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研究生: 蘇方筠
Su, Fang-Yun
論文名稱: 生態系統觀點之地方創生的實證研究—共創「官田烏金」之價值
An Empirical Research on the Regional Revitalization from an Ecosystem Perspective The Case of the Value Co-Creation for “Guantian BlackGold”
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 114
中文關鍵詞: 地方創生價值共創生態系統官田烏金
外文關鍵詞: Regional Revitalization, Value Co-Creation, Ecosystem, Guantian BlackGold
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  • 為因應日益嚴重的人口老化、城鄉發展不均等問題,台灣政府將2019年訂為地方創生元年,並且借鏡日本地方創生之政策推行與成功案例,提出「設計翻轉,地方創生」的政策目標,希望能透過協助地方盤點並發揮地方特色,扶植地方產業的興起,並吸引人口回流,帶動地方再次活絡且繁榮重生。
    本研究以「官田烏金」為研究個案,透過「價值共創」與「生態系統」等理論觀點相結合,並作為地方創生發展脈絡的切入視角,從而深入瞭解官田烏金的發展歷程。同時也進一步分析烏金團隊是如何透過資源投入與互動整合,將過去帶來無數困擾的農業廢棄物—菱角殼,翻轉重生為多元應用的菱殼炭,並且以此連結帶動官田地區的全面性地永續發展,進而共創價值。
    在研究結論與貢獻部分,本研究在理論上以價值共創與生態系統之特性,歸納整理出地方創生由點連結成線,最後交織成面的發展歷程;另一方面,在實務上,本研究亦將官田地區以菱殼炭為媒介,連結帶動地方活絡翻轉的歷程作為示範案例,強調地方創生應為地方建設發展途中,水到渠成的現象之一,並依此提供政府未來規劃地方創生具體政策的嶄新思維。

    In response to the increasingly serious problems of population ageing and uneven urban-rural development, the Taiwan government has set 2019 as the first year of Regional Revitalization. Based on Japan's Regional Revitalization policy implementation and successful cases, the policy objective of "Design Flip, Regional Revitalization" is put forward, hoping to support the rise of local industries and attract the return of population through assisting and giving play to local characteristics, to promote the revitalization and prosperity of local area.
    This study takes "Guantian BlackGold" as a case study, through the two theoretical viewpoints of "Value Co-Creation" and "Ecosystem", an insight into the development context of Regional Revitalization, to deeply understand the development process of Guantian BlackGold. At the same time, it also further analyzes how BlackGold team, through resource investment and interactive integration, turned and regenerated the agricultural waste water chestnut shell into the multiple application of shell charcoal. They linked and promoted the comprehensive and sustainable development of Guantian area, so as to create value together.
    In the part of research conclusion and contribution, this study summarizes the development process of Regional Revitalization from the point to the line and finally to the surface based on the characteristics of Value Co-Creation and Ecosystem; In practice, this study also takes the case of Guantian BlackGold link and drive Regional Revitalization, emphasizes that Regional Revitalization should be one of the natural phenomena in the way of local construction and development, and provides a new thinking for the government to plan specific policies for Regional Revitalization in the future.

    摘要 I 誌謝 V 目錄 VI 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 8 第三節 研究流程 10 第二章 文獻探討 11 第一節 地方創生 11 第二節 價值共創 19 第三節 生態系統 28 第四節 生態系統的價值共創 38 第五節 結論 44 第三章 研究方法 46 第一節 質性研究 46 第二節 個案研究 48 第三節 資料蒐集 52 第四節 資料分析 55 第四章 研究發現 56 第一節 地方創生之演進 56 第二節 緣起:烏金列車試行 59 第三節 蓬勃發展:烏金列車正式運行 65 第四節 危機中成長:迎向烏金未來 73 第五節 研究結果分析與討論 80 第五章 結論與建議 85 第一節 研究結論 85 第二節 研究貢獻 90 第三節 研究限制與未來建議 98 參考文獻 100 附錄一、訪談大綱 113

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