21世紀商業環境競爭激烈之今日，金融業之競爭尤為激烈，20世紀傳統金融業全功能分行之營運模式，其行員用人數偏多、分行家數多，加以人員未實施專業分工，此一行之多年之經營型態是否試仍適合今日專業、精減、外包之行業趨勢、實有待銀行經營管理業者之商確；然綜觀現今銀行經營趨勢，集中、外包與專業已是時勢所趨，經營型態之改變轉往“區域中心制”發展儼然成型。
然轉變為“區域中心制”之經營型態後顧客滿意度如何？本研究即採用問卷設計方式，透過問卷調查、以及運用敘序統計、因素分析、變異數分析及線性結構關係模式等科學統計方法，從銀行業法人金融客戶端立場來了解並探討（1）法人金融之關係行銷對顧客滿意度構面之影響；（2）法人金融關係行銷對服務品質構面之影響；（3）法人金融服務品質對顧客滿意度構面之影響；（4）法人金融關係行銷及服務品質對顧客滿意度構面之影響。
本研究之結論如下：
1.法人金融之關係行銷對顧客滿意度構面之影響並不顯著。
2.法人金關係行銷對服務品質構面、法人金融服務品質對顧客滿意度構面、以及法人金融關係行銷及服務品質對顧客滿意度構面三項研究假設皆則呈現顯著影響差異。

The competition within the financial industry is ever fierce in the 21st century. In the old 20th century, the traditional all-function branch system, which requires large number of unspecialized staff and branches, was applied for years. However, if this year-lasting business model is still applicable in today’s world is yet a question. In the current banking industry, centralization, outsourcing and specialization become the main topics. Thus, bankers broadly adopt the new business model, region center system.

However, is customer satisfaction ever higher after adopting the region center system? This research is to investigate (1) the impact of relationship marketing on customer satisfaction in corporate banking sector, (2) the impact of relationship marketing on service quality in corporate banking sector, (3) the impact of service quality on relationship marketing in corporate banking sector, and (4) the interacting impact of relationship marketing and service quality on customer satisfaction in corporate banking sector. In order to achieve this, we apply questionnaire design and statistical programming as tools.

The conclusion is as follow,
1、The impact of relationship marketing on customer satisfaction is not
significant in corporate banking sector.
2、The impact of relationship marketing on service quality, the impact of
service quality on relationship marketing, and the interacting impact of
relationship marketing and service quality on customer satisfaction all
significant in corporate banking sector.

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