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研究生：	劉若瑄 Liu, Juo-Hsuan
論文名稱：	曲線程度影響女性族群對自行車造型之喜好度探討 The correlation between perceived curve degree and female preference of bicycle shape
指導教授：	曾元琦 Tseng, Yuan-Chi
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 工業設計學系 Department of Industrial Design
論文出版年：	2014
畢業學年度：	102
語文別：	英文
論文頁數：	61
中文關鍵詞：	自行車外型、女性偏好、曲線程度、感知使用性、美感評價
外文關鍵詞：	bicycle shape, female preference, perceived curve degree, perceived usability, aesthetic
相關次數：	點閱：78 下載：0
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近年來女性對自行車的需求逐漸增加，但在自行車造型上，卻似乎少有針對女性喜好所做的設計。研究指出，人類具有曲線偏好的傾向，而相對於男性，女性似乎又更注意產品中具有機線條的細節。對女性而言，選擇自行車時也較著重於外觀的考量，較不在意功能上的細節。因此，本研究目的在於探索自行車造型的曲線變化，來了解什麼是女性偏好的自行車，以及是否曲線程度的增加，與女性對自行車的喜好度相關。另外，不同的自行車造型也帶給人們不同的感受。本研究也將不同的感受納入考量，來了解是否在女性偏好的自行車中，這些自行車亦帶給女性不同的感受。而曲線程度的變化，是否也造成人們不一樣的感受。再者，人們對物品的感知使用性與美感評價，也都與喜好度有關，故亦納入調查。
本研究以線上問卷進行，結果發現曲線程度（Perceived curve degree）的確與女性對自行車的喜好度呈現正相關。意即在自行車的曲線程度提高的同時，女性的喜好度也可能會跟著提高。而女性喜好度與「現代的」、「感性的」、「理性的」自行車造型都呈現正相關。曲線程度的增加，與「現代的」及「感性的」程度呈現正相關，與「理性的」自行車造型呈現負相關。而感知使用性 (Perceived usability)及美感評價 (Aesthetic) 與女性對自行車喜好度之間也都呈現高度正相關。這兩者提高的同時，女性對自行車的喜好度也會增加。再進一步分析感知使用性及美感評價時，發現這兩者也都與曲線程度都分別呈現正相關。曲線程度、感知使用性以及美感評價，以上三者對於女性對自行車的喜好度之提升都能有正面的影響。
研究結果指出，雖然自行車曲線程度增加，對提升女性喜好度有幫助，但仍需符合一定條件：1. 車架的設計，最好不要超過兩條曲線。2. 車架的線條最好不要交叉 3.避免使用“S”型曲線。若自行車的造型違背了這三個原則，那麼即使能在曲線程度、使用性或美感上得到較高評價，仍然無法在女性喜好度上得到較高的評價。

Riding bicycle is a good way to transfer in urban area. However, there are only few people in Taiwan ride bicycle and take it as a communing tool. Moreover, the percentage of women who ride bicycle is obviously lower than men. It dose not means women in Taiwan do not want to ride bicycle but some difficulties made them choose not to ride. In functionality, the frame of bicycle has to be made lower so that women could ride the bicycle easily. Besides, for women, appearance is an important consideration to buy things. It seems the shape of bicycles are sharp-angles and straight lines, which seems female do not prefer. So, if there is any possible way to raise women preference by changing bicycle
shape?
Previous researches indicate that human have contour bias, which means people would prefer curved line objects than sharp-angles objects. Generally, contour bias can be applied to many design fields but it would still be affected by other bias of human. Moreover, there some researches point out that women like to notice the organic details in a product. According to the above two points, adjust the shape of bicycles and made it more curved seems can raise women’s preference of bicycle. To know the correlation between perceived curved lines and the women’s preference of bicycle shape would be the purpose of this research. So that we can find what kind of bicycle shape that women prefer the most. This would help designers to build a better looking of bicycle so that more women would be willing to ride bicycle.
Online questionnaire would be used to investigate that which kind of bicycle shape is women like the most. Also the degree of curved shape of the bicycles would be investigated. The result shows that perceived curve degree is positive correlated with female preference of bicycle shape. Notice that, just raising curve degree of bicycle shape is not enough. Only under some certain conditions, the raising of curve degree would be helpful in raising female preference. The bicycle shape design should 1. Not to use more than two curve lines and 2. Not to make the lines cross over each other 3. Avoid applying “S” curve in bicycles frame design. Or female preference could not be raised even curve line design was applied.

Moreover, perceived usability and aesthetic are both strongly correlated with
female preference of bicycle shape. Enhancing curve degree, perceived usability and aesthetic are all helpful in enhancing the female preference of bicycle shape. Female seems has different considerations in perceived usability and aesthetic. But the bicycle still has to follow the three conditions that mentioned in the last paragraph to perform well in female preference.

TABLE OF CONTENTS
摘要	ii
SUMMARY	iii
ACKNOWLEDGEMENTS	v
TABLE OF CONTENTS	vi
LIST OF TABLES	viii
LIST OF FIGURES	ix
CHAPTER 1 INTRODUCTION	1
1.1 Backgrounds and Motivations	1
1.1.1 The Current Situation of Female Cycling in Taiwan	1
1.1.2 The Current Development of Female Bicycle Market	2
1.1.3 Why Women Cannot Find the Bicycle They Like?	3
1.2 Research Purpose	3
1.3 Research Limitation	4
1.4 Research Procedure	4
CHAPTER 2 LITERATURE REVIEW	7
2.1 Bicycle	7
2.1.1 Bicycle Structure	7
2.1.2 City bike	8
2.2 Gender Differences in Product Preference	9
2.3 Contour Bias	10
2.4 People’s Responses to Product Shapes	11
2.5 Perceived Usability and Aesthetic	13
2.6 Brief Summary	13
CHAPTER 3 Research Methodology and Result	15
3.1 General Method	15
3.1.1 Design	15
3.1.2 Materials	15
3.2 Experiment 1	16
3.2.1 Participants	16
3.2.2 Measurement	16
3.2.3 Procedure	17
3.2.4 Result	17
3.3 Experiment 2	21
3.3.1 Participants	21
3.3.2 Procedure	21
3.3.3 Result	22
CHAPTER 4 Discussion	27
4.1 General discussion	27
4.2 Perceived Curved Degree and Preference	27
4.3 The factors among the bicycles that perceived as modern, emotional, or rational.	32
4.4 The Relation Amount Female Preference, Perceived Usability and Aesthetic	35
4.5 The Relation Amount Perceived Curve Degree, Perceived Usability and Aesthetic	38
4.6 Brief Summary	41
CHAPTER 5 Conclusions and Suggestions	42
5.1 Conclusions	42
5.2 Limitation	43
5.3 Suggestions for Future Research	43
REFERENCES	45
Appendix A EXAMPLE OF QUESTIONNAIRE OF EXPERIMENT 1	47
Appendix B DESCRIPTION OF DEFAULT SUBHEADING SCHEME	52
Appendix C ALL THE MATERIALS IN OUR EXPERIMENTS	57
Appendix D THE DATA ANALYSIS IN EXPERIMENT 1	59
Appendix E DATA ANALYSIS IN EXPERIMENT 2	60

                                    

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校內：2019-08-11公開
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