隨著二級市場的蓬勃發展，製造商在提出新產品時，必須思考到未來會有二手品與其競爭的可能性，以及如何吸引顧客進行購買以及重複購買之行為，進而影響新產品定價策略。本研究考慮製造商與第三方業者在共同市場裡的競爭行為，其中將市場依顧客消費特性與製造商產品價格資訊公佈方法分為三種模型，分別為當市場中顧客類型皆為近視型顧客或是策略型顧客時的一般動態定價方法以及當市場中顧客類型為策略型顧客時製造商使用價格承諾的三種模型。
本研究利用逆推法求解三種模型，可以發現在任一個模型之中製造商皆擁有兩種定價策略(D1與D2)，D1(D2)定價策略意指製造商預期第三方業者會根據利潤最大化之內部解(邊界解)來為其產品進行定價之決策，當兩種定價策略同時可行時，在製造商使用一般動態定價方法的情況之下，製造商皆會選擇使用D2定價策略，在製造商使用價格承諾的情況之下，D1與D2定價策略適用性取決於產品特性。
本研究發現製造商與第三方業者共同存在於同一個顧客市場時，製造商在一般動態定價方法的兩種定價策略下皆偏好面對策略型顧客，而對於第三方業者來說在製造商使用D1定價策略下，偏好面對近視型顧客，而在製造商使用D2定價策略下，當產品升級幅度較高或是產品耐用性較低時，第三方業者偏好面對近視型顧客。在製造商使用價格承諾方面，可以發現當製造商面對產品可升級幅度較高或是製造成本較低時，在使用D1定價策略下使用價格承諾是有利可圖的，而在使用D2定價策略的情況之下可以發現，製造商使用價格承諾所獲得的利潤大於使用一般動態定價方法所獲得的利潤，而第三方業者在產品升級幅度適中以及偏低或是產品耐用性適中以及偏高時較不願意看到製造商使用價格承諾，而當產品升級幅度偏高或是產品耐用性偏低時，第三方業者偏好見到製造商使用價格承諾。

This thesis studied a two-period pricing problem in which one manufacturer sells products in the first period and upgraded products in the second period, and the third party sells used products in the second period. It constructed three models according to customer characteristics and the timing of product price information announcement. The purpose of this study is to find the equilibrium decisions of the manufacturer and the third party under these three models.
There exist two pricing strategies for the manufacturer in each model. The first pricing strategy D1 refers to the manufacturer’s pricing strategy at which the third party’s constraint for its best-response price is non-binding, and the second pricing strategy D2 refers to the manufacturer’s pricing strategy at which the third party’s constraint for its best-response price is binding. Numerical analysis reveals that when the manufacturer uses the general dynamic pricing method, the D2 pricing strategy is a dominant strategy. The manufacturer prefers to face strategic customers under the D2 strategy, and the third party’s preference depends on product characteristics under the D2 strategy. In the case that the manufacturer uses the price commitment method with the D2 pricing strategy, the manufacturer’s profit is greater than the profit with the general dynamic pricing method, and the third party’s profit also improves when there is a larger product upgrade or the product is less durable.

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