隨著近幾年大環境的變化，TFT—LCD面板產業狀況也因應大環境變化，加上紅色供應鏈崛起，面板供應商選擇多元後，各面板企業為了能提高利潤，產品能否滿足客戶需求為必要條件之一，連帶影響面板產業客製化程度越來越高，如何滿足顧客需求，除了產品設計上客製化，面板模組點燈以及外觀規格也逐步越來越要求，規格需在顧客和賣方都需要認同狀況下才可制訂，目的在於符合顧客需求之外，賣方也有能力製造符合顧客所需之產品。也避免顧客因規格上認知錯誤導致後續衍伸客戶服務問題，輕則賠款損失；嚴重則可能影響至企業聲譽。
本研究探討面板模組點燈品位與外觀規格制訂中遇到之特殊狀況，面板點燈品位及外觀現象無法以數字表述其程度及規格值。透過品質機能展開（Quality Function Deployment, QFD）將顧客聲音整合至產品開發的方法，利用結構化整合客戶需求與產品屬性，真正將顧客需求帶入產品設計中，過去QFD相關研究集中於探討如何在取得顧客需求上更有效率，本研究將QFD品質屋從顧客聲音、零組件、製程選擇、製程管制依序展開，將面板非量化之品位及外觀規格實際定義至生產製程中達到管制效果，希望可以透過此研究發展出面板產業非量化規格制訂流程。
本研究經實際驗證過後，確認了筆記型電腦應用面板客戶針對點燈品位及外觀非量化項目、並且利用品質機能展開，找出非量化項目且制定符合客戶需求及生產端的能力，制定出一套面板開發過程加入客戶聲音要素的流程，作為後續面板開發流程之參考範例。

The changes in the environment in recent years, in addition to the rise of China's red supply chain, have also resulted in impacts on the TFT-LCD panel industry. Because of the panel suppliers have chosen to diversify, panel companies have to meet the customer demand in order to improve profits, and as one of the necessary conditions, panel industry is becoming more and more customized. In order to meet customer needs, in addition to customization of product designs, panel module lighting and appearance specifications are gradually becoming more and more demanding.
This research explores the special conditions encountered in the development of panel module lighting quality and appearance specifications. Quality Function Deployment (QFD) integrates both customer voice and product development, using structured integration of customer voice and product attributes to produce design rules. This study developed QFD based on customer voice, components, process selection and quality control, and defined the non-quantitative item specifications of a panel for the production process in order to achieve a regulatory effect. Through this research, the non-quantitative specification development process of the panel industry can be developed.
After the actual verification of this research, it was confirmed that notebook application customers depends on non-quantitative items for lighting and appearance quality, and QFD can be used to determine such non-quantitative items and develop the ability to meet customer needs. The process of adding the customer's voice to the panel development process serves as a reference example for panel development process.

中文文獻
水野滋、赤尾洋二.(民國98年)，品質機能展開法：如何有效掌握顧客需求，中壢，
先鋒企管。
赤尾洋二.(民國77年)，新產品開發品質機能展開之實際應用，台北，中國生產力
中心。
李傳政、張智強、鄭凱文、劉武.(民國81年)，系統化品質機能展開實務技術手冊，
台北，中國生產力中心。
林孟哲、陳盈彥、陳子立、陳思齊、彭俊昌.(民國94年)，多廠區TFT–LCD生產
鏈之生產規劃與排程問題(2/2)，行政院國家科學委員會專題研究計畫。
黃弘璋.(民國103年)，TFT–LCD產業多廠區產能規劃之研究，成功大學高管理
碩士在職專班碩士論文。
翁姿芳.(民國98年)，台灣TFT–LCD企業經營策略、競爭優勢與績效隻比較研究，
成功大學高管理碩士在職專班碩士論文。

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