近年來，隨著台灣寵物市場的蓬勃發展，眾多企業紛紛跨足寵物產業，其中寵物食用品消費總額更是佔了整個寵物市場消費總額的七成之多，而想於競爭如此激烈的寵物食用品產業內獲取成功，產業成員間於競合互動的過程就顯得格外重要。因此，本研究以「台灣寵物食品產業內的經銷商X公司」為主要個案研究對象，研究目的旨在以生態圈的理論觀點深入探究寵物食品產業中的競合互動，同時透過經銷商與產業內利害關係人的互動過程，進一步分析企業於充滿競合關係的環境中，如何有效地同時達到集體價值創造與個別價值獲取的目的。
本研究將採用質性研究中的單一個案研究法，並以「台灣寵物食品產業中的經銷商X公司」為研究對象，透過「競合關係」、「價值共創」與「生態圈」之理論基礎，分析「寵物食品業中的組織間競合關係」之演變脈絡與發展過程。
根據本研究之結果發現，透過生態圈理論觀點觀察寵物食品產業內參與者的競合關係，企業可由價值主張吸引志同道合的夥伴共同加入價值共創的行列為起始，以價值創造等誘因吸引更多具有高度能動性之利害關係人參與，經由參與者於互動過程中演化而出的互動機制來相互約束彼此，並於集體性的互動氛圍下，以集體協作的方式使參與者於互動中完成資源互補，進而達到集體價值創造與個別價值獲取的成果。參與者皆於互動的過程中，透過相互調適與學習皆達到個體能力之提升，進而帶動強化產業的競爭優勢與發展力道。於價值共創與參與者能力不斷提升的良性循環下，建構出一個具有共生共榮且永續發展特性的互動環境。

The purpose of this research is to observe the coopetition relationship among the actors in the pet food industry from the theoretical perspective of the ecosystem, find out how to effectively achieve the shared goal of collective value creation and individual value capture simultaneously through the interaction between distributors and stakeholders in the pet food industry.
This study will adopt a qualitative study of a single case study method, taking "X Company, a distributor in the Pet food industry in Taiwan" as the research object, this research analyzes the evolution and development process of competition and cooperation among organizations in pet food industry through the theoretical basis of "coopetition relationship", "value co-creation" and "ecosystem".
According to the results of this research, Enterprises can start with the value proposition to attract stakeholders to join the ranks of value co-creation, through the interaction mechanism evolved by the actors to constrain each other, the participants complete resource complementation in the interaction by Collectivizing collaboration, then to achieve collective value creation and individual value capture results. In the process of interaction, actors can improve their abilities through mutual adjustment and learning. Then drive and strengthen the industry's competitive advantage and development.

Under the virtuous cycle of value co-creation and continuous improvement of participants' abilities, an interactive environment with the characteristics of symbiosis, co-prosperity and sustainable development is constructed.

中文參考文獻
方世杰(2020)，「價值共創的迷思與省思」，金屬情報網－智庫專欄，第一一九期。
方世杰(2020)，「生態系統的概念與食物意涵」，金屬情報網－智庫專欄，第一二二期。
 
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