| 研究生: |
鄭硯中 Cheng, Yen-Chung |
|---|---|
| 論文名稱: |
兩個資源拼湊觀點下的創業歷程 Two Entrepreneuring Processes From A Resource-Bricolage Perspective |
| 指導教授: |
周信輝
Chou, Hsin-Hui |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2014 |
| 畢業學年度: | 103 |
| 語文別: | 中文 |
| 論文頁數: | 62 |
| 中文關鍵詞: | 創業 、創業歷程 、資源拼湊 |
| 外文關鍵詞: | entrepreneurship, entrepreneurial process, bricolage |
| 相關次數: | 點閱:127 下載:10 |
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近年來,新創事業蓬勃發展,引發了學術界與實務界的關注,這可能與全球化風潮、政府及社會鼓勵之下有關聯。但創業在學術上仍是相當年輕的領域,仍有許多議題值得被探討。自2000年以來,越來越多專家學者研究創業的質性個案,特別是資源與創業歷程中的行動,兩者有著密切的關聯性,而在面對資源缺乏的情況下,創業家該如何啟動創業正是本研究欲探討的重點,資源如何拼湊關係著創業的啟動是否順利。因此本研究將以資源拼湊的觀點,來比較與探討不同企業在創業過程中如何運用拼湊概念來啟動創業,以及如何運用拼湊的特色來面對困難與挑戰。
本研究採取雙個案比較的研究方法,研究發現兩間企業在創業初期,都面臨了資源缺乏的問題,因此運用手中既有資源來創業形成了創業初期的關鍵,透過兩個案的比較,發覺在不同創業過程中存在著相同或與相異的資源拼湊概念,值得來探討。
最後本研究根據結論欲給予日研究創業現象、或是欲進行創業的創業家們一些理論及實務上的建議,以增進現有知識對於創業的了解。
In recent years, new ventures increased attention has been paid to research of entrepreneurship. This surge of entrepreneurship in research as well in practice can be ascribed to globalization and promotion from government and society. However, entrepreneurship in the research field is still relatively young, and there are still many issues worth studying. Since 2000, more and more experts do entrepreneurship research by using qualitative case. Resources are the key to the entrepreneurial process, especially in the condition of lack of resources. How entrepreneurs make resource- bricolage in entrepreneurial process? Therefore, this study will compare and explore different enterprises in the different entrepreneurial process and discuss their action to resources facing the difficulties and challenges.
Using multiple cases study, this study investigates two enterprises. The findings reveal that two enterprises initially facing the shortage of resources in the start-up stage. Comparing two cases, the key point in the start-up stage is using resources at hand. This study finding something different in different entrepreneurial process in two cases, especially in bricolage. This research provides managerial implications and directions for future research.
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