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研究生: 李辰心
Richardson, Margaret
論文名稱: Service Quality in an Asian Academic Library: A Qualitative Approach
Service Quality in an Asian Academic Library: A Qualitative Approach
指導教授: James Stanworth
James Stanworth
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士班
Institute of International Management (IIMBA--Master)
論文出版年: 2009
畢業學年度: 97
語文別: 英文
論文頁數: 117
外文關鍵詞: Higher education, Service quality, Academic library, Asia, Taiwan, LibQUAL, CIT, Research library, Tertiary education
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  • Library information services (LIS) has undoubtedly done more for determining quality service attributes and implementing them than any other support service to academic institutions. However, the majority of the studies and the resulting changes to service quality in academic libraries have occurred in western cultures. Therefore this thesis focused on finding the aspects of service quality in an Asian academic library from the student’s perspective to determine if the LibQUAL+ survey should be used in Taiwan academic libraries.
    A total of 228 responses were collected. Of these responses, 114 indicated satisfaction while the other 114 indicated dissatisfaction. Totally 146 satisfied and 149 dissatisfied critical incidents emerged from the responses for a total of 295 critical incidents.
    The four categories found in this study; Service, Access to Information, Personal Control and Library as Place matched those of the LibQUAL+ survey, however the definitions are slightly different and dimensions indicate that the survey should be used with caution. Occidental dimensions of service quality dimensions are influence by North American cultural values and Asian students assess service encounters along a far broader set of criteria (Begay et al., 2004; Hernon, 2001, 2003). So the survey may not cover all or even the most important dimensions of library service quality for Asian students.
    Further qualitative research focused on Asian service quality dimensions for research libraries should be concluded before final decisions are made to use the LibQUAL+ survey.

    ACKNOWLEDGEMENTS....................................................................................................... I ABSTRACT............................................................................................................................. II TABLE OF CONTENTS.........................................................................................................III LIST OF TABLES...................................................................................................................VI LIST OF FIGURES ............................................................................................................... VII CHAPTER 1 INTRODUCTION......................................................................................................1 1.1 Importance of the Study.........................................................................................3 1.2 Research Motivation ..............................................................................................4 1.3 The Organization of this Research Study ..............................................................5 CHAPTER 2 LITERATURE REVIEW............................................................................................7 2.1 Context of Global Tertiary Education....................................................................7 2.2 Relevant Current Trends........................................................................................7 2.2.1 Global Increases in Demand for Tertiary Education ....................................8 2.2.2 Taiwan Tertiary Education Growth.............................................................11 2.2.3 Individual Reasons Demand Increased .......................................................11 2.2.4 Funding Constraints ....................................................................................12 2.2.5 Student Global Demand for Tertiary Education..........................................14 2.2.6 The Nature of Mass Education ....................................................................16 2.2.7 Tier One Schools..........................................................................................17 2.2.8 Rankings.......................................................................................................17 2.2.9 Consumerism................................................................................................18 2.2.10 Summary ......................................................................................................22 2.3 How Global Universities are Responding............................................................23 2.3.1 Collaboration...............................................................................................23 2.3.2 Quality Focus...............................................................................................25 2.4 Service Quality in Tertiary Education .................................................................28 2.4.1 Library Support Services .............................................................................32 2.5 The LibQUAL+ Survey .......................................................................................34 2.6 Cultural Implications ...........................................................................................35 2.7 Research Questions..............................................................................................38 CHAPTER 3 METHODOLOGY ..................................................................................................40 3.1 Introduction..........................................................................................................40 3.2 CIT.......................................................................................................................41 3.3 Data Collection Procedures..................................................................................42 3.3.1 Creating the CIT Form ................................................................................43 3.3.2 Testing the CIT Form...................................................................................44 3.3.3 Data Collection Procedure ..........................................................................44 3.3.4 Data Analysis Procedure .............................................................................45 3.4 Sample and Location............................................................................................49 CHAPTER 4 RESEARCH FINDINGS...........................................................................................50 4.1 Findings................................................................................................................50 4.1.1 Demographics..............................................................................................51 4.1.2 Services Used...............................................................................................54 4.1.3 Categories....................................................................................................55 4.1.4 Dimensions...................................................................................................58 4.2 Library Service Quality Construct .......................................................................64 CHAPTER 5 COMPARISONS AND CONCLUSION ..........................................................65 5.1 Comparing the Constructs....................................................................................65 5.2 Comparing the Category Definitions ...................................................................67 5.3 Comparing the Dimension Definitions ................................................................68 5.3.1 Managerial Implications..............................................................................70 5.4 Cultural Comparisons ..........................................................................................72 5.4.1 Demographics..............................................................................................72 5.4.2 Services Used...............................................................................................75 5.4.3 The Categories.............................................................................................76 5.4.4 The Dimensions............................................................................................76 5.5 Conclusion and Suggestions ................................................................................80 REFERENCES ........................................................................................................................84 APPENDIX A..........................................................................................................................90 CIT REQUEST TO COMPLETE SURVEY AND ENGLISH VERSIONS ..........................90 APPENDIX B........................................................................................................................101 CIT FORM IN CHINESE......................................................................................................101 APPENDIX C........................................................................................................................113 LIBRARY SERVICE QUALITY CONSTRUCT.................................................................113 APPENDIX D........................................................................................................................115 THE LIBQUAL+ SURVEY..................................................................................................115

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