新產品開發不僅是商業市場成功的關鍵要素，更是企業追求永續生存與穩定發展所須採取的重要措施及手段。在現今高度競爭且充滿不確定因素與產品生命週期大幅縮短的市場環境中，產業界必須積極面對全球化的競爭挑戰，強化企業本身的產品開發能力。也唯有透過不斷創新的產品設計，才能確保其全球化的競爭優勢。

　　在新產品開發過程中，產品設計是一項極為重要的影響因素，它決定廠商最終所提供消費者的產品功能及式樣。高品質的產品設計不僅可以滿足市場需求，更可有效提高新產品開發的成功機率。產品設計是一連串複雜的問題解決活動，其執行在於有目標地創造產品，提供消費者使用。因此，產品設計必須適當整合各式不同的問題解決方法與技術，達到各相關學科間的相互應用成果。

　　本論文研究以之產品設計（工業設計）為目標，整合創意設計程序、人體計測、外觀設計與原型製作技術於新產品開發實務應用。整合的本質並不是各種設計方法與技術間的表象結合，而是其間前後一致且相互連貫的實際運用功效。期待本研究成果可以提供產業界一套有效的產品設計及開發解決方案，透過前後一致的整合程序，達到企業創新產品設計的實踐目標。

　New product development (NPD) is regarded as a key factor to corporate success in the market and a powerful measure for a company’s long-term survival and growth. In present highly competitive and uncertain market environment with short product life cycles, companies must learn how to rise to the challenge of global competition as well as strengthen their product development capabilities. Only through the continuous innovation in new product design, companies could be able to maintain their competitiveness all over the world.

　Product design is a critical process within the overall performance of new product development. It plays an important role in providing what things to the users. A high quality product design can not only meet the market requirements but can also increase the possibility of success in new product development. Product design is also a complex problem-solving activity, whose intention is to materialize the artificial objects purposefully. It should be regarded as an interdisciplinary performing requiring contribution by the proper integration of various design methodologies and techniques.

　The present thesis focuses on product design, also known as industrial design, integrating a creativity-based design process, anthropometric measurement, appearance design and prototype making techniques for new product development. The essence of integration is not the conceivable blending among various design methodologies and techniques but the coherent application of them. We hope that the research can provide a coherent approach to new product design for industries by taking advantage of the creativity-based design process to achieve the goals of innovative product development.

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