跟據環保署資料顯示，於2006年臺灣CO2總排放量為2.58億公噸，全球排名第22位，平均每人CO2排放量為11.9公噸，跟據 IPCC(The Inter-government Panel of Climate Change)統計為全球平均值的3倍，以土地面積而言，排放密度高居世界第一。2006年臺灣公路運輸部門汽、柴油油耗量分別為10,240,100公秉油當量及4,649,800公秉油當量，整體而言，運輸部門占全國能源消費量的15.4%，公路部門占運輸部門溫室氣體總排放量的90%，過去10年間(1995~ 2005)，我國CO2排放量以8%逐年成長，而國內生產毛額(GDP)則僅有4%之成長率，這種成長趨勢不僅沒有減少之趨勢，反而大幅增加。由於運輸服務影響產業發展，而能源消費影響二氧化碳排放，我們希望藉由民眾在價值取向部份瞭解其對能源消費態度，希望藉由利他價值即對別人和社會之關懷、生物圈價值對其它物種之關懷導引下，啟發對環境惡化之警覺性，由環境警覺性影響責任規屬，再藉由自身覺得對保護環境有所責任義務來影響個人規範，使民眾在某些環境上所表達出之行為對環境是善意，而且限制自己的行為有利於環境，覺得自己本身有道德義務去保護環境，相對的對於環境及能源政策上接受程度才會提高，才能讓民眾在能源問題上有所警覺及配合，也是將來大眾運輸可以順利推展的下一步。
我們藉由結構方程模式(Structural Equation Modeling)的分析去瞭解臺灣地區在北、中、南三個區域的回應者在利己、利它、生物圈價值層面如何影響其對環境警覺性及責任規屬信念並表現在個人規範上的差異，並利用集群分析探討北、中、南三個區域表現在正面環境態度上配合程度，以多變量變異數分析研究不同的社經背景如何影響回應者的信念及規範。
回應者在環境警覺性較高程度下所表現出責任規屬相對提昇，唯有南部區域的回應者表現在利它價值明顯，北部區域的回應者比起南部回應者而言表現出較差的正面環境配合度，不同社經變數在交叉效果部份性別、年齡及教育程度交互作用會對責任規屬呈現顯著影響，性別、年齡及收入交互作用亦對責任規屬呈現顯著影響，性別、教育程度及收入交互作用則會對環境警覺性及責任規屬產生顯著效應。

According to the EPA satatistics in CO2 emission are 2.58 hundred million in Taiwan on 2006.We ranking in 22 in total CO2 emission of worldwide.Average per capital CO2 emission are 11.9 tons.We are triple in average per capital global CO2 emission according to the IPCC statistics.Ranking first in emission density.The energy consumption of highway transportation are 10,240,100 KLOE and 4,649,800 KLOE respectively on 2006.Highway transportation occupy 15.4% in total energy consumption. Highway transportation occupy 90% GHG emission in transportation system.Compared to the growth rate of GDP in 4%, Taiwan has a large growth of CO2 emission in 8% for the past 10 years.Reveal the economy growth also endanger in environment.Transportation service will influence the industrial development .The consumption of energy will cause CO2 emission. We hope to understand the value orientation from respondents in influenceing the attitude of energy consumption, to inspire altruistic value to concern with others and society.The conduct of biospheric value to concern creature to awaken public in environment deteriorate.From the awareness of consequences to influence ascription of responsibility.Subsequently from the ascription of responsibility to influence personal norm make public transmit friendly behavior in environment.Restrict one’s behavior to benefit environment.To feel have the morality and responsibility to protect environment.Relatively consciousness raising accepting in environmental and energy policy as well as the development of public transit smooth going.
Through the analysis of structural equation modeling to explore the respondents of different area in Taiwan how they percept in egoistic,altruistic,biospheric value.To make a study of the differences of value influence awareness of consequence and ascription of responsibility which express in personal norm.Cluster analysis would help in exploring different area express their cooperate attitude in pro-environmental behavior.The background of different socio-demographic in influenceing belief and personal norm will be study in multivariate analysis of variance.
The respondents have more perception in awareness of consequence display more ascription of responsibility relatively.Only the respondents of south area has altruistic value obviously.The respondents of north area inferior to south area in pro-environmental behavior.The intersect effect of gender,age,education degree and the intersect effect of gender,age,income will significant influence in ascription of responsibility .The awareness of consequence and ascription of responsibility will be influence by the intersect effect of gender,education degree and income

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