台灣的保險服務產業的競爭相當激烈，因此與顧客維繫良好的關係是保險服務公司的主要任務，保險公司與顧客之間應該在良好的互動之下發展長期關係，才能使顧客續購保險服務，維持源源不斷的客源。本文之研究目的是在探討台灣保險服務產業當中，不同種類的關係連結與各種關係管理的方法，對顧客與保險公司間的關係品質有何影響；顧客對保險服務公司的關係連結是否與其關係品質成正相關，以及關係管理是否與關係品質成正相關。
本研究以台灣地區有購買過保險服務者為研究對象，採用便利抽樣，以網路問卷以及郵寄問卷的方式進行資料蒐集。本研究只用統計軟體SPSS10.0與Amos5.0進行資料分析，所採取的分析方法，包過敘述統計、信度分析、結構關連模式與迴歸分析。
研究結果發現：在顯著水準0.01，功能性連結、社會性連結與結構性連結對信任、承諾以及滿意度均有顯著的正向影響；投入強度、開放溝通、合作傾向以及功能性衝突解決對信任、承諾以及滿意度均有顯著的正向影響。本研究依據實證的結果，對保險服務公司提出下列幾點建議：（一）保險服務公司應重視與加強與顧客接觸的機會，盡量建立良好的關係連結，進而讓顧客有建立長期關係導向的意願。（二）保險服務公司應多瞭解顧客的需求，善用各種關係管理方法運用最適合的方式提升與顧客的關係品質。

It’s very competitive in insurance service industry in Taiwan. Therefore, the primary subject for the insurance service company is to keep a good relationship with the customers. The insurance company should develop a long-term relationship with the customers under a well interaction. The main purposes of this study are to investigate how the factors of relational bonds and relational management influence the relational quality between insurance the companies and customers in Taiwan.
This research is targeted at the consumers who had bought insurance service in Taiwan. By the convenience sampling method, the research was conducted by the questionnaire survey method. SPSS 10.0 and Amos5.0 were used to process and analyze the gathered data. The methods of data analysis in theis research include the tests for reliability, descriptive statistics, regression analysis and linear structure relation analysis.
The major finds of this study are as follows: when the significant level was at 0.01, the function bond, social bond and structural bond are positively associated with trust, commitment and satisfaction. And the relationship investments, open communication, the cooperation and functional conflict resolution are positively associated with trust, commitment and satisfaction. According to these results, we make some suggestions for the insurance service companies in Taiwan:
(1)The insurance service company should take the contact with the customers for seriously try to make the relational bonds well let the customers want to build a long term relationship.
(2)The insurance service company should know what the customers need is and use all kind of relational management methods to improve the relational quality with customers.

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