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研究生： 連珠妙
Lien, Chu-Miao
論文名稱： 開放式商業模型分析以價值共創平台為中心：以台灣嘉義市社區居家長期基礎照護為例
A Study on Open Business Model focusing on Value Co-Creation Platform：The Case of Community-Based Long-Term Home Primary Care in Chiayi City, Taiwan
指導教授： 周信輝
Chou, Hsin-Hui
學位類別： 碩士
Master
系所名稱： 管理學院 - 國際企業研究所
Institute of International Business
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 92
中文關鍵詞： 開放式商業模型 、服務主導邏輯 、價值共創
外文關鍵詞： Open Business Model, Service-Dominant Logic, Value Co-creation
相關次數： 點閱：150  下載：7 
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    • 現存的商業模型文獻中，商業模型定義及構成要素的發展不完全。有些商業模型定義傾向於封閉式商業模型，其著重於生產者至顧客的單方向價值創造關係。有些商業模型定義是傾向於開放式商業模型，其著重於焦點公司與多方利害關係人之間的交互價值共創關係，亦強調價值共創平台。不過，開放式商業模型的研究還處於初期發展階段。
    為了要對商業模型的文獻發展有獨特的貢獻，本研究藉由結合服務主導邏輯(service-dominant logic)與商業模型理論(business model)提議出開放式商業模型架構，其包含四個構成要素：價值主張、關鍵資源、關鍵互相依存的活動及價值獲取。此外，本研究採用單一個案質性研究方法，並套用本研究所提議的開放式商業模型架構來探討嘉義市整合居家基礎照護系統裡的行動者(actors)之間是如何共創價值及此整合系統的開放式商業模型為何。下述要點為本研究的發現：共同決策是開放式商業模型非常重要的活動。社會福利企業或是系統對於價值獲取的觀點非為金錢上的獲利。價值共創平台協調及促進開放式商業模型行動者(actors)之間的價值共創過程。

    The definitions and components of business model from existing business model literature are still underdeveloped. Some definitions of business model show a bias towards a close business model focus, which centers on one-way value creation from producer to customer. Some definitions of business model show an evolution towards an open business model focus, which emphasizes value co-creation platform and centers on value co-creation relationship among focal firm and stakeholders. However, open business model research is still in infancy.
    To make distinctive contribution to the development of business model literature, this research combines service-dominant logic and business model theory to propose an open business model framework with four components: value proposition, key resources, key interdependent activities and value capturing. This research employs single cased-based qualitative research method and adopts our proposed open business model framework to study value co-creation process among actors in Chiayi City Integrated Home Primary Care System and to study open business model of this integrated system. The findings of this research are as follows: Co-decision making is a very important activity in an open business model. Social welfare enterprises or systems do not view value capturing as monetary profitability. Value co-creation platforms orchestrate and facilitate value co-creation process among actors within and across focal firm boundary in an open business model.

    摘要 I Abstract II Acknowledgments III Chapter 1 Introduction 1 1.1 Research Motivation 1 1.2 Research Questions 3 1.3 Research Process 3 Chapter 2 Literature Review 4 2.1 Business Model 4 2.1.1 Inconsistency in Business Model Definitions: Close or Open Focus? 4 2.1.2 Influence of Marketing Theory on Business Model Literature 7 2.2 Service-Dominant Logic 10 2.2.1 Service Science, Service-Dominant Logic and Service Systems 10 2.2.2 Service-for-Service Exchange and Actor-to-Actor Orientation 12 2.2.3 Other Key Emphases of Service-dominant logic 13 2.2.4 Technology as an Operant Resource 15 2.3 Possible Components of an Open Business Model 17 2.3.1 Value Proposition: A Coordinator of the Pattern of Interaction–Grant of Resources Access Rights–Among Distinct Entities 17 2.3.2 Key Resources: People, Technology, Organizations, and Shared Information 18 2.3.3 Key Interdependent Activities and Value Co-Creation 20 2.3.4 Value Capturing: All Actors Co-determine Total Share of Pie for Economic Exchange Activities 22 Chapter 3 Research Method 23 3.1 Single Case-Based Qualitative Research 23 3.2 Case Selection and Case Background 24 3.3 Data Collection and Analysis 25 Chapter 4 Findings 28 4.1 Value Proposition 28 4.2 Key Resources, Their Interaction (Grant of Resource Access Rights) and Their Activities 30 4.3 Key Interdependent Activities and Value Co-Creation for Activities 50 4.4 Value Capturing 77 Chapter 5 Discussion and Implications 83 5.1 Conclusion 83 5.2 Contributions 86 5.3 Limitations and Future Research Directions 88 References 89

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