本實證研究的目的是建立一個以台灣高科技製造業對於射頻辨識系統（RFID）的接受模式並加以驗證。本研究模式以科技接受模型（TAM）以及創新擴散理論（IDT）為基礎，並以方程結構模式（SEM）來檢驗「相對優勢」、「複雜性」、「成本」、「環境特質」、「組織特質」、業者對RFID的「認知態度」以及其對RFID之「採用意願」等因素之間的關係。

　　結論顯示，「相對優勢」和「環境特質」對於高科技製造業者對RFID的「認知態度」有重要的影響，「成本」因素對「認知態度」有負向影響。另外，結果也顯示業者對RFID「認知態度」以及「組織特質」例如公司規模、高階主管支持度會對「採用意願」有正向影響。然而，「相容性」、「複雜性」和「組織特質」對於「認知態度」的關係並沒有在本研究中被顯著支持。最後，分別就理論及實務方面討論本研究成果的意涵。

　The objective of this study was to develop and empirically test a model on the adoption of radio frequency identification （RFID） in the context of high-tech manufacturing industry in Taiwan. Based on the theory of the Technology Acceptance Model （TAM）, a structural equation modeling （SEM） was conducted to test the relationships among compatibility, complexity, relative advantage, cost, environmental characteristics, organizational characteristics, attitude towards the RFID, and use intention. The findings indicate that relative advantage and environmental characteristics are important factors in explaining respondents’ attitudes towards the RFID, while cost factor has a negative effect on attitudes towards the RFID. In addition, the results indicate that attitude towards the RFID and organization characteristics such as firm size positively influence respondents’ use intention. However, the effects of compatibility, complexity, and firm size on attitude towards the RFID were not supported in this study. Theoretical and practical implications of the research findings are discussed.

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