本研究探討明星CEO對於管理當局盈餘預測之行為是否有別於其他CEO。本文之明星CEO資料來自六本不同著名雜誌，從1996年至2020年間頒發予CEO獎項之名單，並將獲獎者視為明星CEO。實證結果顯示，明星CEO比起非明星CEO發布預測的頻率更高，此外，本文還發現明星CEO預測之盈餘更有可能低於最終所實現的盈餘，即明星CEO對於盈餘的預測比起非明星CEO而言更為悲觀。

This study examines whether star CEOs behave differently in earnings forecasts with other CEOs. This article collects a list of CEOs awards presented by six different famous magazines from 1996 to 2020, and the winner of awards are considered as star CEOs. The empirical results show that star CEOs release forecasts more frequently than non-star CEOs. In addition, this paper also finds that star CEOs are more likely to forecast earnings that are lower than the actual earnings, that is, star CEOs are more pessimistic about earnings than non-star CEOs.

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