王嬿茵 (2022)。科技實作思考歷程研究: 詮釋現象學與滯後序列分析取徑。科學教育學刊，12(1), 49-71.
林庭筠 (2020)。影響消費者綠色購買行為因素之探討﹝未出版之碩士論文﹞。國立屏東大學。
邱冠嘒、林怡秀 (2023)。Z 世代運動消費者特性之探討。休閒運動健康評論，12(1)，45-60。
高泉豐 (1994)。認知需求的概念與測量。中華心理學刊，36，1-20。
教育部體育署 (2022)。中華民國111年運動現況調查結案報告。取自https://isports.sa.gov.tw/Apps/Download.aspx?SYS=TIS&MENU_CD=M07&ITEM_CD=T01&MENU_PRG_CD=4&ITEM_PRG_CD=2
教育部體育署 (2024)。111年度我國民眾運動消費支出調查報告。取自https://www.sa.gov.tw/PageContent?n=8332
陳恭平 (2009)。人非聖賢：簡介行為經濟學。人文與社會科學簡訊，10(4)，16-28。
曾小融、林志哲 (2019)。淺談青少年與社群媒體上的從眾現象。臺灣教育評論月刊，8(7)，112-116。
劉鳳良、周業安、陳彥斌 (2008)。行為經濟學理論與擴展。北京：中國經濟出版社。
蔡孟蓉、許衷源、白宏達、鄭博元、徐柏棻 (2019)。一種眼動凝視之即時辨識方法及採用該方法之眼動凝視即時辨識系統。中華民國專利號 I679558。台北：經濟部智慧財產局。
謝明瑞 (2007)。行為經濟學理論的探討。商學學報，15，253-298。
英文部分
Adidas. (2023, December 4) Sustainability our targets. https://www.adidas-group.com/en/sustainability/focus-sustainability/our-targets/
Al Mamun, A., Mohamad, M. R., Yaacob, M. R. B., & Mohiuddin, M. (2018). Intention and behavior towards green consumption among low-income households. Journal of environmental management, 227, 73-86.
Antonides, G., Welvaarts, M. (2020). Effects of default option and lateral presentation on consumer choice of the sustainable option in an online choice task. Sustainability, 12 (13), 5485.
Baker, M. A., & Kim, K. (2019). Value destruction in exaggerated online reviews: The effects of emotion, language, and trustworthiness. International Journal of Contemporary Hospitality Management, 31(4), 1956-1976.
Bargh, J. A., & Chartrand, T. L. (1999). The unbearable automaticity of being. American Psychologist, 54(7), 462–479.
Bartke, S., Bosworth, S. J., Snower, D. J., & Chierchia, G. (2018). Motives and comprehension in a public goods game with induced emotions. Theory and Decision, 86(2), 205–238.
Bengart, P., & Vogt, B. (2023). Effects and interactions of labels’ color scheme and the individual difference variable lay rationalism on pro-environmental choices. Journal of Environmental Psychology, 87, 101998.
Berger, M., Lange, T., & Stahl, B. (2022). A digital push with real impact–Mapping effective digital nudging elements to contexts to promote environmentally sustainable behavior. Journal of Cleaner Production, 380, 134716.
Bigne, E., Simonetti, A., Ruiz, C., & Kakaria, S. (2021). How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. Journal of Business Research, 123, 279-288.
Biswas, A., & Roy, M. (2015). Green products: An exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, 463–468.
Boenke, L., Panning, M., Thurow, A., Hörisch, J., & Loschelder, D. D. (2022). Who can nudge for sustainable development? How nudge source renders dynamic norms (in-) effective in eliciting sustainable behavior. Journal of Cleaner Production, 368, 133246.
Bond, R., & Smith, P. B. (1996). Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task. Psychological Bulletin, 119(1), 111-137.
Brand, B. M., & Rausch, T. M. (2021). Examining sustainability surcharges for outdoor apparel using adaptive cChoice-bBased conjoint analysis. Journal of Cleaner Production, 289, 125654.
Burchell, K., Rettie, R., & Patel, K. (2013). Marketing social norms: Social marketing and the ‘social norm approach’. Journal of Consumer Behaviour, 12(1), 1-9.
Cacioppo, J. T., Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42(1), 116.
Cacioppo, J. T., Petty, R. E., & Kao, C. F. (1984). The efficient assessment of need for cognition. Journal of Personality Assessment, 48(3), 306-307.
Calculli, C., D'Uggento, A. M., Labarile, A., & Ribecco, N. (2021). Evaluating people's awareness about climate changes and environmental issues: A case study. Journal of Cleaner Production, 324, 129244.
Carter, B. T., & Luke, S. G. (2020). Best practices in eye tracking research. International Journal of Psychophysiology, 155, 49-62.
Casalegno, C., Candelo, E., & Santoro, G. (2022). Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations. Psychology & Marketing, 39(5), 1007-1021.
Chaihanchanchai, P., & Anantachart, S. (2023). Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship. Business Strategy and the Environment, 32(1), 289-303.
Chaiken, S., & Trope, Y. (1999). Dual-process theories in social psychology. New York: Guilford Press.
Chen, H., Yan, Q., Xie, M., Zhang, D., & Chen, Y. (2019). The sequence effect of supplementary online comments in book sales. IEEE Access, 7, 155650-155658.
Chen, T., Samaranayake, P., Cen, X., Qi, M., & Lan, Y. C. (2022). The impact of online reviews on consumers’ purchasing decisions: Evidence from an eye-tracking study. Frontiers in Psychology, 2723.
Chen, Z., & Zhu, D. H. (2022). Effect of dynamic promotion display on purchase intention: The moderating role of involvement. Journal of Business Research, 148, 252-261.
Chen-Xia, X. J., Betancor, V., Rodríguez-Gómez, L., & Rodríguez-Pérez, A. (2023). Cultural variations in perceptions and reactions to social norm transgressions: A comparative study. Frontiers in Psychology, 14.
Chiou, G. L., Hsu, C.-Y., & Tsai, M. J. (2019). Exploring how students interact with guidance in physics simulation: Evidence from eye-movement and log data analyses. Interactive Learning Environments.
Choshaly, S. H., & Mirabolghasemi, M. (2020). The role of viral marketing strategies in predicting purchasing intention of eco-labelled products. Journal of Islamic Marketing, 13(5), 997–1015.
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Conformity and compliance. Annual Review of Psychology, 55(1), 591–621.
Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of nonnative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026.
Clarke, A. D., Mahon, A., Irvine, A., & Hunt, A. R. (2017). People are unable to recognize or report on their own eye movements. The Quarterly Journal of Experimental Psychology, 70(11), 2251-2270.
Cooper, J. A., & Alderman, D. H. (2021). Cancelling march madness exposes opportunities for a more sustainable sports tourism economy. In Global Tourism and COVID-19 (pp. 71-81). Routledge.
Cortinas, M., Cabeza, R., Chocarro, R., & Villanueva, A. (2019). Attention to online channels across the path to purchase: An eye-tracking study. Electronic Commerce Research and Applications, 36, 100864.
Cury, R., Kennelly, M., & Howes, M. (2023). Environmental sustainability policy within Australian Olympic sport organisations. International Journal of Sport Policy and Politics, 15(1), 125-145.
Dangelico, R. M., Nonino, F., & Pompei, A. (2021). Which are the determinants of green purchase behaviour? A study of Italian consumers. Business Strategy and the Environment, 30(5), 2600-2620.
Demarque, C., Charalambides, L., Hilton, D. J., & Waroquier, L. (2015). Nudging sustainable consumption: The use of descriptive norms to promote a minority behavior in a realistic online shopping environment. Journal of Environmental Psychology, 43, 166-174.
Dimock, M. (2019). Defining generations: Where millennials end and generation z begins. Pew Research Center, 17(1), 1-7.
Djamasbi, S. (2014). Eye tracking and web experience. AIS Transactions on Human-Computer Interaction, 6(2), 37-54.
Dolan, P., Hallsworth, M., Halpern, D., King, D., Metcalfe, R., & Vlaev, I. (2012). Influencing behaviour: The mindspace way. Journal of Economic Psychology, 33(1), 264-277.
Duchowski, T. A. (2017). Eye tracking: Methodology theory and practice. Springer International Publishing.
Durif, F., Boivin, C., & Julien, C. (2010). In search of a green product definition. Innovative Marketing, 6(1), 1816-6326.
Egnell, M., Talati, Z., Hercberg, S., Pettigrew, S., & Julia, C. (2018). Objective understanding of front-of-package nutrition labels: An international comparative experimental study across 12 countries. Nutrients, 10(10), 1542.
Eslami, S. P., & Ghasemaghaei, M. (2018). Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement. Journal of Retailing and Consumer Services, 45, 74-80.
Esposito, G., Hernández, P., Van Bavel, R., & Vila, J. (2017). Nudging to prevent the purchase of incompatible digital products online: An experimental study. PloS One, 12(3), e0173333.
Evans, J., & Stanovich, K. (2013). Dual-process theories of higher cognition advancing the debate. Perspectives on Psychological Science, 8(3), 223-241.
Feucht, Y., & Zander, K. (2018). Consumers' preferences for carbon labels and the underlying reasoning. A mixed methods approach in 6 European countries. Journal of Cleaner Production, 178, 740-748.
Feuß, S., Fischer-Kreer, D., Majer, J., Kemper, J., & Brettel, M. (2022). The interplay of eco-labels and price cues: Empirical evidence from a large-scale field experiment in an online fashion store. Journal of Cleaner Production, 373, 133707.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.
Francis, T., & Hoefel, F. (2018). True Gen’: Generation Z and its implications for companies. McKinsey & Company, 12(2).
Ghasemaghaei, M., & Hassanein, K. (2015). Online information quality and consumer satisfaction: The moderating roles of contextual factors–A meta-analysis. Information & Management, 52(8), 965-981.
Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
Gomes, S., Lopes, J. M., & Nogueira, S. (2023). Willingness to pay more for green products: A critical challenge for gen Z. Journal of Cleaner Production, 390, 136092.
González-Benito, Ó., Martos-Partal, M., & San Martín, S. (2015). Brands as substitutes for the need for touch in online shopping. Journal of Retailing and Consumer Services, 27, 121-125.
Grebitus, C., Roscoe, R. D., Van Loo, E. J., & Kula, I. (2020). Sustainable bottled water: How nudging and internet search affect consumers’ choices. Journal of Cleaner Production, 267, 121930.
Gu, B., Park, J., & Konana, P. (2012). Research note—the impact of external word-of-mouth sources on retailer sales of high-involvement products. Information Systems Research, 23(1), 182-196.
Guath, M., Stikvoort, B., & Juslin, P. (2022). Nudging for eco-friendly online shopping–Attraction effect curbs price sensitivity. Journal of Environmental Psychology, 81, 101821.
Ham, C. D., Chung, U. C., Kim, W. J., Lee, S. Y., & Oh, S. H. (2022). Greener than others? Exploring generational differences in green purchase intent. International Journal of Market Research, 64(3), 376-396.
Han, H., Lee, M. J., Chua, B. L., & Kim, W. (2019). Triggers of traveler willingness to use and recommend eco-friendly airplanes. Journal of Hospitality and Tourism Management, 38, 91-101.
Hankammer, S., Kleer, R., & Piller, F.T. (2021). Sustainability nudges in the context of customer co-design for consumer electronics. Journal of Business Economics, 91(6), 897–933.
Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336-354.
Horstmann, N., Ahlgrimm, A., & Glöckner, A. (2009). How distinct are intuition and deliberation? An eye-tracking analysis of instruction-induced decision modes. Judgment and Decision Making, 4(5), 335-354.
Hsu, C., Chiou, G., & Tsai, M. (2018). Visual behavior and self-efficacy of game playing: an eye movement analysis. Interactive Learning Environments, 27(7), 942–952.
Huang, W. S., Lee, C. J., & Chen, H. S. (2022). The influence of corporate social responsibility on consumer purchase intention toward environmentally friendly sneakers. Sustainability, 14(21), 14400.
Huddleston, P., Behe, B. K., Driesener, C., & Minahan, S. (2018). Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment. Journal of Retailing and Consumer Services, 43, 85–93.
Huddleston, P., Coveyou, M. T., & Behe, B. K. (2023). Visual cues during shoppers’ journeys: An exploratory paper. Journal of Retailing and Consumer Services, 73, 103330.
Hummel, D., & Maedche, A. (2019). How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies. Journal of Behavioral and Experimental Economics, 80, 47-58.
Hwang, Y. M., & Lee, K. C. (2017). Using an Eye-Tracking approach to explore gender differences in visual attention and shopping attitudes in an online shopping environment. International Journal of Human-computer Interaction, 34(1), 15–24.
Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2021). Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness. Journal of Consumer Behaviour, 20(2), 324-336.
Islam, M. S., Proma, A. M., Wohn, C., Berger, K., Uong, S., Kumar, V., Korfmacher, K. S., & Hoque, E. (2023). SEER: Sustainable e-commerce with environmental-impact rating. Cleaner Environmental Systems, 8, 100104.
Janssen, M., & Hamm, U. (2012). Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos. Food Quality and Preference, 25(1), 9-22.
Jesse, M., Jannach, D., & Gula, B. (2021). Digital nudging for online food choices. Frontiers in Psychology, 12, 729589.
Johnson, E.J., Shu, S.B., Dellaert, B.G.C., Fox, C., Goldstein, D.G., Häubl, G., Larrick, R.P., Payne, J.W., Peters, E., Schkade, D., Wansink, B., Weber, E.U. (2012) Beyond nudges: Tools of a choice architecture. Marketing Letters, 2(23), 487–504.
Johnson, R. L., Nambiar, D., & Suman, G. (2021). Using eye‐movements to assess underlying factors in online purchasing behaviors. International Journal of Consumer Studies, 46(4), 1365–1380.
Just, M. A., & Carpenter, P. A. (1992). A capacity theory of comprehension: Individual differences in working memory. Psychological Review, 99(1), 122.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163-176.
Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
Kahneman, D., & Tversky, A. (1972). Subjective probability: A judgment of representativeness. Cognitive Psychology, 3(3), 430-454.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292.
Kallbekken, S., & Sælen, H. (2013). ‘Nudging’ hotel guests to reduce food waste as a win–win environmental measure. Economics Letters, 119(3), 325-327.
Kannengiesser, U. & Gero, J. S. (2019). Design thinking, fast and slow: A framework for Kahneman’s dual-system theory in design. Design Science, 5, e10.
Kautish, P., Paco, A., & Thaichon, P. (2022). Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior. Journal of Retailing and Consumer Services, 67, 103032.
Kiesler, C.A., & Kiesler, S. B. (1969). Conformity. Reading, Massachusetts: Addison-Wesley.
Kim, H. L., & Hyun, S. S. (2021). The anchoring effect of aviation green tax for sustainable tourism, based on the nudge theory. Journal of Sustainable Tourism, 29(7), 1082-1097.
Kim, Y., & Oh, K. W. (2020). Effects of perceived sustainability level of sportswear product on purchase intention: Exploring the roles of perceived skepticism and perceived brand reputation. Sustainability, 12(20), 8650.
Laukkanen, T., Xi, N., Hallikainen, H., Ruusunen, N., & Hamari, J. (2022). Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience. International Journal of Information Management, 63, 102455.
Laurent, G., & Kapferer, J. N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41-53.
Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E., & Kim, K. H. (2020). How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation. Journal of Business Research, 117, 642-651.
Legros, S., & Cislaghi, B. (2020). Mapping the social-norms literature: An overview of reviews. Perspectives on Psychological Science, 15(1), 62-80.
Lehner, M., Mont, O., & Heiskanen, E. (2016). Nudging–a promising tool for sustainable consumption behaviour? Journal of Cleaner Production, 134, 166-177.
Lehnhoff, S., Staudt, P., & Watson, R. T. (2021). Changing the climate in information systems research. Business & Information Systems Engineering, 63(3), 219–222.
Liao, Z., Chen, J., Jia, L., Chen, X., & Ding, H. (2023). Does social crowding promote green products purchasing? Analyzing the role of face consciousness and relative price. Computers & Industrial Engineering, 184, 109575.
Lin, L., & Chen, C. (2006). The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan. Journal of Consumer Marketing, 23(5), 248–265.
Lins de Holanda Coelho, G., HP Hanel, P., & J. Wolf, L. (2020). The very efficient assessment of need for cognition: Developing a six-item version. Assessment, 27(8), 1870-1885.
Liobikienė, G., Grincevičienė, Š., & Bernatonienė, J. (2017). Environmentally friendly behaviour and green purchase in Austria and Lithuania. Journal of Cleaner Production, 142, 3789–3797.
Loewen, C., & Wicker, P. (2021). Travelling to Bundesliga matches: The carbon footprint of football fans. Journal of Sport Tourism, 25(3), 253-272.
Loock, C., Staake, T., & Thiesse, F. (2013). Motivating energy-efficient behavior with green IS: An investigation of goal setting and the role of defaults. Management Information Systems Quarterly, 37(4), 1313–1332.
Luh, Y., Tsai, M., & Chang, Y. (2023). Actions speak louder than words: Adoption of sustainable farming practices based on an integrated model. Journal of Cleaner Production, 416, 137856.
Marette, S. (2021). Ecological and/or nutritional scores for food traffic-lights: Results of an online survey conducted on pizza in France. Sustainability, 14(1), 247.
Matos, S., Durão, M., & Magano, J. (2022). Omnichannel shopping experience: An exploratory study on a generation Z sample. Percursos & Ideias.
Menzel, T., & Teubner, T. (2024). Signaling sustainability and regionality in the electricity market: An eye-tracking study on visual labels. Applied Energy, 353, 122127.
Meske, C., Amojo, I., & Müller, C. (2022). Online flight booking: Digital nudging to decrease aviation-related carbon emissions. Information Technology & People, 37(1), 29-50.
Mirbabaie, M., Marx, J., & Erle, L. (2023). Digital nudge stacking and backfiring: Understanding sustainable e-commerce purchase decisions. Pacific Asia Journal of the Association for Information Systems, 15(3), 65-104.
Mirsch, T., Lehrer, C., & Jung, R. (2018). Making digital nudging applicable: The digital nudge design method. In Proceedings of the 39th international conference on information systems.
Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., & Kirgiz, A. C. (2022). Green marketing in emerging economies: Communication and brand perspective: An introduction. Green Marketing in emerging economies: A Communication Perspective, 1-16. (p.169).
Mohr, L. A., Eroǧlu, D., & Ellen, P. S. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers’ communications. The Journal of Consumer Affairs, 32(1), 30–55.
Motoki, K., Saito, T., & Onuma, T. (2021). Eye-tracking research on sensory and consumer science: A review, pitfalls and future directions. Food Research International, 145, 110389.
Müller, M., Wolfe, S. D., Gaffney, C., Gogishvili, D., Hug, M., & Leick, A. (2021). An evaluation of the sustainability of the Olympic Games. Nature Sustainability, 4(4), 340-348.
Munro, P., Kapitan, S., & Wooliscroft, B. (2023). The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research. Journal of Cleaner Production, 426, 138740.
Myers, E., & Souza, M. (2020). Social comparison nudges without monetary incentives: Evidence from home energy reports. Journal of Environmental Economics and Management, 101, 102315.
Neumayr, L., & Moosauer, C. (2021). How to induce sales of sustainable and organic food: The case of a traffic light eco-label in online grocery shopping. Journal of Cleaner Production, 328, 129584.
Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention‐behavior gap. Sustainable Development, 27(1), 118-129. 348.
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability, 11(9), 2653.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189-200.
Nike. (2019, September 19) What to know about Nike’s stance on tackling climate change. https://about.nike.com/en/newsroom/releases/nike-move-to-zero-climate-change-initiative
Nike. (2023, December 4) Move to Zero. https://www.nike.com/sustainability
Niza Braga, J., & Jacinto, S. (2022). Effortless online shopping? How online shopping contexts prime heuristic processing. Journal of Consumer Behaviour, 21(4), 743-755.
Panopoulos, A., Poulis, A., Theodoridis, P., & Kalampakas, A. (2022). Influencing green purchase intention through eco labels and user-generated content. Sustainability, 15(1), 764.
Park, S. C., & Keil, M. (2019). The moderating effects of product involvement on escalation behavior. Journal of Computer Information Systems, 59(3), 218-232.
Pathak, K., Prakash, G., Jain, M., Agarwal, R., & Attri, R. (2024). Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products. Business Strategy and the Environment, 33(5), 4271-4291.
Pegan, G., Del Missier, F., & De Luca, P. (2023). Antecedents of green purchase choices: Towards a value-oriented model. Journal of Cleaner Production, 399, 136633.
Peng, L., Zhang, W., Wang, X., & Liang, S. (2019). Moderating effects of time pressure on the relationship between perceived value and purchase intention in social e-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56(2), 317-328.
Prasad, S., Garg, A., & Prasad, S. (2019). Purchase decision of generation Y in an online environment. Marketing Intelligence & Planning, 37(4), 372-385.
Prusaczyk, E., Earle, M., & Hodson, G. (2021). A brief nudge or education intervention delivered online can increase willingness to order a beef-mushroom burger. Food Quality and Preference, 87, 104045.
Puiu, S. (2016). Generation Z–a new type of consumers. Revista Tinerilor Economişti, 27, 67–78.
Rausch, T. M., & Kopplin, C. S. (2021). Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing. Journal of Cleaner Production, 278, 123882.
Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124(3), 372.
Rayner, K. (2009). The 35th sir frederick bartlett lecture: Eye movements and attention in reading, scene perception, and visual search. Quarterly Journal of Experimental Psychology, 62(8), 1457-1506.
Richter, I., Thøgersen, J., & Klöckner, C. A. (2018). A social norms intervention going wrong: Boomerang effects from descriptive norms information. Sustainability, 10(8), 2848.
Robichaud, Z., & Yu, H. (2022). Do young consumers care about ethical consumption? Modelling gen Z's purchase intention towards fair trade coffee. British Food Journal, 124(9), 2740-2760.
Román, S., Riquelme, I. P., & Iacobucci, D. (2023). Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. Journal of Business Research, 156, 113466.
Roozen, I., Raedts, M., Meijburg, L., 2021. Do verbal and visual nudges influence consumers’ choice for sustainable fashion? Journal of Global Fashion Marketing, 12(4), 327-342.
Rosqvist, L. S., & Hiselius, L. W. (2016). Online shopping habits and the potential for reductions in carbon dioxide emissions from passenger transport. Journal of Cleaner Production, 131, 163-169.
Rothschild, M. L. (1979). Marketing communications in nonbusiness situations or why its so hard to sell brotherhood like soap. Journal of Marketing, 43(2), 11-20.
Sahakian, B., & LaBuzetta, J. N. (2013). Bad Moves: How decision making goes wrong, and the ethics of smart drugs. OUP Oxford.
Shin, H. W., & Kang, J. (2021). What motivates your environmentally sustainable stay? Exploration of the underlying mechanism of consumers’ intentions to use green peer-to-peer accommodations. Journal of Travel & Tourism Marketing, 38(4), 413-430.
Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99-118.
Slapø, H. B., & Karevold, K. I. (2019). Simple eco-labels to nudge customers toward the most environmentally friendly warm dishes: An empirical study in a cafeteria setting. Frontiers in Sustainable Food Systems, 3,40.
Stanley, J. T., X. Zhang, H. H. Fung, and D. M. Isaacowitz. (2013). Cultural differences in gaze and emotion recognition: Americans contrast more than chinese. Emotion, 13(1), 36–46.
Stanovich, K. E., & West, R. F. (2000). Advancing the rationality debate. Behavioral and Brain Sciences, 23(5), 701-717.
Stieglitz, S., Mirbabaie, M., Deubel, A., Braun, L. M., & Kissmer, T. (2023). The potential of digital nudging to bridge the gap between environmental attitude and behavior in the usage of smart home applications. International Journal of Information Management, 72, 102665.
Sun, Y., Luo, B., Wang, S., & Fang, W. (2020). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products? Business Strategy and the Environment, 30(1), 694–704.
Sunstein, C. R. (2014a). Nudging: a very short guide. Journal of Consumer Policy, 37, 583-588.
Sunstein, C.R., (2014b). Behavioural economics, consumption, and environmental protection. forthcoming. In: Reisch, L., Thøgersen, J. (Eds.), Handbook of Research on Sustainable Consumption. Edward Elgar Publishing.
Tan, L. P., Johnstone, M. L., & Yang, L. (2016). Barriers to green consumption behaviours: The roles of consumers’ green perceptions. Australasian Marketing Journal, 24(4), 288-299.
Tanford, S., Kim, M., & Kim, E. J. (2020). Priming social media and framing cause-related marketing to promote sustainable hotel choice. Journal of Sustainable Tourism, 28(11), 1762-1781.
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.
Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728.
Thøgersen, J., Jørgensen, A. K., & Sandager, S. (2012). Consumer decision making regarding a “green” everyday product. Psychology & Marketing, 29(4), 187-197.
Tiefenbeck, V., Wörner, A., Schöb, S., Fleisch, E., & Staake, T. (2019). Real-time feedback promotes energy conservation in the absence of volunteer selection bias and monetary incentives. Nature Energy, 4(1), 35-41.
Trendafilova, S., J. Ross, W., Triantafyllidis, S., & Pelcher, J. (2023). Tokyo 2020 Olympics sustainability: An elusive concept or reality? International Review for the Sociology of Sport, 58(3), 469-490.
Tsai, M. J., Hsu, P.F., & Pai, H. T. (2018, July-August). Lag sequential analysis in eye-tracking data analyzer for educational researchers. In poster presented at the 4th international symposium in educational technology (ISET), Osaka, Japan July 31-August 2, 2018.
Tsai, M. J., Wu., A. H.& Chen, Y. (2019). Static and dynamic seductive illustration effects on text-and-graphic learning processes, perceptions and outcomes: Evidence from eye-tracking. Applied cognitive psychology, 33(1), 109-123.
Tsai, M., Wu, A., Bråten, I., & Wang, C. (2022). What do critical reading strategies look like? Eye-tracking and lag sequential analysis reveal attention to data and reasoning when reading conflicting information. Computers and Education, 187, 104544.
Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124-1131.
United Nations. (2023, December 4). Climate action- The Paris Agreement. https://www.un.org/en/climatechange/paris-agreement
Van Gestel, L. C., Adriaanse, M. A., & De Ridder, D. T. D. (2021). Do nudges make use of automatic processing? Unraveling the effects of a default nudge under type 1 and type 2 processing. Comprehensive Results in Social Psychology, 5(1-3), 4-24.
van Valkengoed, A. M., Abrahamse, W., & Steg, L. (2022). To select effective interventions for pro-environmental behaviour change, we need to consider determinants of behaviour. Nature Human Behaviour, 6(11), 1482-1492.
Verhagen, T., & Bloemers, D. (2018). Exploring the cognitive and affective bases of online purchase intentions: A hierarchical test across product types. Electronic Commerce Research, 18(3), 537-561.
Wachner, J., Adriaanse, M. A., & De Ridder, D. T. (2020). And how would that make you feel? How people expect nudges to influence their sense of autonomy. Frontiers in Psychology, 11, 607894.
Wang, S., Lin, Y., & Zhu, G. (2023). Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry. Electronic Commerce Research and Applications, 57, 101231.
Warkentin, M., Charles-Pauvers, B., & Chau, P. Y. (2015). Cross-cultural IS research: Perspectives from eastern and western traditions. European Journal of Information Systems, 24(3), 229-233.
Wason, P.C., Evans, J., (1974). Dual processes in reasoning? Cognition, 3(2), 141–154.
Wedel, M., & Pieters, R. (2000). Eye fixations on advertisements and memory for brands: A model and findings. Marketing Science, 19(4), 297–312.
Weinmann, M., Schneider, C., & Brocke, J. V. (2016). Digital nudging. Business & Information Systems Engineering, 58, 433-436.
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22-49.
Wicker, P. (2019). The carbon footprint of active sport participants. Sport Management Review, 22(4), 513-526.
Wolske, K. S., Gillingham, K. T., & Schultz, P. W. (2020). Peer influence on household energy behaviours. Nature Energy, 5(3), 202-212.
World Meteorological Association. (2023, April 21). State of the global climate 2022. https://wmo.int/resources/publications/state-of-global-climate-2022
Wu, D., Gao, Y., & Miao, D. (2018). Using an eye tracker to measure information processing according to need for cognition level. Social Behavior and Personality, 46(11), 1869-1880.
Wu, I., & Yu, H. (2020). Sequential analysis and clustering to investigate users’ online shopping behaviors based on need-states. Information Processing & Management, 57(6), 102323.
Wyss, A. M., Knoch, D., & Berger, S. (2022). When and how pro-environmental attitudes turn into behavior: The role of costs, benefits, and self-control. Journal of Environmental Psychology, 79, 101748.
Yang, S. F. (2015). An eye-tracking study of the elaboration likelihood model in online shopping. Electronic Commerce Research and Applications, 14(4), 233-240.
Yeh, J., Hsiao, K., & Yang, W. (2012). A study of purchasing behavior in Taiwan’s online auction websites. Internet Research, 22(1), 98–115.
Yu, J., Droulers, O., & Lacoste-Badie, S. (2022). Why display motion on packaging? The effect of implied motion on consumer behavior. Journal of Retailing and Consumer Services, 64, 102840.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352.
Zimmermann, S., Hein, A., Schulz, T., Gewald, H., & Krcmar, H. (2021). Digital nudging toward pro-environmental behavior: A literature review. Pacific Asia Conference on Information Systems, 226.
Zou, P., & Liu, J. (2019). How nutrition information influences online food sales. Journal of the Academy of Marketing Science, 47(6), 1132–1150.
Zuschke, N. (2020). An analysis of process-tracing research on consumer decision-making. Journal of Business Research, 111, 305-320.