現今的消費市場，消費者的需求不再只是功能上的需求，情感上的滿足更是消費者選購產品的關鍵。越來越多的消費者會購買DIY產品或參與產品的製作。過去研究指出勞力的付出不會降低消費者對產品的喜好度，反而會使消費者更加深愛其所製作的商品，及願意付出更高的金錢成本來購買。但是消費者不同的DIY困難程度所帶來的情感差異性卻是較不被了解的，因此本研究利用問卷及訪談參與者來了解DIY難易度程度所產生的情感差異。其中，木質產品是最常見的DIY產品，因此選它作為實驗樣本。

本研究將DIY困難程度分為三種等級，組裝、製作、設計製作。透過產銷合一，消費者會建立起他們獨特的產品經驗，在使用上也會因DIY的困難程度而有不同的情感反應。實驗分兩階段進行，第一階利用問卷了解困難程度所產生的喜好度差異；第二階段透過深度訪談來了解使用者的實際感受，以了解人跟物的體驗情感關係。其中訪談內容利用開放編碼編列出涉及面向，再利用主軸編碼來建立關聯，以建立使用者與產品間的情感模式。

在開放編碼階段，主要為使用者與產品兩大因素的相互影響。而透過主軸編碼的分析，體驗情感共涉及十一項現象。而研究結果也發現組裝者對於產品的喜好度會隨時間而消失，但製作與設計製作者對於產品的喜好度可以維持，顯示體驗不一定能增加喜好。因此本研究也總結出七點可以提升體驗情感的要素：環境真實性、學習挑戰性、指導明確性、產品完整性、個人代表性、分享展示性、商品性，提供未來在相關的DIY產品或體驗活動做參考，使未來的設計更貼近消費者內心的需求。

In today's consumer market, consumers do not just care about functional requirements; emotional satisfaction is the key to why consumers buy some products. More and more consumers buy DIY (Do It Yourself) products or participate in product production. Past research indicates that labor does not reduce consumers' product preferences, in contrast, consumers love DIY products more and they are willing to spend more money to buy those products. The different DIY levels have different affective reactions, but little is known about this. Therefore, in the study, we use questionnaires and interview the participants to understand the emotional differences of DIY involvement. Wood products are the most common DIY products, so we use them to analyze consumers' emotional experience.

DIY levels are divided into three grades: Assembly, Production, and Design & Production. There were two stages of experiment in this research. The first stage was a questionnaire; the study used the 9-point Likert scale to measure preference. In the second stage, each group interviewed five participants to understand how those affective experiences of DIY activities affect the affective response of actual use. The interview data was then analyzed by open coding and axial coding.

In the open coding stage, there are two dimensions: Users and Object. Through an analysis of axial coding, the experience affective model involves 11 phenomena. The study also found that assembled products' preferences disappeared with time, but Production and Design & Production's preferences could be maintained. It showed that experience does not always improve preferences. The study also summarized seven factors from the interviews, hoping to provide some references for product design or experience design and to make future designs closer to the consumer demand.

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