目前「電子競技」市場快速蓬勃的發展，全球遊戲人數已超過3億人，市場規模達600億美元，即使全球環境不景氣，電競產品每年卻還有10%逆向的成長，這樣的產業有著無庸置疑的商業價值存在。電競產品開始廣泛的在電腦周邊市場上出現並漸漸形成獨樹一格的新型態產品，除了功能上比電腦配件更適合玩線上遊戲之外，電競產品搶眼的色彩、炫目的造型同時也是玩家所追求的。然而現代消費性產品推陳出新且產品的週期短，故能掌握此一族群的關鍵要素來作為產品設計之參考依據將顯得重要。前測結果指出除技術方面以及價格方面之外，影響購買意願最大的關鍵要素為外型。表示在電競產品本質及量產技術都已達到成熟的現在，是需要時下最流行炫目的產品外型作為輔助。
本研究以圖像作為媒介，運用評價構造法，訪談10位電競高涉入並曾經購買過電競產品的玩家，透過分析調查與統計，階段性的討論並捕捉高涉入電競玩家對於電競滑鼠的魅力因素。電競滑鼠能吸引電競高涉入族群的五大魅力感受，依相關程度分別為「虛榮優越感」、「獨特新奇感」、「舒適續航性高」、「安心踏實感」、「專業感」。電競滑鼠的設計上必須是造型亮眼並且吸引人，足以滿足消費者的虛榮及與眾不同的優越感；若是造型是不對稱的人體工學造型，點綴上些微的橡膠材質，方能達成消費者舒適安心的感受。精準的滾輪造型搭配上數量適中的巨集按鍵，也都對消費者購買此電競滑鼠時有加值的感受。
最後，期望藉由本研究透過電競滑鼠魅力因素的探討，所得之魅力因素結果與建議可供學術界或產業界作為參考，讓所設計出的產品更符合消費者的需求以及期盼。

There are more than 300 million gamers in the world nowadays; therefore, the need for gaming products is emerging in the electronic sports industry. The growth of gaming products increases by 10% every year, and the market scale is more than 60 billion USD and keep growing. Besides new techniques and functionalities, the color and unique appearance of gaming products are also the reason why gamers would like it. However, the consumer electronics is keeping advancing while the life cycle is short. To know what is the crucial design elements for the gaming communities, the pre-experiment result of this research reveals that besides functionality and price, the appearance is the another key factor to influence highly-involved gamers when they choose which gaming products to buy. Since the functionalities and specifications among gaming products are similar, the appearance of gaming product is relatively important.
Using images as our media and the Evaluation Grid Method, we interviewed 10 e-sports gamers with high involvement who had purchased e-sports products. Through analysis, surveys, and statistical calculations, we by stage discussed and extracted these gamers’ perceived attractive attributes of gaming mice. The five attractive attributes that allowed gaming mice to attract gamers with high involvement were, in a descending order, “enhanced vanity,” “unique novelty,” “comfort and durability,” “a sense of solidness,” and “professionalism.” “Special texture” could increases enhanced vanity. Gaming mice should be eye-catching and attractive to fuel the vanity and the sense of uniqueness of consumers. To provide consumers with a sense of solidness, a portion of rubber should be added to the asymmetric ergonomic design. Moreover, a precise wheel design, coupled with an appropriate number of macro buttons, could add the value felt by the consumers who purchase the gaming mouse.
Finally, by discussing the attractive attributes of gaming mice, the results are expected to serve as a reference for the academic circle or the industry. Consequently, the designed products can better meet the expectation and demand of consumers.

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