本研究以台灣地區育有子女之父母為對象，探討多元動機來源如何驅動創業意圖形成。本研究架構以自我決定理論(Self-Determination Theory, SDT; Deci & Ryan, 1985)與計畫行為理論(Theory of Planned Behavior, TPB; Ajzen, 1991)為基礎，並加入社會認同理論(Tajfel & Turner, 1979) 以解釋重要他人的支持與認可如何透過群體歸屬感強化個體的創業動機，建構內在動機、外在動機、主觀規範影響創業動機，進而影響創業意圖之整合模型，並檢驗工作家庭衝突的調節效果。研究母體為台灣地區育有子女且正在創業中、曾有創業經驗或具有創業意願之父母，採便利抽樣法，以網路問卷進行資料蒐集，共回收有效樣本251份。進行描述性統計、信效度檢驗、共線性與共同方法偏誤診斷、Pearson相關分析、多元迴歸、Bootstrap中介與階層迴歸調節分析。
研究結果顯示：（1）內在動機、外在動機、主觀規範對創業動機皆具顯著正向影響，影響力以外在動機(β = .460)為首，其次為主觀規範(β = .316)與內在動機(β = .196)，三者共解釋創業動機70.2%之變異量；（2）創業動機顯著預測創業意圖(β = .749, R² = .561)；（3）創業動機在三類前因變項與創業意圖間具顯著中介效果，其中內在動機與外在動機路徑為部分中介，主觀規範與創業意圖之關係主要透過創業動機發揮作用，呈現趨近完全中介；（4）工作家庭衝突的調節效果未獲支持，可能源自樣本選擇效應、衝突雙重效果相互抵銷及華人家庭支持系統之緩衝。
學術貢獻有三：（1）提出親職創業者整合性動機模型；（2）區分動機來源與整體動機強度之概念差異；（3）建議將工作家庭衝突重新定位為創業歷程之前端觸發因素。在實務面，本研究亦對潛在創業者、政府創業政策、企業人資制度與家庭支持系統提供具體實務建議。

This study examines how intrinsic motivation, extrinsic motivation, and subjective norms shape entrepreneurial intention among parents in Taiwan. It proposes a model in which entrepreneurial motivation mediates these three antecedents and entrepreneurial intention, and tests whether work-family conflict moderates the motivation–intention link. The study collected 251 valid responses from parents who were running, had run, or were considering a business. Results show that extrinsic motivation has the strongest effect on entrepreneurial motivation (β = .460), followed by subjective norms (β = .316) and intrinsic motivation (β = .196). These three variables explain 70.2% of the variance. Entrepreneurial motivation significantly predicts entrepreneurial intention (β = .749) and partially mediates all three antecedent–intention paths. Work-family conflict does not moderate the motivation–intention path. This null finding likely reflects sample selection effects, the cancellation between push and pull forces, and the buffering role of family support in Chinese culture. This study distinguishes motivational sources from motivational intensity and reveals a unique motivational hierarchy among parental entrepreneurs.

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