鑑於目前過度包裝現象層出不窮，不僅對環境造成嚴重影響，還增加了消費者的開支，降低了產品價值。本研究旨在發展一個簡易的禮品包裝永續評價量表，以幫助企業和消費者更好地瞭解包裝的特性和價值，從而避免過度包裝現象的發生。通過層級分析法建立了一個多層次的評價體系，包括材料運用、結構設計、附加物、回收與重複利用以及使用體驗等方面的指標。再基於評價體系，運用品質機能展開法進行評價量表的開發，其中結合了廠商、收禮者和送禮者的觀點。本研究也設計了一款網頁版評價系統的前端原型，透過量表填寫，網頁可以將這些評價點量化為直觀的數據，能夠更加深入直觀地分析目標包裝。此外，還進行了實際案例的應用，實驗結果表明，該量表可以展現禮品包裝的過度情況，比較不同包裝之間的永續性差異。因此可以幫助消費者和企業更準確地評估禮品包裝的特性和價值，並提供更好的決策支持。本研究的量表相對於其他評價量表而言更加直觀，可以幫助廠商快速找出過度的源頭，通過設計改善產品，同時可以幫助送禮者挑選更具永續性的產品。

Given the incessant occurrence of over-packaging, which not only has a severe impact on the environment but also increases consumer expenses while diminishing the value of products, this study aims to develop a simplified sustainable evaluation scale for gift packaging. The scale aims to assist businesses and consumers in better understanding the characteristics and value of packaging, thereby avoiding instances of over-packaging. This study employed the Analytic Hierarchy Process (AHP) to establish a multi-level evaluation system, encompassing indicators such as material utilization, structural design, additives, recycling and reuse, and user experience. The development of the evaluation scale was based on the Quality Function Deployment (QFD) method, incorporating the perspectives of manufacturers, gift recipients, and gift givers. Furthermore, a prototype of a web-based evaluation system was designed in this study. Through the completion of the scale, the web page quantifies these evaluation points into intuitive data, allowing for a more in-depth and intuitive analysis of target packaging. Additionally, practical applications were conducted in this study, and the experimental results demonstrated that the scale could reveal the extent of over-packaging and compare the sustainability differences among various packaging options. Therefore, it can assist consumers and businesses in more accurately assessing the characteristics and value of gift packaging, providing better decision-making support. Compared to other evaluation scales, this study's scale is more intuitive, aiding manufacturers in quickly identifying the sources of excess and improving products through design enhancements. Simultaneously, it can assist gift givers in selecting more sustainable products.

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