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研究生：	王淑玲 Wang, Shu-Ling
論文名稱：	跨功能團隊與整合機制的適配對新產品開發績效之影響 Strategic Fit between Cross-Functional Team and Integrating Mechanism and Its Influence on New Product Development Performance
指導教授：	吳萬益 Wu, Wann-Yih
學位類別：	碩士 Master
系所名稱：	管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class)
論文出版年：	2006
畢業學年度：	94
語文別：	英文
論文頁數：	114
中文關鍵詞：	整合機制、跨功能整合、跨功能團隊、新產品開發績效
外文關鍵詞：	Integrating Mechanism, Integration between Functions, Cross-Functional Team, New product Development Performance
相關次數：	點閱：111 下載：3
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　　持續開發新產品是公司賴以於市場上維持競爭的重要武器，而新產品開發在組織中涵蓋了一個跨功能的流程，其成功與否則取決於不同功能部門間是否能達成有效的整合。於是，公司為達到有效整合所使用的整合機制，尤其是跨功能團隊，長期為學術界所討論。然而，使用愈多的整合機制並非是整合的保證。本研究欲建立一個整合性模式，探討組織結構中的跨功能團隊與其他整合機制的適配情形、跨功能整合、及新產品開發績效之關係，並將整合範圍從行銷研發擴及到製造部門。

　　透過125家隸屬於製造業的公司的資料，我們檢測模型發現兩兩部門位置的接近及硬體上資訊科技的使用對促進整合最為顯著。而資訊科技以及非正式的社會活動對於促進新產品開發過程的品質及速度皆屬有效的工具。再者，三介面的整合對新產品開發績效皆具有貢獻，尤其是它們之間的合作關係。同時，當公司組織結構使用愈高程度的跨功能團隊，愈需注意其對其他整合機制所帶來對整合，甚至是新產品開發績效的抵銷效果。

　　To be successful in today’s competitive marketplace, companies must continuously develop new products. New product development (NPD) involves a cross-functional process in which different functional areas have to integrate to be successful. For this integration, companies are using mechanisms such as physical proximity, cross-functional teams (CFT), and job rotation, especially CFT. Hence, integrating mechanism issues have been received tremendous attentions from academician and practitioners. However, more integrating mechanisms seem not to guarantee more integration. This study attempts to integrate relevant literature to develop a comprehensive research model, as well as to investigate the interrelationships among fit between CFT and other integrating mechanisms, integration between functions, and NPD performance. Furthermore, we extend the scope from marketing and R&D to manufacturing function.

　　The model was tested with data collected from 125 manufacturing companies. We found that housing the three pairs of functions closer to each other and using ICT are the most effective mechanisms to foster integration. Both ICT and informal social systems appear to be very effective tools for enhancing NPP. Moreover, all of the three interfaces contribute to NPD performance, especially their cooperative relationships. Simultaneously, the higher degree of cross-functional team a company uses, the more attention it has to pay because of its offset effect on integration and NPD performance.

ABSTRACT  i
TABLE OF CONTENTS  iv
LIST OF TABLES  vi
LIST OF FIGURES  viii

CHAPTER 1 INTRODUCTION  1
1-1 RESEARCH BACKGROUND AND RESEARCH MOTIVATION  1
1-2 RESEARCH OBJECTIVES AND CONTRIBUTIONS  4
1-3 RESEARCH FLOW  5

CHAPTER 2 LITERATURE REVIEW  7
2-1 DEFINITION OF RESEARCH VARIABLE  7
2-1-1 Integration between Functions  7
2-1-2 Integrating Mechanisms  10
2-1-3 New Product Development Performance  14
2-2 MECHANISMS FOR ACHIEVING MORE INTEGRATION BETWEEN FUNCTIONS  16
2-3 EFFECTS OF INTEGRATION ON NPD PERFORMANCE  21
2-4 DIRECT EFFECTS OF INTEGRATING MECHANISMS ON NPD PERFORMANCE  25
2-5 POSSIBLE EFFECTS OF CROSS-FUNCTIONAL TEAM  27
2-5-1 The Moderating Effects of Cross-Functional Team on The Relationship between Integrating Mechanisms and Integration  28
2-5-2 The Moderating Effects of Cross-Functional Team on The Relationship between Integrating Mechanisms and NPD Performance  31

CHAPTER 3 RESEARCH DESIGN AND METHODOLOGY  32
3-1 RESEARCH FRAMEWORK  32
3-2 CONSTRUCT MEASUREMENT  33
3-2-1 Integrating Mechanisms  33
3-2-2 Integration between Functions  37
3-2-3 New Product Development Performance  38
3-2-4 The Information of Firms and Respondents  39
3-3 QUESTIONNAIRE DESIGN  40
3-4 SAMPLING PLAN  40
3-5 DATA ANALYSIS PROCEDURES  41
3-5-1 Descriptive Statistic Analysis  41
3-5-2 Purification and Reliability of the Measurement Variables  41
3-5-3 Interrelationships between Research Variables  42

CHAPTER 4 DESCRIPTIVE ANALYSIS AND RELIABILITY TESTS  44
4-1 INTRODUCTION  44
4-2 DESCRIPTIVE ANALYSIS  44
4-2-1 Response Rates  44
4-2-2 Characteristics of Sample Firms and Respondents  45
4-2-3 Measurement Results for Relevant Research Variables  47
4-3 RELIABILITY TEST  51
4-3-1 Integrating Mechanisms  51
4-3-2 Integration between Functions  54
4-3-3 New Product Development Performance  60
4-4 THE USE OF INTEGRATING MECHANISMS IN EACH INTERFACE AND COMPANIES  62
4-4-1 The Use of Integrating Mechanisms in Each Interface  62
4-4-2 The Use of Integrating Mechanisms in Companies  65

CHAPTER 5 RESEARCH ANALYSIS AND RESULTS  66
5-1 COMPARISONS OF RESEARCH CONSTRUCTS WITH DIFFERENT LEVEL OF INTEGRATION IN EACH INTERFACE  66
5-1-1 Comparisons of Research Constructs with Different Level of Integration between Marketing and Manufacturing  66
5-1-2 Comparisons of Research Constructs with Different Level of Integration between Marketing and R&D  67
5-1-3 Comparisons of Research Constructs with Different Level of Integration between R&D and Manufacturing  69
5-2 INTERRELATIONSHIPS BETWEEN RESEARCH VARIABLES  71
5-2-1 Effects of Integrating Mechanisms on Integration between Functions  71
5-2-2 Effects of Integration between Functions on New Product Development Performance  76
5-3 EFFECTS OF INTEGRATING MECHANISMS ON PERFORMANCE AND THE MEDIATING EFFECTS OF INTEGRATION  79
5-3-1 Direct Effects of Integrating Mechanisms on Performance  79
5-3-2 The Mediating Effects of Integration  81
5-4 THE MODERATING EFFECTS OF CROSS-FUNCTIONAL TEAM TOWARD THE IMPACTS OF INTEGRATING MECHANISMS ON INTEGRATION AND INTEGRATING MECHANISMS ON NPD PERFORMANCE  82
5-4-1 Moderating effects of Cross-Functional Team on the Relationship between Integrating Mechanisms and Integration  82
5-4-2 Moderating effects of Cross-Functional Team on the Relationship between Integrating Mechanisms and NPD Performance  86

CHAPTER 6 CONCLUSIONS AND SUGGESTIONS  88
6-1 RESEARCH CONCLUSIONS 88
6-2 RESEARCH SUGGESTION FOR FUTURE RESEARCH  94

REFERENCES  96

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校內：2007-06-27公開
校外：2007-06-27公開

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