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研究生: 陳天宜
Chen, Tian-Yi
論文名稱: 無形文化遺產交互展陳之觀眾體驗研究
Exploring the Visitors’ Experience on Interactive Exhibition of Intangible Cultural Heritage
指導教授: 陳明惠
Chen, Ming Turner
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 105
中文關鍵詞: 無形文化遺產互動式展覽遊客體驗
外文關鍵詞: Intangible Cultural Heritage, Interactive exhibition, the visitors’ experience
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  • 由於《保護非物質文化遺產公約》的提出,無形文化遺產的保護和傳承越來越受到重視。媒體、科技和全球化的迅猛發展給無形文化遺產帶來了危機,也帶來了機遇。 隨著文化遺產展陳的創新需求日益迫切,博物館需要調整策略以面對時代的發展。目前,以數位媒體、互動科技、數位載具來進行展覽,已成為可行的展覽手法,互動式展覽也成為新的趨勢,與此同時,互動式媒體裝置的應用為無形文化遺產展示帶來全新契機。本研究以「文物的時空漫遊」“互聯網+中華文明”數字體驗展為案例分析,探究無形文化遺產互動展陳的遊客體驗。本研究通過文獻回顧無形文化遺產的保護傳承,探討互動媒體科技在博物館展陳上的應用發展和博物館相關的遊客體驗,以研究互動展陳對無形文化遺產展現和價值意義傳達的影響。通過對觀展遊客的半結構式訪談和對展覽策劃團隊的深入採訪,研究遊客對互動展陳的體驗及體驗帶來的影響。希望本研究能對博物館經營者,互動展覽策劃者,無形文化遺產保護的研究者提供參考說明。

    As the Convention for the Safeguarding of the Intangible Cultural Heritage was put forward, the safeguarding of intangible cultural heritage has received increasing attention. The rapid development of media, technology, and globalization has brought both crisis and opportunities to intangible cultural heritage. With the need for innovations in cultural heritage exhibitions becoming increasingly urgent, and museums need to adjust their strategies to face the development of the times. At present, using digital media, interactive technology, and digital settings have become feasible exhibition methods for exhibition-making which turning interactive exhibitions into a new trend, meanwhile, the application of interactive media installations brings a new opportunity for displaying the intangible cultural heritage. Taking "Cultural Relics Roaming In the Space And Time Digital Media Art Exhibition” as a case study, this study aims to explore the visitor experience of interactive exhibitions of intangible cultural heritage. Through literature reviews on the preservation of intangible cultural heritage and the application and development of interactive media technology in museum exhibitions and the research related to the museum experience, this research tempts to figure out the impact of the interactive exhibition on the increase of educational value, and the concepts of reservation of intangible cultural heritage. Besides, by interviewing the visitors with the semi-structured interview and adopting the in-depth interview with the exhibition organizing team, the research looks into the visitors' experience of interactive exhibitions and the subsequent impact. The results of this research hope to provide useful information and analysis for the museum operators, interactive exhibition organizers, and researchers in the preservation of ICH.

    ABSTRACT I 中文摘要 II 誌謝 III LIST OF FIGURE V LIST OF TABLE VII LIST OF ABBREVIATION VIII CHAPTER 1 INTRODUCTION 1 1.1 Background 1 1.1.1 Development of Intangible Cultural Heritage 1 1.1.2 Digitalization of Museums in Experience Economy Context 2 1.2 Motivation 5 1.3 Research Question and Objective 7 CHAPTER 2 LITERATURE REVIEW 8 2.1 Intangible Cultural Heritage 8 2.1.1 The Derivation of ICH from Cultural Heritage 8 2.1.2 Intangible Cultural Heritage and Tangible Cultural Heritage 13 2.1.3 Reservation of Intangible Cultural Heritage 14 2.1.4 Intangible Cultural Heritage in the Museum Context 16 2.2 Interactive Exhibition 19 2.2.1 History of Interactive Exhibition 20 2.2.2 Features of Interactive Exhibition 21 2.3 Visitor Experience 25 2.3.1 Experience Economy 25 2.3.2 Museum in the Experience Realms Context 28 CHAPTER 3 METHODOLOGY 37 3.1 Research Design 37 3.2 Research Methods 39 3.2.1 In-depth interview 39 3.2.2 Observation 40 3.2.3 Case Study 41 3.3 Data collection and analysis 43 3.4 Case Selection 44 CHAPTER 4 DATA ANALYSIS 46 4.1 Cultural Relics Roaming in the Space and Time 46 4.1.1 Preliminary Study 46 4.1.2 Off-line Interaction 48 4.1.3 On-line Interaction 62 4.1.4 Demonstration of Tencent 66 4.2 The Semi-structured Interview: The Visitors 68 4.3 The In-depth Interview: The Curation team 78 4.4 Text Analysis: Social Media 83 4.5 Comparison Analysis: Digital Exhibitions in Taiwan 87 CHAPTER 5 DISCUSSION AND CONCLUSION 90 5.1 Discussion and Conclusion 90 5.1.1 The Visitor Experience on Interactive Exhibition 90 5.1.2 The Impact on the preservation of ICH 93 5.2 Research Limitations and Suggestions for Future Research 96 REFERENCE 98 APPENDIX 103

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