近年來地球暖化所造成的氣候變化，對全球自然生態和社會經濟帶來顯著的不利影響。「節能減碳」已成為世界已開發國家乃至開發中國家極其重視與戮力推動之政策。隨著環保觀念與綠色消費風潮的興起，居住環境的健康與環保問題受到大眾的重視，而使居民行為朝更節能減碳的方向，根本方式必須從瞭解影響居民的心理變因著手。
本研究主要採用計畫行為理論探討消費者購買低碳建築相關產品的態度、主觀規範和知覺行為控制如何影響購買低碳建築相關產品的意願，加入關於低碳建築相關產品的認識程度、資訊獲取、成本考量及科技接受模式，探討消費者知覺與低碳建築相關產品的有用性與易用性如何影響消費者購買低碳建築相關產品的態度。以臺灣地區一般消費者為研究對象進行問卷調查。發出問卷830份，回收有效問卷798份，使用描述性統計、項目分析、因素分析、多元迴歸與多變量變異數分析驗證本研究各項假設。
研究結果顯示，消費者對低碳建築與相關產品的認知構面分為「產品意象」、「知覺有用」、「知覺易用」。影響購買意願的態度構面可分為「生活態度」、「主觀規範」、「知覺行為控制」、「資訊獲取」。產品需求構面分為「一般節能」、「產能設備」、「能源回收」、「科技節能」。而認知對低碳建築態度呈現正向直接影響，認知對選購意願呈現正向直接影響，低碳建築態度對選購意願呈現正向直接影響。

Climate change caused by global warming has brought serious impact on ecological and socio-economic, and it is considered to cause more harm toward the living environment in the foreseeable future. "Energy Conservation and Carbon Reduction" have become priority guideline of developed and developing countries over the years. With the rise concept of environmental protection and green consumption, living environment has become an important concern. In order to change residents’ behavior toward an more Energy Conservation way to live, it is important to understand the psychological variables of green consumption of residents.
The study shows that consumer's cognition toward low carbon building and related products can be divided into "product image", "perceived usefulness", and "perceived ease of use"; that consumer's attitude that affect consumer’s willingness to buy can be divided into "life attitude", "subjective norm", "perceived behavioral control", and "information acquisition"; and that demand of green products can be divided into "general energy saving equipment", "energy produce equipment", "energy recovery equipment", and "high-tech energy saving equipment". Among which, cognition and attitude toward low carbon building shows positive relationship; cognition has positive direct impact on behavior image; attitude toward low carbon building has positive direct impact on behavior of purchasing and using low-carbon buildings and related products.
　　The purpose of this study is to investigate consumer's willing of buying low carbon building and related product through theory of planned behavior, subjective norm, perceived behavioral control. And with the understanding of low carbon building and related product, information acquisition, cost considerations, and Technology Acceptance Model (TAM), to investigate how consumer's cognition, perceived usefulness, and perceived ease of use affect attitude toward willingness to buy low carbon building and related product. This questionnaire survey targeted General community residents of Taiwan, and 830 questionnaires sent in total, 798 effective questionnaires were collected. All data are analyzed and verified with descriptive statistics, item analysis, factor analysis, multiple regression analysis, and multivariate analysis of variance (MANOVA).

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四、 網路資料
1、 綠網-節能減碳平台，網址：http://ecolife.epa.gov.tw/cooler/
2、 內政部建築研究所綠建築資訊網，網址：http://green.abri.gov.tw/