現今市場上中小企業普遍使用之套裝軟體，只能將既有軟體中不合身的流程勉強套用於個別企業的作業流程上，造成使用起來有格格不入的感覺，也因此無法為企業及使用者發揮數位轉型e化後的最大效益。
1 全客製化軟體的價格太高，而一般套裝軟體價格初期感覺低，但最後因客戶需求在原套裝軟體再增修許多功能或流程，造成累計總價也徧高且可能導致原套裝軟體整體架構變的不順或凌亂，而半客製化則是介於兩者間的折衷方案。
2 半客制化優勢，已事先做好一套或大部份既有的標準功能或作業及流程軟體為基礎，未來依各客戶需求再直接增修客戶需要的功能作業及流程，依照企業需求量身訂做進行部分增修調整，使系統可以完全符合客戶需求，提供量身訂做之軟體，此方案專門補足市場上套裝軟體在使用上的缺點，也就是半客製化軟體規劃設計／開發。針對 各行業、學校／政府機關開發較合適的資訊軟體。讓客戶在導入的過程中，經由作業資料流程化、企業資訊數位化、流程合理化的過程，以獲得最大效益，並提昇客戶本身獨特的競爭實力。

了解客戶真正需求，讓客戶感到滿意，並且希望客戶透過半客製化的優勢後達到數位轉型最大效益，企業才能永續經營。本研究以S公司為個案，透過個案公司之案例與營運方向，可以了解S公司的營運服務策略是否符合客戶期待或發現其缺少的因素，提供做為企業未來營運服務策略方向或提供改善營運缺失的參考。
本研究透過相關文獻資料以客製化需求、系統建置成本、系統使用人力及成本、客製化專業能力四個方向，去進行探討套裝軟體不合身之原由，針對為何常有客戶使用套裝軟體後又改成客製化的軟體，同時透過 5 位專家訪談，分享他們在業界自身多年經驗及看法，為了再次驗證訪談的結果，同時發送預計40份以上問卷調查，實際回收61份有效的回覆，分析比對個案公司在不景氣中還能獲得訂單的原因。
歸納出個案公司的營運服務策略需具有專業知識，態度積極且負責，協助客戶產出企業最大效益，並提昇客戶本身獨特之競爭實力，能夠為客戶提供量身訂做的資訊服務，並且快速回應客戶需求，改善數位轉型資訊化與分享技術創新給客戶，依據客戶真正的需求隨時掌握客戶的市場動態，隨著客戶市場狀態調整作法與政策，符合客戶需求及期望，建立良好互動關係，贏得客戶的訂單與長期信賴。
本研究發現除客製化需求、系統建置成本、系統使用人力及成本對客戶是否選擇客製化軟體影響層面甚大，而廠商客製化專業能力的表現也會影響企業形象及評價與最終客戶是否買單，因此企業要慎選可以代表企業的人選對應客戶，了解企業核心價值，為客戶提供良好服務，客戶產生高度服務的滿意度讓公司持續獲得客戶認同及對後續新需求合作，以建立客戶忠誠度。

The package software commonly used by small and medium-sized enterprises in the market today can only apply the unsuitable process in the existing software to the operational process of individual enterprises, resulting in the feeling of being out of place in use, and therefore unable to play a digital role for enterprises and users.
1 The price of fully customized software is too high, while the price of general packaged software is initially low, but in the end, due to customer needs, many functions or processes are added to the original packaged software, resulting in a high cumulative total price and may lead to higher total price than that of the overall original packaged software. Architecture becomes sloppy or messy, and semi-customization is a compromise in between.
2 The advantage of semi-customization. A set or most of the existing standard functions or operation and process software have been prepared in advance. In the future, the functional operations and processes required by customers will be directly modified according to the needs of each customer, according to the needs of the enterprise. Tailor-made to carry out some additions and adjustments, so that the system can fully meet the needs of customers, and provide tailor-made software. This solution specifically makes up for the shortcomings of packaged software on the market in use, that is, semi-customized software planning and design / development. Develop suitable information software for various industries, schools/government agencies. In the process of importing, customers can obtain maximum benefits and enhance their unique competitiveness through the process of process data flow, enterprise information digitization, and process rationalization.

Understand the real needs of customers, make customers satisfied, and hope that customers can achieve the maximum benefits of digital transformation through the advantages of semi-customization, so that enterprises can continue to operate. This study takes S company as a case. Through the case and operation direction of the case company, we can understand whether the operation service strategy of S company meets customer expectations or find its lacking factors, and provide it as the company's future operation service strategy direction or provide improvement operations. 's reference.
Based on relevant literature and materials, this research explores the reasons for the unsuitability of packaged software in four directions: customization requirements, system construction costs, system use manpower and costs, and customized professional capabilities, and aims at why customers often use packaged software. Later, it was changed to a customized software. At the same time, through interviews with 5 experts, they shared their years of experience and opinions in the industry. In order to verify the results of the interviews again, more than 40 questionnaires were expected to be sent at the same time, and 61 valid responses were actually recovered. , analyze and compare the reasons why the company can still obtain orders in the downturn.
It is concluded that the operation service strategy of the case company needs to have professional knowledge, a positive attitude and a responsible attitude, to assist customers in producing the maximum benefits of the company, and to enhance the customer's own unique competitiveness, to provide customers with tailor-made information services, and to respond quickly Customer needs, improve digital transformation informatization and share technological innovations with customers, keep abreast of customer market dynamics according to customers' real needs, adjust practices and policies with customer market conditions, meet customer needs and expectations, establish good interactive relationships, and win customers orders and long-term trust.
This study found that in addition to the customization requirements, system construction costs, system use manpower and costs have a great impact on whether customers choose customized software, the performance of manufacturers' customized professional capabilities will also affect corporate image and evaluation and end customers. Whether to pay the bill or not, the company should carefully select the corresponding customers who can represent the company, understand the core value of the company, and provide customers with good service. Customers have a high degree of service satisfaction, so that the company can continue to gain customer recognition and follow-up new needs. Cooperation, in order to build customers loyalty.

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