Controversial Industry especially alcohol sector, is one of of the most consumed product in society although it is considered as one of the harmful product towards health. Nevertheless alcohol company in controversial industry is also one of the sector that involved a large number of corporate social responsibility activities. Based on it, this study purpose is to analyzed the relationship between corporate social responsibility with environmental and social as the measurement of CSR and it’s effect on firm’s financial performance. In this study’s result, CSR got a positive impact towards firm’s financial performance.

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