文化產業已成為各國家經濟發展的潛力，促進文化產業發展已成為全球趨勢。考量經濟時代的來臨，台灣身為昔日工業大國，文創產業可視為台灣未來發展以及轉型的契機。然而在文化產業盛行的潮流下，台灣在整體發展上卻不如他國，學者指出，缺少相關資源是導致環境不適合文化創業產業發展的主因。因此，探討文化創意產業業者涉及何種資源進行互動，以利其創意發想、開發新的產品成為重要命題。

然而從文獻蒐集中發現，強調知識能夠透過與其他資源的互動，進而在特定情境下，開採出資源性，進而創新。但是對於業者該如何深度檢視資源互動方式的研究不多，實務上也少有相關的流程來協助業者思考創新的方法。因此本篇研究希望可以透過服務主導邏輯所提出的資源性開採模型，輔以資源互動取徑了解資源在特定情境脈絡下，如何相互影響，進而開採出資源性，以填補現有知識缺口。

所以本研究採用質性研究的多個案研究方法，深入探討文創業者中美牌制服以及原印台南，觀察兩業者是如何透過不同資源的互動模式，成功在特定情境脈絡下，開採出資源性，開發出新的產品與創意。

藉由中美牌制服與原印台南的相互對話，本研究整理歸納出在資源性開採的過程中，何種資源扮演了的關鍵資源，以及資源的相互影響方式，透過深入了解資源的互動過程，可以幫助未來文創業者更全面性思考如何運用身邊的資源進行創新。

Creative and Cultural industry has become the potential industry of national economic development, therefore, promoting the development of creative and cultural industries has become a global trend. Considering the development of economy, creative and cultural industries can be seen as Taiwan's future development and transformation opportunities. However, how to innovate through resources interaction remains a question. Service-dominant logic proposed the process of innovation that operant resources could be applied topotential resources then reactivating resourceness to innovate. By combining with resource interaction approach and service-dominant logic, researchers can analyze the interaction process of resources in dynamic way. In summary, this study aims to find key resources and the way of resources interaction in the process of reactivating resourceness, and then gives entrepreneurs of creative and cultural industry more comprehensive suggestion about how to use the resources to innovate.

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