| 研究生: |
韓道游 Nugroho, Budhi-Handoyo |
|---|---|
| 論文名稱: |
Location Selection Decision of MNC Subsidiary Using Analytic Network Process (ANP): A Case Study in Mainland China Location Selection Decision of MNC Subsidiary Using Analytic Network Process (ANP): A Case Study in Mainland China |
| 指導教授: |
吳萬益
Wu, Wann-Yih |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所碩士班 Institute of International Management (IIMBA--Master) |
| 論文出版年: | 2008 |
| 畢業學年度: | 96 |
| 語文別: | 英文 |
| 論文頁數: | 55 |
| 外文關鍵詞: | Location selection, Operational research, MNC, ANP, Subsidiary, FDI |
| 相關次數: | 點閱:53 下載:2 |
| 分享至: |
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In this paper, the Analytic Network Process (ANP) has been presented to select the best location for multinational corporation (MNC) subsidiary in Mainland China. The ANP is useful method for solving corporate decision problems such as location selection. There is a lack of published papers in the operational research field demonstrating the ANP method with a case study for location selection. Based on the case study in this paper, it is suggested that the ANP is applicable for company to solve the problem regarding location selection of subsidiary particularly in Mainland China in terms of Foreign Direct Invesment (FDI) and can be accepted by managers as decision making process tool. Location factors consisting of labor cost, infrastructure, tax structure, market demand, labor quality, and political risk are the most importance of location determinants. Shanghai is yet the favorite location for building subsidiary in Mainland China followed by Guangdong and Fujian.
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