日益嚴峻的環境問題驅動著全球綠能產業的發展，也促使交通運輸產業逐步朝綠能化之方向進行研發。在台灣，以機車作為代步工具的民眾為數甚多，故我國政府自1992年起便相繼投入資源在扶植電動機車產業上，盼望取得永續與產業發展之間的平衡。近年來，更是致力於打造友善騎乘環境、購車補貼政策與研發關鍵零組件上，藉此展現推動電動機車產業之決心。此外，隨著越來越多企業展開跨域、跨產業與跨價值鏈的合作，組織間新的織組形式便應運而生。生態系統本質上除了是多組織間新的織組模式，亦可視為新的價值創造系統，其推翻過往的線性價值創造模式，取而代之的是透過價值主張吸引一群多邊的互補參與者加入，並透過集體協作之方式為群體創造出嶄新的價值。因此，本研究旨在探討「光陽」與「Gogoro」建構生態系統之歷程，並進一步剖析兩個生態系統在結構取向與建構歷程異同之處，最終得出兩個生態系統各自的競爭優勢與健全程度。

本研究採用質性研究中的多個案研究法，並以「光陽」與「Gogoro」作為研究對象，透過「價值共創」、「組織搭架」與「生態系統」之理論基礎，逐步分析光陽與Gogoro所建構的生態系統，以及雙方在電動機車產業中的競爭優勢。

根據本研究結果發現，兩個生態系統的建構歷程大致相同，首先皆是由中心企業提出的價值主張與互惠、共利的運作模式吸引互補參與者的加入，接著再透由平台具共享性之特徵，使參與者願意在平台進行資源的交換與分享，從而為自身與整個生態系統創造出額外的價值。在協作過程中，也須透過治理機制的設立，來確保生態系統之運作得以順利進行，最終達成參與者集體協作以共創價值之目的。然而，個案建構生態系統最大的差異在於價值主張的不同，故雙方採取的策略行動與產業布局也有顯著的差異，以致於兩個生態系統各自的輪廓、核心價值與競爭優勢也截然不同。

Increasingly severe environmental issues drive the development of the global green energy industry. In Taiwan, scooters are often used by people, so our government has invested resources in supporting the electric scooter industry, hoping to achieve a balance between sustainability and industrial development. Besides, more enterprises carry out cooperation with cross-domain, cross-industry, and cross-value chain, a new organizational form among organizations emerges. The ecosystem not only a new organizational form but a new value creation system, which overturns the past linear value creation and instead attracts a group of multilateral complementary participants through value propositions. Therefore, the research purpose is to explore the process of constructing ecosystems about "Kymco" and "Gogoro", and further analyze the similarities and differences with the structure perspective and construction process, and finally get the conclusion of the respective competitive advantages and degree of robustness.

This research takes qualitative research methods with multiple cases: Kymco and Gogoro. Based on the theoretical basis of "value co-creation", "organizational architecture", and"ecosystem", the research analyzes the ecosystem of Kymco and Gogoro.

The results of this research found that the two ecosystems have roughly the same process of constructing an ecosystem, which seems to follow the principles mentioned in the literature review. However, the most difference is due to different value propositions, so the strategic actions are also significantly different, so that the respective profiles, core values, and competitive advantages of the two ecosystems are also quite different.

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李慶芳（2013），質化研究之經驗敘說─質化研究的六個修煉，高立圖書出版。
方世杰（2020），生態系統的概念與實務意涵，金屬情報網－智庫專欄，第一一九期。

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