本研究主要探討南加州大學招募國際學生策略之現況，且歸結本研究結論，提出對臺灣的大學招募國際學生策略現況、及其未來制訂的參考建議。本研究之研究目的為：一、了解南加州大學招募國際學生策略現況；二、分析南加州大學招募國際學生策略現況；三、依據以上之研究結論，對臺灣的大學招募國際學生策略現況提出建議，作為臺灣之大學校院決策部門訂定招募國際學生策略的參考。本研究以蒐集、研讀相關參考文獻與資料方式，經了解和探討美國大學招募國際學生相關理論、策略發展過程、及其招募國際學生策略之相關研究，得出可探究本議題之研究方法，且採文獻分析，將南加州大學招募國際學生之策略現況加以詳究與分析，獲得重點歸結，而從中取得可予臺灣之大學招募國際學生策略發展的參考。本研究之結論為：一、南加大提供予國際生獎學金之策略，非該校對國際學生的強大拉力；二、南加大提供予國際學生全額獎學金的策略，非該校對國際學生之強大拉力；三、南加大提供予國際學生服務的策略，是該校對國際學生的拉力。由本研究結論，提出對臺灣之大學訂定其招募國際學生策略的建議：一、臺灣之大學校院可提供較多種類和包括較多求學費用項目的全額獎學金項目；二、臺灣之大學校院可再設立較多全校性獎學金項目，讓未來或在校國際生得以申請；三、臺灣之大學校院需於其校園內設置至少一處國際諮詢服務中心，並安排專職人員負責該中心事務；四、臺灣之大學校院需於該校畢業國際生之母國設立辦事處。

This research is mainly to probe into the existing circumstances of the recruitment strategies of international students in University of Southern California, and draw the research conclusions for the reference suggestions of existing circumstances of the recruitment strategies of international students in Taiwanese universities and the prospective formulation. The purposes of this research are: 1. Understanding the recent circumstances of the recruitment strategies of international students in University of Southern California. 2. Analyzing the recent circumstances of the recruitment strategies of international students in University of Southern California. 3. According to the above conclusions of this research offering suggestion to the recent circumstances of the recruitment strategies of international students in Taiwanese universities, for being referred to framing the recruitment strategies of international students by the educational policy decision departments in Taiwanese universities. This research adopts the method of searching and collecting related references and data to come at the feasible research methods of analyzing and investigating this theme, through understanding and probing into the related theory about U. S.’ recruiting international students, the developing process of the recruitment strategies of international students in U. S. universities, and the related research about the recruitment strategies of international students. And then using documentary analysis as the main research method, for understanding and analyzing the existing circumstances of the recruitment strategies of international students in University of Southern California, to summarize the main points of that above, and draw the reference to the development of recruitment strategies of international students in Taiwanese universities. The conclusions of this research are: 1. The strategy of international students’ scholarships offered by USC isn’t the strong pull force from USC to international students. 2. The strategy of international students’ full tuition offered by USC isn’t the strong pull force from USC to international students. 3. The strategy of international students’ service offered by USC is the pull force from USC to international students. By the research conclusions, some suggestions are offered to Taiwanese universities formulate the recruitment strategies of their international students: 1. Taiwanese universities may offer the full scholarships with more varieties and including more items of study fees. 2. Taiwanese universities may establish more school wide scholarships, allow prospective or on-campus students to apply to. 3. Taiwanese universities need to set up at least one international counsel service center in their campuses, and arrange a full-time position to be in charge of the affairs there. 4. Taiwanese universities need to establish the offices in the homeland of their graduated international students’.

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