| 研究生: |
王國強 Soebagio, Sugiarto |
|---|---|
| 論文名稱: |
Market Segmentation of Mobile Phones in Taiwan Market Segmentation of Mobile Phones in Taiwan |
| 指導教授: |
呂錦山
Lu, Chin-Shan |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所碩士在職專班 Institute of International Management (IIMBA--Master)(on the job class) |
| 論文出版年: | 2007 |
| 畢業學年度: | 95 |
| 語文別: | 英文 |
| 論文頁數: | 115 |
| 中文關鍵詞: | 手機 |
| 外文關鍵詞: | Market Segmentation, Mobile Phones, Factor Analysis, Cluster Analysis |
| 相關次數: | 點閱:55 下載:1 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
This thesis evaluates the market segmentation of mobile phones in Taiwan based on customers’ perspectives. This thesis’s findings suggest that mobile phones function can be divided into six service factors, namely, news report service as the most important followed by transaction service, entertainment service, personal service, internet and multimedia services, and financial and security service. Five market segments were identified based on these six service factors. Results indicated that six service factors were significantly different among the five segments. In addition, the characteristics of these five market segments were discussed in this study.
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