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研究生：	林湘翎 Lin, Hsiang-Ling
論文名稱：	探討臺灣原創繪本產製過程之創意合作: 以巴巴文化為例 Exploring the Creative Collaboration in the Original Picture Books Production in Taiwan - The Case Study of PaPa Culture
指導教授：	仲曉玲 Chung, Hsiao-Ling
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2021
畢業學年度：	109
語文別：	英文
論文頁數：	145
中文關鍵詞：	出版產業、台灣原創繪本、創意合作、角色互動關係
外文關鍵詞：	Publishing industry, Taiwan original Picture book, Creative collaboration, Interactive relationship
相關次數：	點閱：164 下載：17
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查詢本校圖書館目錄查詢臺灣博碩士論文知識加值系統勘誤回報

繪本在出版產業中扮演著特殊的角色，當出版業書籍的銷售量下降時，童書的銷售量卻逆勢成長。在台灣，市場上的原創繪本的數量少於 10%，也因為原創繪本的稀少性，使得原創繪本的製作流程值得被探討，繪本創作者為，編輯、作家、藝術家。因此本研究旨在理解原創繪本的產製過程並運用創意合作理論的架構檢視創作者的互動關係。
研究方法為質化與量化，包含以下步驟:(1)線上問卷，調查對象為出版繪本的出版社，用意為初步理解出版業者對於繪本的看法與繪本在產業中的價值及定位; (2)個案研究，個案選擇具有實驗精神的獨立出版社——巴巴文化，只出版臺灣原創繪本，且有許多大型出版社較少出版的實驗性繪本——分研究巴巴文化出版露出率高且獲得許多獎項的兩本代表作，並採用半結構式深度訪談及創意合作理論的架構檢視繪本的創作過程與創作人角色的互動關係，歸納出繪本創作的合作模式 ; (3) 電話訪談，對象為曾填寫線上問卷的兩名編輯以及一名曾與巴巴文化合作的藝術家，比較其他出版社與巴巴文化的不同。(4)半結構式深度訪談巴巴文化的創辦人與現任主編，理解他們對於出版業的觀點以及對於個案的整體客觀觀察。本研究透過以上研究方法產出以下結論:(1)透過問卷及文獻探討得知繪本的藝術價值為繪本產業的關鍵，藝術家在繪本合作中常因缺乏溝通而處於弱勢，透過溝通重視藝術家的想法有助於繪本產業的藝術價值的提升。(2)透過創意理論的架構檢視巴巴文化的個案，並產生新的合作模式稱為「朋友模式」，個案透過彈性與滑順的工作方式而產生信任、相同願景、非正式的夥伴關係，且三個角色為緊密相連的個體。 (3) 透過獨立繪本出版社——巴巴文化的合作方式，整合出給予獨立繪本出版社與其他角色互動的合作指南，分別為三個步驟:一、建立信任:理解創作者的性格與作品，提供客製化的溝通，並展現尊重與志同道合。二、提供種子點子與陪伴。三、柔軟彈性的溝通方式。最終本研究釐清台灣原創繪本產業發展的需求，提供給繪本出版社一個合作指南與建議。

Picture books are classified as children's books and plays a significant role in the publishing industry. While the entire publishing industry is in decline, only children's books are growing steadily. In the overall picture books in Taiwan, Taiwan’s original picture books are less than 10%, and because of the scarcity of original picture books, the creators of picture books are at a disadvantage in the publishing industry. The production process deserves more attention, especially the roles of picture book creators which are editors, writers, and artists. Therefore, this research aims to understand the production process of original picture books and using the framework of creative collaboration theory to examine the interaction of creators.
The research adopted the mixed method, four steps were conducted using the following research design:(1) Online survey, to understand what the positioning of the picture book in the publishing industry is; (2) Case studies, it was selected an indie picture book publishing house that only published Taiwan’s original picture books: PaPa Culture. They have created several experimental picture books which are different from those in the market and compares two representative picture books with high exposure and great awarded from PaPa Culture and conducts semi-structured in-depth interviews. (3) Telephone interviewed with an editor who filled out an online survey and an artist who collaborated with PaPa Culture before for comparing the difference between other publishing houses and PaPa culture. (4) Semi-structured in-depth interviewed the founder of the PaPa Culture and the editor, to understand their perspectives on the picture book industry.
This research examined the PaPa Culture through creative collaboration theory and concluded the following: (1) Through survey and literature review, it was found that the artistic value of picture books is the key to the picture book industry, and artists are often at a disadvantage due to the lack of communication in picture book collaboration. (2) The cases of PaPa Culture was examined through the framework of creative collaboration theory, and a new pattern of collaboration was developed called the “Friends”, in which trust, shared vision, and informal partnerships were created through a flexible and smooth working method, and the three roles were professional division of labor, but they are closely interconnected. (3) Through reviewed PaPa Culture this research was conducted a collaboration guideline, the following three steps are: (1) Build trust: Understand the personality and works of the creators and provide the customized communication for each creators. Demonstrate the respect and like-mindedness. (2) Provide seed ideas and companionship. (3) Smooth and elastic communication.
Finally, this research was clarified the needs for the development of Taiwan's original picture book industry and provided a collaboration guideline and suggestions for picture book publishers.

CHAPTER 1 INTRODUCTION 1 
1 Research Background 1
2 Research Motivation 10
3 Research Objectives and Questions 12
CHAPTER 2 LITERATURE REVIEW  13 
1 Observing children's books from publishing trends 13 
1.1 Physical children's books cannot be replaced by e-books 13 
1.2 The reasons for the growth in sales of children's books 20
2 The Current Situation of Taiwan’s Picture Book Industry 22
2.1 The Artistic Barriers of Picture Books 22 
2.2 The Struggle of Artists  24
3 The Rise of Visual Storytelling: A Creative World Build by Artists 27
3.1 What is a picture book? 27 
3.2 The importance of visual storytelling in picture books 37
3.3 The values of the picture book 41
4 The Creators of Picture Books: Editor, Writer, Artist 43
4.1 Picture book Production: The Communication Gap Between Artist and Writer 43 
4.2 The Middle man of the Picture Book: Cultural intermediaries 47
4.3 Creative Collaboration 50
CHAPTER 3 - RESEARCH METHODS 55 
1 Research Framework  55 
1.1 Research Concept 55 
1.2 Research Process  56
2 Research Method 59
2.1 Survey 59 
2.2 Case Study 67 
2.3 Semi-Structured In-depth Interviews  67
3 Data Collection and Analysis 68
3.1 Criteria of Case Selection 68 
3.2 Data Collection 76 
3.3 Data Analysis Method 78
CHAPTER 4 – FINDINGS AND ANALYSIS  79 
1 Survey 80 
1.1 The stories are the focus of the Taiwan’s original picture books 80 
1.2 The Challenge of Picture Book Industry: Time 83 
1.3 Communication Is the Most Important Element in Creating a Picture Book 85
2 Case 1 The Boy Walking at Night 87
2.1 The Production of The Boy Walking at Night 89 
2.2 Highly Flexible Working Style: PaPa Culture Shows Respect For Each Professional Creators 94 
2.3 The Value of the Relationship and Collaboration Between the Creators: Trust and Respect 96 
2.4 Creative Collaboration of The Boy Walking at Night 99
3 Case 2 Don’t Cut My Hair! 101
3.1 The Production of Don’t Cut My Hair! 104 
3.2 A Publishing House that Understands the Artist and Respect the Artwork 107
3.3 Picture Book Creation is A Group of Friends Creating Dreams Together 108
3.4 Creative Collaboration of Don’t Cut My Hair! 110
4. Cross analysis - Exclusive Creative Collaboration Pattern for Picture Book Collaboration 114 
4.1 Trust Building: Trust and Companionship and shared goal 114 
4.2 Create a Communication Network Can Reducing the Disadvantages of Artists  116 
4.3 The Patten of Picture Book Creative Collaboration 118
CHAPTER 5 – DISCUSSION AND CONCLUSION 121 
1 Refocusing on communication and Artistic Value: Current condition of Taiwan’s original picture book 121
2 Reviewing PaPa Culture from Creative Collaboration 123
3 Research Limitations and Future Suggestions 129
References 130 
Appendix 138
                                    

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