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研究生: 許瀚文
Hsu, Han-Wen
論文名稱: 未來生活型態之汽車概念設計-以年輕族群為例
Conceptual car design based on future lifestyle of young generation
指導教授: 周君瑞
Chou, Chun-Juei
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 164
中文關鍵詞: 概念汽車未來生活型態年輕族群汽車草圖汽車外觀汽車內裝功能
外文關鍵詞: concept car, future lifestyle, young generation, car sketch, car appearance, car internal function design
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  • 本研究旨在探索未來年輕族群之生活型態,並融入汽車設計當中,提出汽車外觀及內裝功能之概念草圖。研究初期運用筆者選擇的四個預測未來生活型態的方法:類比法、線索法、年代差異法、因果關係法,進行workshop得到靈感,擬定未來生活型態後並命名,最後組合成為五個主題,並挑選其中兩個主題繼續發展。選定主題後,製作意象看板,萃取意象看板中的色彩元素製作色彩計劃,作為該主題的代表色。研究後期以未來生活型態主題為基礎繪製汽車設計概念草圖,包含外觀造型及內裝功能各20張。最終以筆者製作之創新地圖進行評估,說明本研究汽車設計概念草圖的脈絡與生活型態轉變的脈絡是相似的。

    This study aimed to research the lifestyles of the young generation in the future and integrate the lifestyles into car design to propose the conceptual sketches of the outer appearance and internal function design of a car. In the beginning of this study, the four methods used to predict future lifestyle, the analogy method, the clue method, the generation difference method, and the causal relationship method, were applied in workshops to obtain ideas, determine the future lifestyles, name them, and, eventually, summarize them into five subjects, among which two were selected for further development. After the subjects were selected, image boards were made, and the color elements in the image boards were extracted to create color plans, as the representative colors of the subjects. In the later period of this study, the car concept design sketches based on the future lifestyle subjects were drawn. There were a total of 20 sketches for the outer appearance and interior design. Finally, the innovation map created by the author was used for evaluation, to illustrate that the context of the car conceptual sketches of this study was similar to that of the lifestyle change.

    摘要 ................ ii SUMMARY ............... iii ACKNOWLEDGEMENTS ........... iv TABLE OF CONTENTS ............ v LIST OF TABLES ............. xi LIST OF FIGURES ............. xii CHAPTER 1 INTRODUCTION ........... 1 1.1 Background .............. 1 1.2 Motivation ............. 2 1.3 Research Purposes ........... 2 1.4 Research Scope and Limitations ......... 3 1.5 Thesis Structure ............. 3 CHAPTER 2 Literature Review ............ 5 2.1 The Past and Future of Car Design .......... 5 2.1.1 The Evolutionary History of Car Design ...... 5 2.1.2 Car Designers’ Views on Future Trend ........ 7 2.1.3 Summary ............. 12 2.2 Studies Related to Future Cars .......... 13 2.2.1 The Charts of Car Manufacturers ....... 13 2.2.2 Toyota’s Concept Cars ......... 14 2.2.3 Volkswagen’s Concept Cars ......... 16 2.2.4 Mercedes-Benz’s Concept Cars ......... 17 2.2.5 BMW’s Concept Cars ......... 19 2.2.6 Nissan’s Concept Cars .......... 20 2.2.7 Summary ............. 22 2.3 Young Generation............ 22 2.3.1 Definition of the Young Generation ....... 22 2.3.2 The Young Generation’s Willingness to Purchase a Car ... 23 2.3.3 Summary ............. 25 2.4 Methods Used to Predict Future Lifestyles ....... 25 2.4.1 Analogy Method ........... 25 2.4.2 Clue Method ........... 27 2.4.3 Generation Difference Method ......... 28 2.4.4 Causal Relationship Method ......... 30 2.4.5 Summary ............. 32 CHAPTER 3 Research Method ........... 33 3.1 Research Structure ........... 33 3.2 Predicting the Future Trends of Lifestyles of the Young Generation ... 34 3.3 Design Phase ............. 37 3.3.1 Image Boards ............ 37 3.3.2 Color Plans ........... 37 3.3.3 Sketches of External Appearance ....... 37 3.3.4 Sketches of Internal Functions ......... 37 3.4 Evaluation of Conceptual Sketches ......... 37 CHAPTER 4 Research Results and Analyses ......... 39 4.1 Predicting Future Lifestyles........... 39 4.2 Integrating Future Lifestyles ......... 47 4.3 Choosing Future Lifestyle Themes ......... 48 4.4 Image Boards ............. 51 4.5 Color Plans ............ 54 4.6 Car Conceptual Design Sketches ......... 56 4.6.1 External Appearance .......... 57 4.6.2 Interior Functions ........... 66 CHAPTER 5 Conceptual Sketch Evaluation......... 75 5.1 Creating an Innovation Map .......... 75 5.2 Evaluation Results of the Conceptual Sketches ...... 78 CHAPTER 6 Conclusions and Suggestions ........ 88 6.1 Conclusions ............. 88 6.2 Suggestions ............ 90 REFERENCES .............. 92 Appendix A DECLARATION OF PHOTO USAGE ....... 96 Appendix B THE CREATIVE CONCEPT PICTURES OF FUTURE LIFESTYLES .. 98 B.1 The creative concept pictures of future lifestyles-Einstein’s crystal ball .. 99 B.2 The creative concept pictures of future lifestyles- Future Market ... 99 Appendix C IMAGE BOARDS .......... 100 C.1 Einstein’s crystal ball image board (1) ........ 101 C.2 Einstein’s crystal ball image board (2) ........ 101 C.3 Einstein’s crystal ball image board (3) ........ 102 C.4 Future Market image board (1) .......... 102 C.5 Future Market image board (2) .......... 103 C.6 Future Market image board (3) .......... 103 Appendix D COLOR PLANS ........... 104 D.1 Einstein’s crystal ball color plan (1) ........ 105 D.2 Einstein’s crystal ball color plan (2) ........ 105 D.3 Einstein’s crystal ball color plan (3) ........ 106 D.4 Future Market color plan (1) ......... 106 D.5 Future Market color plan (2) ......... 107 D.6 Future Market color plan (3) ......... 107 Appendix E EXTERNAL APPEARANCE-EINSTEIN’S CRYSTAL BALL ... 108 E.1 Gradient Window ........... 109 E.2 Mesh ............. 109 E.3 Screen Body ............. 110 E.4 Mood Lights ............. 110 E.5 Cockpit ............. 111 E.6 Gap ............. 111 E.7 Cobblestone ............ 112 E.8 Submarine View ........... 112 E.9 Oval .............. 113 E.10 Projection ............. 113 E.11 Cross ............. 114 E.12 Extended View ........... 114 E.13 Track .............. 115 E.14 Set up .............. 115 E.15 Lift Open ............ 116 E.16 Fitting Room ............ 116 E.17 Angle .............. 117 E.18 Rhythm ............. 117 E.19 Polyhedron ............. 118 E.20 Capsule ............. 118 Appendix F EXTERNAL APPEARANCE-FUTURE MARKET .... 119 F.1 Rocket ............. 120 F.2 Crown ............. 120 F.3 Egg ............. 121 F.4 Ribbon .............. 121 F.5 Arrow ............. 122 F.6 Flow .............. 122 F.7 Frame .............. 123 F.8 Eye .............. 123 F.9 Sharp ............. 124 F.10 Circle .............. 124 F.11 Container ............ 125 F.12 Line ............. 125 F.13 Shield .............. 126 F.14 Yacht .............. 126 F.15 Sprout ............. 127 F.16 Rounded ............. 127 F.17 Jet ............. 128 F.18 Dice .............. 128 F.19 Smooth ............. 129 F.20 Shoe .............. 129 Appendix G INTERIOR FUNCTIONS-EINSTEIN’S CRYSTAL BALL ... 130 G.1 Einstein’s crystal ball car interior function concept(1)...... 131 G.2 Einstein’s crystal ball car interior function concept(2)...... 131 G.3 Einstein’s crystal ball car interior function concept(3)...... 132 G.4 Einstein’s crystal ball car interior function concept(4)...... 132 G.5 Einstein’s crystal ball car interior function concept(5)...... 133 G.6 Einstein’s crystal ball car interior function concept(6)...... 133 G.7 Einstein’s crystal ball car interior function concept(7)...... 134 G.8 Einstein’s crystal ball car interior function concept(8)...... 134 G.9 Einstein’s crystal ball car interior function concept(9)...... 135 G.10 Einstein’s crystal ball car interior function concept(10).... 135 G.11 Einstein’s crystal ball car interior function concept(11).... 136 G.12 Einstein’s crystal ball car interior function concept(12).... 136 G.13 Einstein’s crystal ball car interior function concept(13).... 137 G.14 Einstein’s crystal ball car interior function concept(14).... 137 G.15 Einstein’s crystal ball car interior function concept(15).... 138 G.16 Einstein’s crystal ball car interior function concept(16).... 138 G.17 Einstein’s crystal ball car interior function concept(17).... 139 G.18 Einstein’s crystal ball car interior function concept(18).... 139 G.19 Einstein’s crystal ball car interior function concept(19).... 140 G.20 Einstein’s crystal ball car interior function concept(20).... 140 Appendix H INTERIOR FUNCTIONS-FUTURE MARKET ...... 141 H.1 Future Market car interior function concept(1) ....... 142 H.2 Future Market car interior function concept(2) ....... 142 H.3 Future Market car interior function concept(3) ....... 143 H.4 Future Market car interior function concept(4) ....... 143 H.5 Future Market car interior function concept(5) ....... 144 H.6 Future Market car interior function concept(6) ....... 144 H.7 Future Market car interior function concept(7) ....... 145 H.8 Future Market car interior function concept(8) ....... 145 H.9 Future Market car interior function concept(9) ....... 146 H.10 Future Market car interior function concept(10) ..... 146 H.11 Future Market car interior function concept(11) ..... 147 H.12 Future Market car interior function concept(12) ..... 147 H.13 Future Market car interior function concept(13) ..... 148 H.14 Future Market car interior function concept(14) ..... 148 H.15 Future Market car interior function concept(15) ..... 149 H.16 Future Market car interior function concept(16) ..... 149 H.17 Future Market car interior function concept(17) ..... 150 H.18 Future Market car interior function concept(18) ..... 150 H.19 Future Market car interior function concept(19) ..... 151 H.20 Future Market car interior function concept(20) ..... 151 Appendix I PART OF THESIS TRANSLATED INTO CHINESE ..... 152 I.1 Four methods used to predict future lifestyles ...... 153 I.2 The 26 selected future lifestyles are listed and illustrated .... 155 I.3 The future lifestyles under each theme ....... 159 I.4 Conclusions ............. 160 I.5 Suggestions ............. 163

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