鏈體系觀點，從圖書出版產業上游、中游以及下游通路成員之特質，探討其對RFID採用之接受模式與影響因素。
透過文獻之探討與回顧，作為建構本研究之理論基礎。整理國內外相關文獻包含圖書出版現況與特質分析，以瞭解圖書出版產業整體現況、流程與資訊科技之運用；RFID發展現況、應用以及圖書出版業與RFID的相關研究以及科技接受模式與相關研究。
就實證研究上以問卷調查法為基礎，並結合RFID業者與出版業者訪談。在研究樣本選擇標準，主要以中華民國圖書出版業者為主，包含上游出版業者、中游經銷商以及下游書店之經營業者，據以分析台灣出版業對RFID之接受模式。
本研究藉由RFID之科技特質、圖書出版業之組織特質與跨組織整合之特質，瞭解圖書出版業對RFID的需求情形。同時研究發現圖書出版業對RFID在科技創新特質、組織特質與跨組織整合特質之影響因素和各因素之間的關係。研究結果可作為圖書出版業者運用RFID科技之參考，以提升產業未來採用與執行之效能，進而促進產業之整合與經營績效之提升。

During the competitive environment and promotion of the technical operation potency, causes to recognize (identification) the science and technology to act the important role in the automatic process. The radio frequency identify recognizes the technology (Radio Frequency Identification, RFID) represents the non-contact type object to recognize the immediate material to obtain or the transmission information on many industries. RFID are both sciences of information and applications of technology, having a significant transformation to its management pattern and the operation flow. RFID technology widely applied to management and supply chain management. Books publishing industry are small-scale enterprise. The research from the viewpoint of value chain in books publishing industry discusses the of influence factors to the use of RFID.
This research discuss acceptance model of books publishing industry on RFID, reorganizes the domestic and foreign literature containing situation of books industry and the special characteristic analysis, understanding the utilization of the books publishing industry. Application of RFID on books publishing industry and the development of RFID. The discussion and the review of literature achieve the structure of the research.
In the empirical research take the questionnaire survey and interview of worker of RFID and publisher. Sampling mainly on Republic of China books publication industry, contains the middle manager of publish. Survey the acceptance of RFID of the Taiwan publishing industry according to analysis.
The research discuss the acceptance model to RFID on books publishing industry, from characteristics of science and technology of books publishing industry, characteristics of organizations and the cross-organization from RFID. Understand the demands of books publishing industry to the RFID. The factor of characteristics of technical-innovation plays an important role utility of RFID on books publishing industry. Organizational characteristics and cross-organization are important factors for the acceptance of RFID for publishing industry.

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