二戰結束後，面對蘇聯的威脅，美國開始積極採取文化外交策略，以圍堵共產主義擴張。文化外交乃一國政府憑藉文化交流和宣傳的方式，來達成意識形態勸服的目的。冷戰初期，肯楠的圍堵政策即建議政府進行宣傳活動，為美國形塑良好的國際形象，以達到近悅遠服的影響力。在杜魯門主義與馬歇爾計畫中，美國即以「拯救者」、「領導者」的姿態來重建歐洲戰後的經濟與現代文明。
1953年，美國成立專責文化外交的機構：「美國新聞總署」。在冷戰高峰期，其致力於反共宣傳工作；至七○年代美蘇低盪期，則轉向投入與共產國家之間的文化交流計畫。而新聞總署在亞洲的文化外交實踐，本文則以《今日世界》為考察對象。這份由香港美新處所發行的華文雜誌，一方面以輕鬆娛樂的方式引介美國的新聞與新知，另一方面則納編港台文化菁英為其所用。《今日世界》的編輯論述，乃透過「父親」的意象來強化美國對亞洲援助的貢獻，並為華文讀者呈現美國均富、平等的資本主義商品經濟。在文化外交的潛移默化之下，人們逐漸接受美式文化與價值觀，而這股柔性力量更為美國贏得冷戰最終的勝利。

After Second World War, confronting the threat of Soviet Union, U.S. Government adopted cultural diplomacy positively to contain the spread of communism. Cultural diplomacy means a government with the way of cultural exchanges and propaganda to realize the purpose of ideological persuasion. In the early Cold War, Kennan’s containment policy had suggested U.S. Government carry out propaganda activities to shape a favorable international image for America. And then, in the Truman Doctrine and the Marshall Plan, United States adopted a “savior” and “leader” attitude to rebuild post-war economy and modern civilization of Europe.
In 1953, U.S. Government set up the United States Information Agency (USIA) responsible for cultural diplomacy. During the peak period of the Cold War, USIA was committed to the anti-communist work. Until the American-Soviet detente of the 1970s, however, USIA transformed to focus on the cultural exchanges between communist countries. To further understand how USIA operated cultural diplomacy in Asia, this article took World Today as the analyzing object. The Chinese magazine published by United States Information Service in Hong Kong not only introduced U.S. news and popular information, but also recruited the Hong Kong and Taiwan cultural elites involved in the editing. The discourse of World Today presented a paternal image to reinforce the significance of U.S. Aid in Asia, and showed the U.S. Capitalism society was so wealthy and equal that everyone could afford various consumer goods at low price. Under the subtle influence of cultural diplomacy, people around the world gradually accepted the U.S. culture and values. Therefore, the soft power of cultural diplomacy became the key element to make U.S. win the Cold War finally.

一 第一手史料
Kennan, George F. “Long Telegram,” Memoirs 1925-1950, Toronto: Bantam Books, 1969.
Kennan, George F. “The Sources of Soviet Conduct,” American Diplomacy, 1900-1950, Chicago: University of Chicago Press, 1951.
Marshall, George C. “Marshall Plan Speech,” Documents of American History, New York: Appleton, 1968.
Truman, Harry. “Truman Doctrine,” Documents of American History, New York: Appleton, 1968.
《今日世界》（World Today）雜誌，香港：今日世界出版社，1952.3~1980.12。

二 英文專書
Acheson, Dean G. Present at the Creation: My Years in the State Department. New York: Norton, 1969.
Alstyne, Richard W. The Rising American Empire. New York: Oxford University Press, 1960.
Ambrose, Stephen E. Rise to Globalism: American Foreign Policy Since 1938. New York: Penguin Books, 1997.
Arndt, Richard T. The First Resort of Kings: American cultural diplomacy in the twentieth century. Poole: Chris Lloyd, 2006.
Bacevich, Andrew J. American Empire: The Realities and Consequences of U.S. Diplomacy. Harvard University Press, 2002.
Bailey, Thomas A. A Diplomatic History of the American People. New York: Appleton-Century-Croft, 1969.
Bailyn, Bernard. The Ideological Origins of the American Revolution. Cambridge: Harvard University Press, 1967.
Bartlett, Ruhl. Policy and Power: Two Centuries of American Foreign Relations. New York: Hill and Wang, 1963.
Bay, Harry. The Marshall Plan and Its Meaning. New York: Connell University Press, 1955.
Bloomfield, Lincoln P. In Search of American Foreign Policy: The Humane Use of Power. New York: Oxford University Press, 1974.
Commager, Henry S. ed. Documents of American History. New York: Appleton, 1968.
Coombs, Philip T. The Fourth Dimension of Foreign Policy: Educational and Cultural Affairs. N.Y.: Harper & Row, 1964.
Crabb, Cecil V. Jr. The Doctrines of American Foreign Policy: Their Meaning, Role and Future. Baton Rouge: Louisiana State University Press, 1982.
Cull, Nicholas J. The Cold War and The United States Information Agency. New York: Cambridge University Press, 2008.
Dallek, Robert. The American Style of Foreign Policy: Cultural Politics and Foreign Affairs .New York: Alfred A. Knopf, 1983.
Dallek, Robert & Gollek, Terry. Let Every Nation Know: John F. Kennedy in His Own Words. IL: Sourcebooks Inc, 2007.
Deconde, Alexander. A History of American Foreign Policy. New York: Scriber’s Sons, 1971.
Dumbrell, John. American Foreign Policy: Carter to Clinton.New York: St. Martin’s, 1997.
Elder, Robert E. The Information Machine : the United States Information Agency and American Foreign Policy. New York: Syracuse University Press, 1968.
Evans, Harold. The American Century . New York: Alfred A. Knopf, 1997.
Ekirch, Arthur A. Jr. Ideas, Ideals, and American Diplomacy: A History of Their Growth and Interaction. New York: Appleton-Century-Crofts, 1966.
Gaddis, John L. The United States and the Origins of the Cold War, 1941-1947, New York: Columbia University Press, 1972.
Garthoff, Raymond L. Detente and Confrontation: American-Soviet Relations from Nixon to Reagan, Washington, D.C.: Brookings Institution, 1985.
Gaddis, John L. We now know: Rethinking Cold War history. New York : Oxford University Press, 1998.
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Hamilton, Michael P. American Character and Foreign Policy. Michigan: Eerdmans, 1986.
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Henderson, John W. The United States Information Agency. New York: Praeger, 1969.
Hogan, Michael J. The Marshall Plan. New York : Cambridge University Press, 1987
Hunt, Michael H. Ideology and U.S. Foreign Policy. New Haven: Yale University Press, 1987.
Hunter, James D. Culture Wars: The Struggle to Define America. New York: HarperCollins, 1991.
Jeffrey, Nash, Howe Frederick, and Winkler, Davis. The American People: Creating a Nation and a Society Volume Two: Since 1865. New York: Longman, 2004.
Jessup, John K. The Ideas of Henry Luce. New York: Atheneum, 1969.
Kennan, George F. American Diplomacy; 1900-1950. New York: Mentor, 1951.
___, Realities of American Foreign Policy. Princeton, N.J.: Princeton University Press, 1954.
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Krugler, David F. The Voice of America and the Domestic Propaganda Battles, 1945-1953. Columbia: University of Missouri Press, 2000.
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May, Ernest R. American Cold War Strategy: Interpreting NSC68. Boston: Bedford Books, 1993.
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Rawnsley, Gary D. Radio Diplomacy and Propaganda. New York: St. Martin’s Press, 1996.
Richmond, Yale. Practicing Public Diplomacy. New York: Berghahn, 2008.
Smith, Gaddis American Diplomacy During the Second World War, 1941-1945. New York: John Wiley and Sons, 1965.
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White, Donald W. The American Century: The Rise and Decline of the United State As a World Power, New Haven: Yale University Press, 1996.

三 英文譯著
David McCullough 著，劉麗貞、王凌霄譯，《杜魯門》，台北：麥田，1995。
Derek Leebaert著，郭學堂、潘中岐、孫小林譯， 《五十年傷痕：美國的冷戰歷史觀與世界》，。
Frances Stonor Staunders著，曹大鵬譯，《誰承擔後果－中央情報局與文化冷戰》，北京：國際文化，2002。
Karl Marx，Friedrich Engels著，管中琪、黃俊龍譯，《共產黨宣言》，台北：左岸文化，2004。
George Orwell著，陳枻樵譯，《動物農莊》，台北：麥田，2010。
Joseph S. Nye, Jr.著，吳家恆、方祖芳譯，《柔性權力》，台北：遠流，2006。
Richard M. Barsam著，王維亞譯，《紀錄與真實》，台北：遠流，1996。
Rober B. Reich著，李芳齡譯，《超級資本主義》，台北：天下，2008。

四 中文專書
方孝謙，《殖民地台灣的認同摸索》，台北：巨流，2007。
李智，《文化外交：一種傳播學的解讀》，北京：北京大學，2005。
陳建忠，《台灣小說史論》，台北：麥田，2007。
單德興，《翻譯與脈絡》，北京：清華大學，2007。
黃春明，《兒子的大玩偶》，台北：聯經，2009。
張鐵志，《聲音與憤怒：搖滾樂可能改變世界嗎？》，台北：商周，2004。
馮品佳編，《通識人文十一講》，台北：麥田，2004。
廖炳惠編，《關鍵詞200》，台北：麥田，2003。

五 期刊與學位論文
王梅香，《肅殺歲月的美麗/美力？戰後美援文化與五、六○年代反共文學、現代主義思潮發展之關係》，成功大學台灣文學研究所碩士論文，2005年。
李義男，《美新處「學生英文雜誌」內容分析－該刊傳播目的與技術之探討》，政治大學新聞研究所碩士論文，1970年
林純秀，《冷戰現代性的國族/性別政治：「今日世界」分析》，世新大學社會發展研究所碩士論文，2006。
羅森棟，《傳播媒介塑造映象之實例研究－「今日世界」塑造中國人對美國良好映象之方法》，政治大學新聞研究所碩士論文，1970。
趙綺娜，＜美國政府在台灣的教育與文化交流活動（（1951-1970）＞，《歐美研究》，31：1（台北：2001）。