隨著全球暖化及高油價議題受到世界關注，各國體認到地球資源已不再是取之不竭，而目前國內也積極推動電動機車發展計畫以達節能減碳之目的。過去針對電動機車之研究多以產業策略、經濟效益分析進行探討，故本研究將以消費者對電動機車的知覺感受為基礎探討其對行為意圖之影響。
電動機車係以電能為動力推動的一種運輸工具，因此該產品能夠達到能源及金錢上的節省，但其與傳統燃油機車最大的差異即性能不足，使一般民眾始終無法提升購買意願。本研究將透過Ajzen的計畫行為理論為基礎，結合「 知覺節省」、「知覺風險」及「環保態度」之概念，探討消費者對電動機車的行為意圖。
研究結果顯示，知覺行為控制及行為態度對行為意圖有正向影響，環保態度對於行為態度有正向影響，知覺節省對於知覺行為控制及行為意圖有正向影響，知覺風險對於知覺行為控制及行為意圖有負向影響。然而環保態度及知覺行為控制對行為意圖則是在研究中沒有獲得支持。

Due to the concerns of global warming and the increase of petroleum price, countries in the world has recognized that the earth's resources are no longer inexhaustible. Taiwan has also been actively promoting the electric locomotive development program in order to achieve the purpose of saving energy and reducing carbon. The past researches of electric locomotive are mainly on industrial policy and economic benefit analysis, so this paper is based on the consumer’s perceived responses on electric locomotive to analyze the influence of behavior intention.
Electric locomotive is an electric-driven conveyance, so it can save the energy and money. Compared with traditional fuel motorcycle, electric locomotive has poor performance. The public has never been able to improve the willingness to buy. This paper would combine theory of planned behavior with perceived saving, perceived risk and environmental attitudes to analyze the behavior intention.
The results indicate that perceived behavioral control and attitudes toward the behavior has a positive influence on behavioral intention, environmental attitudes has a positive influence on attitudes toward the behavior, perceived saving has a positive influence on perceived behavioral control and behavioral intention. Perceived risk has a negative influence on perceived behavioral control and behavioral intention, but it’s not has statistically significant on environmental attitudes and perceived behavioral control to behavioral intention.

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