The main purpose of this experimental study is to investing the characteristics of online advertising that internet users prefer by using three factors which are types of online advertising indicated by animated and interactive advertising, effect of like button in Facebook community page as with people liked and without people liked, and product involvement indicated by using high and low involvement product on Apple’s products which are MacBook and iPhone by using their application. The dependent variables are the attitude toward the advertising and memory. All of experimental procedures are controlled in the web site that researcher was created and the respondents are also people who are using MacBook and iPhone from the existing community pages in Thailand. Questionnaires were administrated online only for Thai Facebook users by using Thai language. Researcher provided 24 different kinds of stimuli wen pages by 480 respondents filled in answers to all questions depending on their usage preference and experience. ANOVA was employed to test the proposed model.

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