民國90年5月12日在汐止東方科學園區發生大火延燒二棟大樓，造成進駐之高科技廠商損失幾達百億元之後，終於喚醒了民眾與政府相關單位對高樓層安全相關的消防法規、工程品質與消防防火觀念的重視。政府相關單位除了針對主動式消防設備系統的產品品質、安裝品質、維修保養與定期檢測，繼續落實加強安全檢查制度之外，另外則針對被動式防火系統如防火牆之防火完整性進行嚴格之安全檢查。民國93年1月1日，內政部頒佈建築技術規則之修訂版，明定CNS14514『建築物防火區劃貫穿部耐火試驗法』有關的防火阻隔產品的使用方式與使用地點。
　　為瞭解承辦人員採購防火阻隔產品行為的影響因素，本研究應用Ajzen之『計劃行為理論』探討承辦人員採購防火阻隔產品的『行為的態度』、『群體規範』及『知覺行為控制』與『行為意圖』及『實際行為』之關係及其影響因素，提出建議以提供廠商制定合適的行銷方法以推行其產品。
　　本研究主要參考文獻中多維度信念架構為架構的發展，進行問卷的編撰，有效樣本數為161份。再以線性結構關係 (Linear Structural Relation) 模擬，配合AMOS及SPSS分析工具，進行資料分析與模型驗證。
　　本研究中，『行為的態度』分解為3個前置因素，包括『設施效用』『相對優勢』及『複雜度』；『群體規範』分解為3個前置因素，包括『政府機關』、『保險公司』與『公司主管』；『知覺行為控制』分解為2個前置因素，包括『自我效能』及『助益環境』。
模擬結果發現，『設施效用』正向影響『行為的態度』，『相對優勢』則呈現較低之影響，但是為負向影響，『複雜度』則為無相關性。『政府機關』、『保險公司』與『公司主管』正向影響『群體規範』，而且以『公司主管』的影響力最高。『自我效能』及『助益環境』正向影響『知覺行為控制』，而以『自我效能』的影響力最高。『行為的態度』、『群體規範』及『知覺行為控制』正向影響『行為意圖』，而以『知覺行為控制』的影響力最高。『行為意圖』正向影響『實際行為』的發生。
　　整體而言，從線性結構關係模擬結果可以發現『計劃行為理論』適用於探討承辦人員採購防火阻隔產品的『行為意圖』與『實際行為』的影響因素。

　In May 12th 2001, there was a fire happen to the Orient Scientific Park Building which located at Taipei County and quickly spread out to the high storey and the adjacent building. The civilian and the government were awakening to notice the high storey fire protection concept, quality and codes and regulations due to the enormous losses of the high technology company which stationed in the building. After that, the governments not only adopt stringent inspection on the product quality, installation property, maintenance and routine safety checkout about the active fire protection system, but also focus on the passive fire protection system such as the integrity of the fire compartment.
　In Jan. first 2004, the Ministry of the Interior announces the revise version of the building code which includes the new codes CNS14514『Fire Resist Examination for Penetration Materials in Fire Compartment』and clearly specifies the application method and place of the fire stops materials.
　In order to investigate the behavior of the people who undertake the procurement of the firestops materials, this thesis apply the Ajzen’s『Theory of Planned Behavior』to probe into the relation among the 『Attitude toward the behavior』, 『Subjective Norm』, 『Perceived Behavior Control』, 『Behavior Intention』and 『Actual Behavior』and the affecting factor between them.
　This thesis mainly consult the references about the multi-dimensional believe structure as a basis and compile the questionnaires. There are 161 valid questionnaires. Utilize the Linear Structure Relation Modeling with AMOS and SPSS software to analyze the data and verify the model’s appropriateness.
　In this thesis, the『Attitude toward the behavior』is decomposed into 3 antecedents, include 『Facility Usage』, 『Relative Advantage』and 『complexity』. 『Subjective Norm』is decomposed into 3 antecedents, include『Government institution』, 『Insurance Company』and 『Boss』. 『Perceived Behavior Control』is decomposed into 2 antecedents, include『Self efficacy』and『Facilitating condition』.
　『Facility Usage』 positively affect the formation of 『Attitude toward the behavior』, 『Relative Advantage』negatively affect the formation of 『Attitude toward the behavior』and has a lower strength and 『complexity』has almost no affection about the formation of 『Attitude toward the behavior』. 『Government institution』, 『Insurance Company』and 『Boss』 positively affect the formation of 『Subjective Norm』, which 『Boss』 has a strongest affection. 『Self efficacy』and『Facilitating condition』positively affect the formation of 『Perceived Behavior Control』, which 『Self efficacy』 affect more. 『Attitude toward the behavior』, 『Subjective Norm』, 『Perceived Behavior Control』positively affect the formation of『Behavior Intention』, which『Perceived Behavior Control』 affect most. 『Behavior Intention』positively affect the formation of『Actual Behavior』.
　The results of Linear Structure Relation Modeling simulation show , in general, 『Theory of Planned Behavior』 is appropriate in predicting the affecting factor of 『Behavior Intention』and 『Actual Behavior』of the people who are charged with purchasing firstops material.

中文文獻
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3. 楊家敦，民87年，『石化業員工對工業安全規定行為意向研究-以中油公司、台塑公司及奇美公司為例』，國立中山大學企業管理學系碩士論文，未出版
4. 王國川，民88年A，『探討青少年搭機車戴安全帽之行為意向—計劃行為理論之應用』，運輸計劃季刊，第二十八卷，第二期，頁321 ~ 頁352
5. 王國川，民88年B，『青少年搭機車戴安全帽行為之預測—理性行動理論之應用與延伸』，國立政治大學『教育與心理』，二十二期，頁41 ~頁60
6. 陳順宇，民89年，多變量分析，二版，華泰書局
7. 吳萬益與林清河，民90年，企業研究方法，華泰圖書出版公司
8. 施政宏，民90年，『現職國小教師實驗室安全衛生態度之研究』，台中師範學院環境教育研究所究所碩士論文，未出版
9. 內政部頒 『高層建築物建築及消防安全檢討改進計畫』，中華民國91年5月13日院台內字第0910021920號函
10. 高層建築物建築及消防安全檢討改進計畫，中華民國91年5月13日院台內字第0910021920號函頒
11. 邱皓政，民92年，結構方程式模式—LISREL的理論、技術與應用，台北：雙葉書廊有限公司
12. 簡賢文，民92年，『工安與產險互動、提升科技房災能力』，消防與防災雜誌，第6期
13. 雷明遠，民93年，『最新高層建築之防火區劃對策』，消防與防災雜誌，第12期

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