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研究生: 謝惠涵
Hsieh, Hui-Han
論文名稱: 以組織間關係觀點探討商業模式之發展:一個個案研究
Research on Business model development from an inter-organizational perspective: A case study
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 67
中文關鍵詞: 夥伴關係價值共創組織間關係商業模式個案研究
外文關鍵詞: Business model, Inter-organizational Relationship, Value Creation, Sustainability, business strategy, case study
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  • 科技產業的產品週期不斷的縮短,隨著科技與技術快速進步,在資訊服務業的中小企業難以在原本產業長期保持競爭優勢,必須透過發展新技術與外部夥伴合作以擴充自身不足的資源環境,尤其是在新創公司的創業階段尤其需要透過外部的資訊與知識,經由組織內部創新與研發,創造自我的核心價值,本研究根據分析個案公司的組織間關係以及商業模式的變化,探討企業在資源有限的情況下,如何藉由適當的應用外部的合作關係來促進組織創新,進而維持競爭優勢與組織績效
    本研究以個案公司實際營運狀況為研究對象訪談,來分析資訊服務產業類型的發展方向與發展過程。創業者是如何利用組織間關係來發展商業模式?
    根據本研究發現: 新創的中小企業在發展初期往往面臨嚴峻的挑戰例如資源的短缺,業因此在發展其商業模式過程之中往往需要透過組織間關係的發展與運用來取得重要的資源,例如互補性資源與能力、通路,甚至客戶等等。新創公司如何運用組織間關係來發展商業模式是本研究的研究目的。最後本研究根據實際個案研究過程提出研究發現與探討,並針對本研究限制與未來研究方向提出建議。

    As science and technology rapidly progress and becoming globalization era, it is difficult to continuously maintain competitive advantage in a hight-velocity environment, and how to use their own resources by cooperating with external partners become a vital issue. Especially a new Enterprise should learn how to increasing the information and technology from external partners and networks, and improve their own innovation capacity. Therefore, this study wants to analyze how the firms interact with external partners in the networked relationship, and how to create their own core value.

    This study will be based on a single case study of qualitative research, and the use of interviews, with data collection and literature analysis to reinforce the content of the theory. The use of "business model", " Inter-organizational Relationship", " Value Creation " keywords, for the national master's thesis database, journal index and other related terms of the definition and interpretation. The case company tries to grasp the existing key resources, key activities, the establishments of B2B trust. The company, in the key partners to play a collaborative research and development, find and research the new services to create a win-win situation to provide.

    Therefore, the case company must look at the market from a different perspective, analyze what customer needs to meet, and then create a new value proposition. In the new point of view, how can we find the opportunity to make the new business model to be successful and sustainable. However, the research finds that this network which makes the new business model evolves into a multiple-relationship successfully.

    摘要 II Abstract III 目錄 VII 表目錄 IX 第一章 緒論........... 1 第一節 研究背景與動機.. 1 第二節 研究目的....... 2 第三節 論文結構....... 3 第二章 文獻回顧....... 4 第一節 組織間關係..... 5 第二節 商業模式....... 15 第三章 研究方法....... 21 第一節 質性研究法..... 21 第二節 個案研究法..... 22 第三節 資料來源....... 23 第四章 研究發現....... 24 第一節 創業的發想...... 24 第二節 新商業模式的浮現. 28 第三節 新商業模式的發展 30 第四節 競爭轉合作 37 第五節 商業模式的調整與變化41 第五章 結論與建議...... 46 第一節 研究結果與討論... 46 第二節 研究建議........ 55 第三節 研究限制 57 第四節 未來研究方向 58 中文文獻 ................59 英文文獻................ 60

    中文文獻
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