近年來全球冷凍貨櫃運輸市場皆有穩定和持續的成長，各大航商在冷凍貨櫃的部署比例均有增加之趨勢，然而國內外針對貨櫃運輸相關研究的文獻很多，但較缺乏針對特定冷凍貨櫃運輸的研究。因此本研究以貨主的服務需求觀點，探討冷凍貨櫃運輸服務之市場區隔；研究結果得知貨主最重視的服務屬性為「船期的準確性」，其次為「貨損理賠的處理與回應」、「準時的取貨」、「貨物保管」與「業務人員解決問題的能力」。本研究依據市場區隔的概念，利用集群分析，將貨主區分為『戶到戶服務導向型』、『公司形象與人員服務導向型』以及『支援性運輸服務導向型』等三個區隔，本研究結果可提供給航商與相關業者擬定行銷策略之參考。

　　This research empirically evaluates market segmentation in reefer container transport services based on the service requirements of customers, i.e., shippers. The results suggest that shippers perceived reliability of sailing schedules to be the most important service attributes of a reefer services, followed by prompt response to claim and responses, on-time pick-up, cargo storage, and ability of sales representative to handle problem. Based on the concept of market segmentation, the research employed cluster analysis to classify customers (shippers) of reefer services provide by liner shipping companies into three segments, namely, door-to-door services oriented firms, corporate reputation and sales services oriented firms, and support services oriented firms. Theoretical and practical implications of the research finding are discussed.

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