| 研究生: |
郭曉螢 Kuo, Hsiao-Ying |
|---|---|
| 論文名稱: |
音樂影響垃圾分類行為之研究 The Effect of Music on Waste Sorting |
| 指導教授: |
陳璽任
Chen, Hsi-Jen |
| 學位類別: |
碩士 Master |
| 系所名稱: |
規劃與設計學院 - 工業設計學系 Department of Industrial Design |
| 論文出版年: | 2020 |
| 畢業學年度: | 108 |
| 語文別: | 英文 |
| 論文頁數: | 70 |
| 中文關鍵詞: | 垃圾分類 、音樂 、行為 、感性詞彙 |
| 外文關鍵詞: | Waste Sorting, Music, Behavior, Kansei Words |
| 相關次數: | 點閱:294 下載:3 |
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大眾對於環保的意識提升,但在人來人往的公共場所的垃圾桶並沒有設置誘因去使人垃圾分類,通常是依靠個人的道德習慣去做維護。在目前的研究領域方面,多集中於垃圾桶本身的設計或是視覺平面告示,而以音樂讓大眾改變分類習慣的研究,是目前較少被討論的,因此本研究以音樂為切入點,探討音樂與垃圾分類行為之間的關係。
本研究藉由焦點團體法收集篩選與垃圾分類相關的43種感性詞彙,再透過問卷調查適合程度,因素分析縮減維度,得到5群詞彙。音樂樣本自文化部公布的50種類各找1-2首,刪除風格太過類似的音樂,得到40首音樂樣本,請專家將40首音樂樣本分入Farnsworth(1954)的9群音樂意象詞彙,再從每一群挑出一首代表性的音樂。最後將8首音樂與5群垃圾分類詞彙結合,得到成功配對的實驗樣本2首進行正式實驗。
正式實驗觀察結果透過單因子變異數分析、敘述統計與後測訪談,研究結果為:
1.音樂會影響垃圾分類行為。
2.音樂樣本可透過相關詞彙的篩選與音樂意象詞彙結合而得。
3.主觀認知與客觀行為一致,皆認為音樂會影響分類行為。影響的途徑是使產生正向心情,去做負向情緒的任務。
4.提供具有信度的垃圾分類意象詞彙5群,共17個。
Awareness of environmental protection concerns is growing among the public, but public waste disposal containers give no incentive to properly sort waste in Taiwan. Instead, people are often left to rely on their personal moral habits in this context. Most research in this area focuses on the design of the trash can itself or the graphics associated with it. Changing the waste sorting habits of the public with music is little discussed. This study applies itself to this gap in the literature by exploring the use of music to explore the relationship between music and waste-sorting behavior.
In this study, 43 Kansei words related to waste sorting were collected and screened by a focus group. Five groups of Kansei words related to waste sorting were obtained through a factor analysis of the results of a questionnaire survey. One or two songs were chosen from each of the 50 categories announced by the Ministry of Culture of Taiwan to be our music samples. After music that was too similar in style was deleted, 40 music samples remained. Then, experts in music divided the 40 music samples into the nine groups, in relation to the Farnsworth mood clock. A representative piece of music was chosen by expert in music from each group. Eight pieces of music were combined with five groups of waste-sorting words. Two successfully matched samples were obtained for use in experiments.
The experiments involved a one-way analysis of variance, descriptive statistics, and post-test interviews. The results were as follows: (1) Music affects waste-sorting behavior. (2) Music samples can be obtained through a combination of relevant vocabulary and the Farnsworth mood clock. (3) On this subject, subjective cognition is consistent with objective behavior, and both indicate that music affects sorting behavior by generating positive emotions while performing negative-valence tasks. (4) In all, 17 waste-sorting words were provided, falling into five groups.
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