隨著全球經濟環境變遷、科技時代的進步及網路發達所帶來的資訊快速傳遞，生活型態改變，消費文化因此受到衝擊，經濟的演進已慢慢地進入全新的時代，消費者重視的是從消費的過程中獲取有價值的體驗。消費者已不僅滿足於追求基本的產品品質與卓越服務，更進一步希望透過購買商品與接受服務與企業互動的過程中，尋求一種永難忘懷的深刻體驗。企業若想在競爭激烈的市場中勝出，就必須洞悉影響消費者體驗價值的因素，透過商業模式的改變或是體驗媒介的傳遞，創造出使消費者難以忘懷的回憶。
以往對於體驗價值與滿意度的相關研究主要在行銷領域，服務主導邏輯觀點並未應用在消費者決策活動中。本研究嘗試探究消費者對產品品質與服務的期望，進而從消費者回饋的訊息中找出影響體驗價值的關鍵因素。因此，本研究透過問卷調查方式，以服務主導邏輯的觀點進行消費者涉入、體驗價值、消費者創新性與顧客滿意度之關聯性探討。
本研究以拉鍊窗簾消費者為研究對象，問卷的發放採「簡單隨機抽樣」方式來進行，最終有效問卷共有163份， 實證結果發現：(1)消費者涉入會正向影響體驗價值的感受；(2)消費者涉入會正向影響顧客滿意度的感受；(3)體驗價值對顧客滿意度有顯著的正向影響；(4)消費者涉入會提高體驗價值，進而影響顧客滿意度的提高；(5)消費者創新性特質對顧客體驗價值與顧客滿意度間的正向關係，並不存在調節效果。
企業應與顧客之間建立溝通的平臺和管道，打破與顧客間溝通的圍籬，廣納顧客反饋的意見，洞悉影響消費者體驗價值的潛在因素，並與服務經濟網絡中的其他利害關係人互動後，將共創出來的價值化為企業競爭優勢的助力，本研究驗證結果可供後續行銷領域相關研究者參考。

As the global economics and life style undergo revolutionary changes, consumer culture is, at the same time, impacted. Consumers, no longer satisfied by pursuing the required product quality and outstanding service, are now in quest for unforgettable and profound experience. Industries that want to shine out in such competitive environment ought to recognize the determining factors behind customer experiential value and leave consumers remarkable memories through business model alteration or experience media conveyance.
For the previous researches of experiential value and satisfaction are on marketing, service-dominant logic has not yet applied to consumer decision-making process. Hence, this study attempts to reveal consumer’s expectations to products or services and pinpoint the key factors to experiential value from the returned messages, discussing the correlation among consumer involvement, experiential value, customer satisfaction and consumer innovation from the viewpoint of service-dominant logic.
This study acquires the following results: 1.consumer involvement has positive effect on the degrees of experiential value. 2.Consumer involvement has positive effect onthe degrees of customer satisfaction. 3. Experiential valuehas obvious positive effect on customer satisfaction. 4. Consumer involvementraises experiential value and then, customer satisfaction is thusincreased. 5. Consumer innovation features have a positive effect on experiential value and customer satisfaction, but not with moderation effect.

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