Search Result: 11results Search Strategy: "Brand Community".ekeyword (Phrase)
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More and more enterprises use brand communities to maintain their customer’s relation and promo...
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In the virtual brand community, customer disclosures related to product usage experience not only...
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Today’s marketers realized some time ago, that investing in operations, which help the brand comm...
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Prior studies have indicated that brand equity is a key to the success of enterprises. Brand eq...
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More and more consumers join the discussion in a brand community in order to search the informati...
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The significance of online brand community has received increasing attention from both academia a...
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The study attempts to gain a basic understanding of the social processes that lead members to sh...
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Both loyalty program and brand community are one of the tools for companies to establish relation...
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With the burgeoning movement supporting customer empowerment and creativity in today’s marketing ...
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ABSTRACT In the modern era of marketing, consumers-centered marketing becomes the new strat...