| 研究生: |
謝洪惠子 HsiehHung, Hui-Tzu |
|---|---|
| 論文名稱: |
從策略共識探討組織定位─以投資公司為個案研究 Evaluating organizational position from the perspective of strategic consensus – Case study of an investment company |
| 指導教授: |
康榮寶
Kang, Jung-Pao 簡金成 Chien, Chin-Chen |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2005 |
| 畢業學年度: | 93 |
| 語文別: | 中文 |
| 論文頁數: | 93 |
| 中文關鍵詞: | 公司策略 、投資控股股份有限公司 |
| 外文關鍵詞: | Corporate strategic, Investing Holding Company |
| 相關次數: | 點閱:62 下載:2 |
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鑑於二十一世紀全球經濟體系及區域板塊經濟之掘起,企業組織在面對運算科技、生物工程、微型化技術等不同領域之尖端科技研發與交互運用所造成之競爭優勢與高度風險,愈形快速與明顯。然企業存在目的,係藉由一群優質專業團隊共同締造營運績效與優質企業文化,祈求永續生存,創造股東權益與公司價值極大化。
掌握產業之關鍵成功因素以建立持久性競爭優勢,因應全球企業競爭激烈及專注提升競爭力的同時,企業組織應從自己的競爭優勢著手,有效運用整合內外部資源,建立自己的核心競爭力,以創造核心事業的價值鏈。企業優勢將隨著產業結構的調整,與國內外研究機構的交流,促使優質專業團隊的角色關係著企業未來的競爭力。
本研究希望能瞭解個案公司之企業使命與任務、企業核心理念及策略願景規劃,進而分析達成願景之關鍵成功因素、核心價值觀、關鍵瓶頸因素、核心競爭力及策略構思,最後建議個案公司未來之組織定位。
組織基於前瞻性之觀點,應重新思考及設計,經由策略性組織定位,取得團隊共識,整合策略以強化企業的核心價值,提升競爭優勢,提高營運績效與組織競爭力,創造公司價值。
Considering the emergence of the global economic system and the regional economy in the 21st century, a company faces the interaction between different high technologies, such as the calculation technology, bioengineering, as well as microminiaturization technology. It is a rapid and obvious trend that a company has to develop its own competitive advantages and to incur higher risks. However, the goal for a corporation’s existence relies on a professional management team to conduct operating performance, to form company culture, to sustain growth, to create shareholders’ benefits, as well as to maximize company value.
An enterprise establishes its sustainable competitive advantages by seizing key success elements of the industry. However at the same time, it reacts for the severe global competition and focuses on enhancing its competitive capability. In such a tough environment, the enterprise shall start from its own competitive advantages, then apply and organize internal and external resources effectively to further establish the core of competition, as well as to create value chain of core business. The corporation advantages will enhance the professional management team to become the essential role for future competition under the industrial adjustment and interaction with domestic and international research institutes.
The research intends to achieve the following goals:
1. Understand the enterprise mission and the task of the case.
2. Understand the core enterprise concept of the case.
3. Understand the strategy, the enterprise vision and the planning of the case.
4. Analyze the key elements to achieve the enterprise vision of the case.
5. Analyze the core culture value to achieve the enterprise vision of the case.
6. Analyze the key bottlenecks of the case.
7. Analyze the core competitive advantages to achieve the enterprise vision of the case.
8. Analyze the strategic conception to achieve the enterprise of the case.
9. Suggest the future organizational position of the case.
Based on the foreseeing viewpoints, through the strategic organizational position, the organization shall review, redesign and form the team consensus. The organization shall further integrate strategies to emphasize the core value of the company, to enhance the competitive advantages, to conduct the operational effectiveness in order to create enterprise values.
中文部分
1. 王清貴,「市場自由化經營策略管理之研究─以某國營事業分公司為例」,國立中山大學管理學院 高階經營碩士學程專班,2001。
2. 林冠成,「變動環境下競爭策略型態形成之研究-以台灣石品原料產業為例」,國立中山大學管理學院 高階經營碩士學程專班,2004。
3. 徐永昌,「企業願景、企業文化、員工生涯發展與組織承諾之關係研究—以台灣製造業為例 」,國立成功大學企業管理研究所,2000。
4. 張文勤,「國內高科技企業創投之有效營運模式探討」,國立台灣大學管理學院財務金融學研究所,2004。
5. 郭家豪,「署立嘉義醫院經營策略之研究」,國立成功大學企管研究所,2003。
6. 陳明揚,「創業投資經營企劃架構之探索性研究」,大葉大學事業經營研究所,2002。
7. 陳家樂,「創投決策與高科技廠商研發行為之研究—以新竹科學園區上市上櫃公司為例」,國立中央大學產業經濟研究所 ,2000。
8. 曾寶鈴,「企業之核心能力與人力資源策略關係之研究」,台灣師範大學工業科技教育學系研究所,1999。
9. 楊慧華,「企業文化、企業願景、經營策略與經營績效之關係研究-以台灣國際觀光旅館為實証」,國立成功大學企業管理研究所,2002。
10. 蔡宜菁,「國際觀光旅館之高階經營團隊、組織結構、經營策略、關鍵成功因素與績效之關聯-以台灣國際觀光旅館為實證」,國立成功大學企管研究所,2001。
11. 鄭玟钰,「企業環境、企業特性、事業策略、人力資源管理策略對經營績效的影響-以台灣證券投資信託事業為例」,國立中山大學人力資源研究所,2001。
12. 賴利.包熙迪、瑞姆.夏蘭合著,齊思賢、楊幼蘭譯(2004),應變-用對策略做對事,天下遠見出版社,台北市。
13. 謝馥蓮,「台灣創投業早期投資案合資協議之探索」,國立交通大學經營管理研究所,2001。
14. 羅崚賓,「企業環境、核心能力與事業策略對人力資源策略與人力資源績效之影響研究-以台灣地區國際觀光旅館為例」,國立嘉義大學休閒事業管理研究所,2004。
英文部分
1. Chesbrough,H.2002.”Making Sense of Corporate Venture Capital”,Haravrd Business Review,Mar-Apr.,p.4~11.
2. Garvin,D.A.,2002.”A Note on Corporate Venturing and New Business Creation”,Harvard Business School Press,Boston,MA.pp.330-363
3. Merali, Y. (2001). "Building and developing capabilities: A cognitive congruence framework. in R. Sanchez (Ed.). Knowledge Management and Organizational Competence, New York: Oxford University Press.
4. Perry-Smith, J. E., & Shalley, C. E. (2003). The social side of creativity : A static and dynamic social network perspective. Academy of Management Review, 28(1), 89-106.
5. Phillips,P. A., "Organizational Strategy, Strategic Planning System Characteristics, and Business Performance in the UK Hotel Sector ", PhD thesis, Chardiff Business School, 1996
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8. Zhou, J., & George, J. M. (2001). When job dissatisfaction leads to creativity:Encouraging the expression of voice. Academy of Management Journal, 44(4), 682-696.